By Sarah Lentz • July 29, 2025
Not Ready to Make Calls? Start With These 4 Steps
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Where Home Prices Are Rising (and Falling) the Most in 2026
FHFA data shows home prices rose in 47 states and D.C. in Q2 2026. Here’s the play for agents, with full state and metro rankings to share with clients.
The Listing Appointment Habit That Turns Sellers Off
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
3 Storytelling Content Ideas that Win More Listings
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Last-Minute Labor Day Content Ideas
The Broke Agent shares seven last-minute Labor Day content ideas real estate agents can post before the holiday weekend ends.
A 3-Step Gut Check to Accelerate the Rest of 2026
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
Alyssa Curnutt Is Officially Joining BAM as a BAM Creator
The Broke Agent announces hyperlocal content creator Alyssa Curnutt is joining BAM to teach agents her Instagram and email strategy.
New Leaders at REMAX and Redfin, Plus Two Major Lawsuit Settlements
This week brings real estate leadership shifts at REMAX and Redfin, plus lawsuit settlements from Compass and Gibson. Here’s what agents need to know.
FBI Negotiator Shares 3 Real Estate Scripts for Today’s Most Common Objections
Former FBI negotiator Chris Voss shares real estate scripts for handling commission objections, hesitant buyers and prospects who ghost.
Why “These Homes Aren’t Selling” Is Working on Real Estate YouTube
Bobby Kawecki breaks down why “These Homes Aren’t Selling” YouTube videos are outperforming real estate channels by 3x or more.
Steal These 45 Hooks for Your Next Hyperlocal Video
Get 45 hyperlocal video hooks from Alyssa Curnutt to create more engaging real estate content for your local audience.
September 2026 Content Ideas for Real Estate Agents
September gives real estate agents endless content opportunities. From Labor Day and football to fall, coffee The Broke Agent shares what to post in September 2026.
The TikTok Rental Scam Using Your Clients’ Listings as Bait
A TikTok scam is cloning real listings and reposting them as fake rentals, conning renters and exposing homeowners to fraud. Here’s how it works and what to watch for.
Bitcoin Can Now Fund a Down Payment (Without Being Sold)
Better Mortgage and Coinbase built a mortgage that lets buyers pledge Bitcoin toward a down payment without selling it.
Instagram’s New Features Give Real Estate Agents Faster Ways to Create Video Content
Instagram’s First Draft and Extend features offers real estate agents a way to create video content faster.
26 Reactivation Texts for Leads You Haven’t Called Since Spring
Here are 26 reactivation text message scripts agents can send to reconnect with leads who’ve gone quiet since spring.
New Home Median Prices are Now $40K Cheaper Than Existing Home Prices
New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.
The YouTube Thumbnail Format Real Estate Agents Should Steal This Week
Bobby Kawecki breaks down the stoplight map YouTube thumbnail trend that helped real estate agents in 19 markets beat their own view averages by 2.3x.
AI Doesn’t Care Who Sells the Most Homes: 91.5% of Established Agents Don’t Show Up in AI Search
A new study finds that 91.5% of established real estate agents never get cited by AI platforms like ChatGPT and Gemini.
5 AI Hacks Every Real Estate Agent Should Be Using Right Now
Tom Toole breaks down five practical ways real estate agents can use AI to work smarter, from inspection reports to client emails.
Real Closes REMAX Acquisition and Unveils New Leadership Team
Real’s acquisition of REMAX closed Monday, August 24. Here’s who holds the top jobs, who’s leaving, and what agents need to know.
The 4 Ways Agents Generate Business (and What Each One Costs)
Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.
What Changes When You Scale a Real Estate Team From 10 to 100+ Agents
Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.
Housing Market Realities Agents Should Be Talking About Right Now
Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.
The Real Estate Post that Sparked a Hustle Culture Debate
Jen Dillard’s Instagram reel asks real estate agents if hustle culture has gone too far, and agents are answering in droves.
Zillow’s Data Play Makes Local Relationships More Important Than Ever
Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.
5 Conversation Starters Agents Can Use Before Labor Day
Tom Toole and Lisa Chinatti share five conversation starters agents can use to reconnect with buyers and sellers before Labor Day.
The 3-Pillar Instagram Framework for Real Estate Agents
Jimmy Conover breaks down the three-pillar Instagram framework real estate agents can use to turn posts into real leads.
The AI System Behind a 46.5K-Follower Hyperlocal Account
Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Four Steps to Staying Accountable in Your Real Estate Business
Tom Toole shares the four-part accountability framework agents can use to set specific goals and build momentum before 2027.
85% of ChatGPT Topics Are Still Up for Grabs. Here’s What It Takes to Own One
Semrush’s study of 50,000 brands in ChatGPT shows how real estate agents can build topic authority and get found first.
How to Win More Listings by Running FSBO Open Houses
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Buying a Starter Home Costs 50.6% More Than Renting Nationwide
Renting still costs less than buying in all 50 largest U.S. metros. See how the gap is narrowing and what it means for your next move.
5 AEO Fixes You Can Make Before Your Next Listing Appointment
Here are five fast AEO fixes agents can finish before their next listing appointment.
The Hyperlocal ‘Kid Edition’ Trend Every Real Estate Agent Should Steal
Shay Noonan’s Scottsdale Kid Edition reel earned 500+ likes by letting her daughter Harlow rank the city’s best spots, a model any agent can copy.
5 Things That Grew the BAM Instagram to 100K Followers
The Broke Agent breaks down the exact five-part strategy that took BAM’s Instagram from zero to 100K followers.
Nearly 80% of Major Metros Are Now Buyer’s Markets
Redfin data shows homebuyer demand at a record low in July, giving buyers leverage in nearly 80% of major U.S. housing markets.
The DM Script That Turns New Followers Into Real Estate Leads
Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.
Two Reports, One Clear Trend: Home Sales Slowed in July
Home sales data from NAR and Redfin shows a housing market that cooled in July, with sales dropping to the lowest point in nearly two years.
15 Hyperlocal Questions Real Estate Agents Can Post to Get More Comments
Steal these 15 hyperlocal questions real estate agents can post on Instagram, Facebook, etc., this week to get more comments.
Introducing the Porch Swing Podcast
Porch Swing Podcast launches with Tom Ferry sharing lessons on mindset, ambition, and where AI is taking real estate agents.
The 3-Phase Appointment System That Keeps Clients From Ghosting
Tom Toole shares his proven three-step process for turning first real estate appointments into signed second meetings and clients.
Is There a Housing Shortage in the U.S. Right Now? Ivy Zelman Says No
Ivy Zelman says there is no U.S. housing shortage and the market has settled into balance. Byron Lazine unpacks her CNBC interview on the Hot Sheet.
AI Search Now Rewards LinkedIn And YouTube More Than Your Website
HubSpot’s State of AEO report finds LinkedIn and YouTube outcite agent websites in AI search answers.
Buyers Deserve a Tiered Service Menu Too. Here’s How to Build One
Byron Lazine breaks down how to build a three-tier compensation menu for buyers, from VIP showings to handling seller counter-offers.
How Real Estate Agents Can Automate Daily MLS Searches With Claude
Dave Hutch explains how real estate agents can connect the Claude Chrome extension to their MLS and automate a daily property search.
Top 10 Hottest ZIP Codes of 2026
Realtor.com’s 2026 Hottest ZIP Codes report names Peabody, MA the top market for buyers chasing space and an easy commute this year.
500+ Roads to Real Estate: Agents Reveal the Jobs They Had Before Going All In
The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.
The Instagram DM Mistake That’s Killing Your Click-Through Rate
The Broke Agent shares the ManyChat DM sequence that took his Instagram click-through rate from under 20% back above 70%.
Sen. Warren’s Letter to Compass-MRED Sounds the Alarm on Private Listings
Realtor.com reveals Sen. Elizabeth Warren’s letter accusing Compass and MRED of civil rights and antitrust risk over private listings.
Agents React to Howard Hanna’s Two-Tier “Solution” for Realtors
Howard Hanna’s two-tier Realtor proposal has agents debating what it takes to earn the title, and Byron Lazine and Nicole White break it down on The Real Word.
Leila Hormozi’s Playbook for Staying Premium When Everyone Else is Giving Discounts
Leila Hormozi explains why real estate agents discount out of fear and what to change in your conversations to stay premium while winning more business.
10 Books Every Real Estate Agent Should Read
BAM highlights six book recommendations from real estate broker Dave Hutchinson, plus four more from the Knowledge Brokers Podcast.
Zillow and Realtracs End Their Nashville Listing Standoff With a New Deal
Zillow and Realtracs settled a months-long Nashville listing standoff with a new data licensing agreement covering AI use and reporting.
12 Questions That Uncover Seller Motivation in Under Five Minutes
These 12 questions for listing agents uncover seller motivation in under five minutes.
Home Prices Rose in 80% of Metro Areas in Q2 2026
NAR reports home prices rose in 80% of U.S. metro areas in Q2 2026, pushing the national median to $434,900.
The Top 10 Happiest Cities in America for 2026
WalletHub’s 2026 happiness study ranked all 182 U.S. cities by happiness, showing agents which markets scored highest and why.
Zillow Cuts 500+ Employees Ahead of Its Q2 Earnings Report
Zillow announced it’s cutting just over 500 employees ahead of its Q2 2026 earnings statement release.
The 5 Buyer Questions that Lead to Stronger Offers
Tom Toole breaks down the five questions top agents ask buyers before writing a stronger offer.
Why Agents Are More Loyal to Their Team Than Their Brokerage
Lance Billingsley joins Stay Paid to explain why real estate teams already work like neighborhood groups and why most brokerages still haven’t figured out how to compete.
Two Questions That Show Where Your Income Actually Comes From
Byron Lazine breaks down the four-box grid that separates real money-making work from busywork holding agents back.
BrandEd Episode 1: The Camera That Could Change How Agents Create Content
Brad McCallum tests the Insta360 Luna Ultra in episode one of Branded, breaking down whether (and when) it replaces a full real estate video setup.
August 2026 Content Ideas for Agents
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
The Listing Video Format Everyone’s Tired Of, Roasted to Perfection
Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
How to Build a Team of AI Agents for Your Real Estate Business
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
The Fed Held Rates Steady as Three Dissenters Pushed for a Hike
Fed Chair Kevin Warsh’s divided FOMC left rates steady, and rising Treasury yields hint at what could be next for mortgage rates.
The Housing Market Is Splitting in Two, According to New Zillow Data
Zillow data shows starter home sales fell 5.4% while luxury sales climbed 6.2%, splitting the U.S. housing market in two.
What Buyers Are Really Asking AI About Their Home Search
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
How to Reactivate Your Database in 90 Days
The majority of real estate transactions come from your sphere and past clients. Luke Acree shares how to audit your database and reactivate old contacts in 90 days.
Four Questions Every Buyer’s Agent Should Ask Their Clients
Tom Toole shares the exact showing script and offer questions top agents use to turn more showings into accepted offers.
Real Estate Ranked #1 Long-Term Investment for the 14th Year Running
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
7 Strategies to Boost Engagement on Instagram
The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.
7 AI Tools to Use to Create Outlier Content
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
BAM Podcast Lineup: Five Real Estate Shows Every Agent Should Watch
Never miss what matters in real estate. BAM’s Monday-Friday podcast lineup covers market news, sales, marketing, AI, and industry insights.
The Post Format Racking Up 100+ Comments on Instagram
Nicole Stanbra’s viral prank carousel shows agents how to borrow content formats from outside real estate and make them work for their business.
Google Images Now Works Like Pinterest. Here’s How to Show Up in the Feed.
Google Images just became a Pinterest-style discovery feed, and real estate agents need new photo and SEO tactics to keep showing up in it.
How to Set Up the First AI Agent for Your Real Estate Business, Step-by-Step
Phil Stringer breaks down the exact steps real estate agents need to set up their first AI agent, from picking a plan to teaching it a skill.
Inside NAR’s Second Quarter Strategic Plan Progress Report
NAR’s Q2 2026 Strategic Plan update details legal wins, MLS guidance, and new resources for real estate agents.
This 2-Call System Converts More of Your Old Buyer Leads
Byron Lazine breaks down the two-call system for reactivating old buyer leads without begging them to check an automated search.
Miami Cost of Living Just Passed New York City’s for the First Time Ever
Miami’s cost of living has now surpassed New York’s, with three major cost drivers and a tax system with uneven benefits.
Housing Costs Are the Top Issue for Young Voters Heading Into the 2026 Midterms
Housing costs rank as the top political issue for voters ages 18 to 34 heading into the 2026 midterms, according to CNBC’s Q2 2026 survey.
Your Website Might Be Invisible to AI (Here’s How to Check)
Dave Hutchinson breaks down the 3-point checklist AI uses to recommend real estate agents, using a live website audit as proof.
The Exact Questions to Ask Buyers After Every Showing
Tom Toole shares the feedback questions agents should ask buyers after every showing, and why skipping them costs deals on both sides.
2026 Had the Most Buyer-Friendly Spring Market Since 2018
Realtor.com’s Q2 2026 Market Clock finds 19% of top metros are now outright buyer’s markets, the largest spring share since 2019.
10 Creative AI Marketing Ideas from Chris Smith You Can Steal Today
Chris Smith shares 10 AI marketing ideas real estate agents can copy this week, from Prompt Cowboy to NotebookLM.
Only 35% of Agents Say AI Is Helpful. Here’s Why.
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
How One Team Runs the Business at a 53% Profit Margin
Amy Stockberger runs a 23-agent team at a 53% profit margin by turning vendors and systems into her real growth engine.
The POV Content Strategy That Makes Real Estate Feel More Human
Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.
New Instagram Feature Rewards Signature Series Over Random Reels
Julia Broome breaks down Instagram’s new Series feature and how agents can use it to build a binge-worthy content series.
10 Scripts to Reactivate Old Leads This Summer
Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.
Short Sales Make Up Less than 1% of Home Sales, But Data Shows They are on the Rise
Realtor.com reports short sales rose for a third straight year in 2025 as pricing flipped, now selling 9% above foreclosure value.
How to Turn One Social Post into a Week’s Worth of Content
The Broke Agent proves one good question can generate 200-plus comments and weeks of new social content for real estate agents.
The 5-Phase Buyer System That Closes More Deals
Byron Lazine breaks down a five-phase buyer conversion system with scripts agents can run from the first call to closing.
Fed Chair Kevin Warsh Says Mortgage Relief Starts With Inflation, Not Rate Cuts
New Fed Chair Kevin Warsh answers two questions on mortgage rates and housing during Day 1 of his Semiannual Monetary Policy Report to Congress.
Ryan Serhant’s Follow-Up Formula That Turned 5 Years of Silence Into a $16M Closing
Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.
5 Numbers Every Agent Should Track at Midyear
Tom Toole shares the five numbers real estate agents should track this month to see exactly where their business is breaking down.
How Top Team Leaders Scale Without Building a Mega Team
Three BAM webinar hosts break down why the Rainmaker/Navy SEAL model works, who it’s built for, and why W2 staff is cheaper than commission splits.
Keller Williams To Acquire JMG, One of the Top Teamerages in the Country
Keller Williams has agreed to acquire the Jason Mitchell Group (JMG), adding another major brokerage deal to 2026’s wave of industry consolidation.
CNBC Says These are the Worst States to Live. Here’s What It Missed.
CNBC ranked these states worst for quality of life. Net migration, affordability, and business data show the real opportunity for agents working there.
Realtor.com Economist Unpacks the Midyear Forecast, the Toughest 4-Year Market, and the New Housing Law
Realtor.com chief economist Danielle Hale joins KBP to break down the midyear forecast, the toughest 4-year market, and the new housing law.
This Claude Skill Builds You a 5-Seat Board of Advisors Before You Hit Record
Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.
NAR Issues New Guidance on Office Exclusive and Pre-Marketing Listings
NAR released new guidance clarifying office exclusive listings, Coming Soon statuses, seller disclosure requirements, and Clear Cooperation Policy compliance. Here’s what brokers and agents need to know.
The Bipartisan Housing Bill Is Now Law, Despite Trump’s Refusal to Sign
President Trump declined to sign the bipartisan 21st Century ROAD to Housing Act, but it officially became law on July 11 without his signature as home prices remain at a record $440,600.
How to Change Your Algorithm on Instagram in 4 Steps
Instagram just rolled out a new feature that lets you see and change your algorithm, here’s how it works.
This Simple Instagram Post Generated 97 Comments (and a Month of Content Ideas)
The Broke Agent shows how Instagram’s new photo comment feature turns one simple post into hyperlocal content ideas and a month of Reels.
Median Home Price Reached an All Time High in June
NAR reports the median home price hit $440,600 in June, a new all-time high, as sales cooled and affordability improved.
4 Grassroots Ways to Get More Eyes on a Stale Listing
In a recent BAMx Mastermind, Krys Benyamein reveals four grassroots tactics to get more buyer eyes on a stale listing, plus how to talk pricing with anxious sellers.
90% of Real Estate Agents Use AI but Only 35% Call It Helpful. Here’s Why
Fyxer’s Admin Burden Index finds 90% of real estate agents use AI, with just 35% calling it genuinely helpful. Here’s why and what it takes to close the value gap.
Zillow Pro Now Allows Agents to Collaborate Directly with Clients
Zillow launches Zillow Pro nationwide, giving agents direct visibility into client activity and a 4x boost in conversion through My Agent.
Gen Z Just Hit a Record 20% of Purchase Rate Locks
The July Mortgage Monitor report shows Gen Z hit a record 20% of purchase rate locks in Q2 2026, the largest share on record.
The 4-Step Expired Listing Framework That Starts Conversations
Byron Lazine shares a four-step expired listing framework to start better conversations, build credibility, and book more listing appointments.
Kelley Blue Book Does Home Valuations Now: What That Means for Agents & Sellers
Kelley Blue Book is testing home valuations in 10 states, with fees and rules that could reshape lead generation for real estate agents.
Realtor.com’s 2026 Midyear Forecast Cuts Home Price Growth to 1.2%
Realtor.com’s 2026 midyear forecast shows home price growth slowing to 1.2% while mortgage rates hold steady and affordability improves for buyers.
The Hook Mistake Killing Your Real Estate Reels
Learn the on-screen text hook strategy that turns flopped real estate videos into scroll-stopping content, straight from top producer Krys Benyamein
Foreclosed Homes Are Selling for 27% Less, Buyers Are Taking Notice
Realtor.com’s new foreclosure report shows the median foreclosed home sells 27.2% below value as listings hit a 6 year high.
How a Recruiting Funnel Helped One Team Add 30 Agents in 100 Days
Byron Lazine, Lisa Chinatti, and Luke Acree explain why real estate teams stall in the messy middle and what it takes to break through.
The Zillow vs. MRED Battle Is Now in the Judge’s Hands
Here’s BAM’s recap of the Zillow, MRED and Compass hearing on July 1-2, 2026, and what happens next.
24 Conversation Starters to Keep Your Pipeline Moving This Summer
BAM rounds up 24 conversation starters real estate agents can use this summer to stay connected with buyers, sellers, and their sphere without going quiet.
Shilo Just Gave Every Agent on Your Roster 1:1 Coaching
Shilo’s new 1 on 1 AI Coaching feature gives every real estate agent a personalized coaching session that scales past the manager coaching ceiling.
Last Minute 4th of July Content Ideas
Need a last-minute 4th of July social media post? Here are 8 easy content ideas for real estate agents from The Broke Agent, from local fireworks guides to weekend event roundups.
What’s the Biggest Sign It’s Time to Switch Brokerages?
The Broke Agent asked agents why they’d leave their brokerage, and the answers reveal the real reasons agents switch.
Home Prices Just Posted Their Steepest Annual Drop Since 2017
Realtor.com’s June 2026 report shows list prices posting their steepest annual drop since 2017, even as pending sales keep climbing.
25 July Content Ideas for Real Estate Agents
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
53% of Buyers Don’t Understand the Home Buying Process. Here’s Your Opening.
Clever’s 2026 survey finds 53% of future homebuyers don’t understand the buying process, and it’s reshaping where they turn for answers.
7 Communication Mistakes Real Estate Agents Don’t Know They’re Making
Byron Lazine breaks down seven invisible communication mistakes agents make that cost them deals before they ever get to their pitch.
4 Scripts That Helped Close 150 Listings This Year
Tom Toole shares four documented talk tracks his team used to take over 150 listings this year, with scripts you can add to your day-to-day immediately.
BAM BBQ: The AI Event Every Real Estate Agent Needs Right Now
BAM BBQ 2026 is a free virtual event on July 22 where real estate agents learn how to put AI to work in their business.
Most Agents’ AI Stalls at the Chat Window. Here’s the 5-System Fix.
Leo Chen breaks down why AI stalls for most agents at the chat window and the five-system fix that turns it into a real business tool.
Why Most Real Estate Teams Never Hit $100M (And How to Know If Yours Will)
Byron Lazine, Lisa Chinatti, and Luke Acree break down the four real estate team models and what separates the teams that hit $100M from the ones that don’t.
How to Use ChatGPT to Create Better Talking Head Videos
Krys Benyamein shares how he uses ChatGPT as a thinking tool to sharpen talking head videos before ever hitting record.
The B-Roll Formula Getting Thousands of Views on Instagram Right Now
B-roll reels are crushing on Instagram right now, and Krys Benyamein’s feed shows exactly how the formula works.
Stop Turning Your Content Into a Business Card
The Broke Agent explains why outro cards on Instagram Reels hurt your reach and what to do instead.
New Survey Shows 53% Prefer Buying over Renting for the First Time Since 2023
Bank of America’s 2026 Homebuyer Insights Report shows consumer confidence in homeownership is rising.
How to Use Instagram’s New Photo Comment Feature to Boost Engagement
Instagram’s new photo comments feature lets users post images in comments on feed posts and Reels. Here’s how real estate agents can use it.
What Facebook’s AI Creator Assistant Can Do for Real Estate Agents
Facebook’s new Creator Assistant brings AI directly into your dashboard to help you brainstorm content, decode analytics, and grow faster.
The One Phrase Every Agent Needs to Stop Using (And What to Say Instead)
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
Trump Cancels Housing Bill Signing, Demands Voter-ID Law First
Trump canceled the signing of the bipartisan 21st Century ROAD to Housing Act, saying he won’t sign it until Congress passes the SAVE America Act.
Nearly Half of All Home Sellers Are Giving Concessions to Buyers Right Now
Redfin reports that 46.2% of U.S. home sellers gave concessions to buyers in May 2026, the highest share on record for that month.
Congress Passes Major Housing Bill in Rare Bipartisan Vote
The 21st Century ROAD to Housing Act passed Congress 358-32 in a rare bipartisan vote, capping institutional investor home ownership and cutting building regulations.
NAR Chief Economist Says the Median Home Price Will Hit $1 Million in 25 Years
NAR Chief Economist Dr. Lawrence Yun predicts the national median home price will reach $1 million in approximately 25 years.
3 Ways Agents Should Use Google’s New Gemini Business Tools This Week
Google’s new Gemini business tools let you manage your Business Profile with AI. Here are three plays to run this week.
The Weekly Communication Habit that Keeps Clients from Firing You
Tom Toole breaks down the weekly seller and buyer calls that keep clients informed, confident, and loyal through every stage of the transaction.
53% of Buyers Say They’d Purchase a Home With No Human Help
Veterans United survey finds 53% of prospective homebuyers are comfortable purchasing a home without any human involvement.
BAM Webinar: How to Build a $100M Real Estate Team
Byron Lazine, Lisa Chinatti, and Luke Acree are hosting a free live training on June 25 to help team leaders break through to $100M.
How Real Estate Agents Can Build a Local Audience Using Lo-Fi Social Media Content
Brand expert Camille Moore breaks down why lo-fi, episodic content is outperforming polished video and what real estate agents can do about it.
Why Nobody Is Sharing Your Content (4 Filters That Fix It)
The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.
This New Instagram Feature Makes Your Carousel Posts Even Better
Instagram creator Brock Johnson shares details on a new feature that lets you add a different caption to each slide of a carousel post.
63% of NextGen Buyers Trust Your Knowledge. Only 37% Trust Your Motives.
The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.
The 3 Parts of Claude Every Agent Needs to Understand (And When to Use Each)
Haley Ingram of Coffee & Contracts breaks down the three core features of Claude AI and exactly when real estate agents should use each one.
The Real Estate Skill Nobody Talks About (Nearly) Enough
Sharran Srivatsaa says the speed at which you resolve tension determines the speed of your growth. Here’s how to run that play in your real estate business.
9 of 18 Fed Members Now Expect a Rate Hike in 2026
The FOMC held the federal funds rate at 3.5%-3.75% as Fed Chair Kevin Warsh hosted his first press conference. Here are the highlights.
242 Cities Now Have Million-Dollar Starter Homes
Zillow analysis finds a record 242 U.S. cities now have starter homes valued at $1 million or more, nearly triple the count from before the pandemic.
How to Stop Losing Listing Appointments to Agents Who Charge Less
Byron Lazine shares the listing presentation question that shuts down fee objections before they start, plus the scripts and data points to back it up.
The 3 Things AI Can’t Do in a Real Estate Transaction
A new report audited 23 real estate transaction tasks against AI. Here are the three where humans still lead.
Bed Bath & Beyond to Acquire Fathom Holdings in $53.8M Deal
Fathom Holdings has signed a definitive merger agreement to be acquired by Bed Bath & Beyond in an all-stock deal implying an equity value of about $53.38 million.
Government Regulation Adds $131,734 to the Price of a New Home in 2026
NAHB’s 2026 study finds government regulation adds $131,734 to the average new single-family home price, up more than 40% since 2021.
The Top 10 U.S. Cities Where Single Women Are Buying Homes on Their Own
Mortgage Research Network ranked the top 10 U.S. cities for single women homebuyers, and affordable metros in the South and Midwest dominate the list.
San Francisco Sellers Are Listing Homes for OpenAI and Anthropic Stock
San Francisco sellers are accepting OpenAI and Anthropic stock as home payment, and every luxury agent in America will be asked about this within 90 days.
2026 Housing Affordability Report Cards for All 50 States
Realtor.com’s 2026 state report cards ranked every state on affordability and homebuilding, and the gap between the best and worst markets is growing.
What Google’s Nationwide Listing Rollout Means for Your Listings
Google is rolling out enhanced Local Services Ads with embedded home listings to all 50 U.S. states. Here’s what agents need to know.
3 Things to Do While Bored at Your Open House | June 14th
Bored at your open house? Here are 3 things to do that will make your relationship with AI ten times better (including an event you can’t miss).
What Happens When You Market the Memories Instead of the Mansion?
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
Our Biggest Content Mistake (And What We’re Changing)
The Broke Agent shares what BAM learned the hard way about YouTube channel strategy and what they’re doing differently now.
Real Estate Agents Share the Most Unhinged Behavior They’ve Ever Seen on the Job
The Broke Agent asked what unprofessional behavior agents have witnessed in real estate. Here are the biggest takeaways from over 200 comments.
8 Closes From Alex Hormozi That Work for Real Estate Agents
Alex Hormozi broke down 16 sales closes across his businesses, and these are the 8 that translate directly to real estate conversations.
9.3 Million Affordable Rentals Disappeared in 10 Years
Realtor.com reports show how the collapse of entry-level rentals is stalling household formation and reshaping the buyers agents are working with today.
10 Reasons AI Isn’t Recommending You (And How to Fix Each One)
BAM audits the 10 specific reasons AI isn’t recommending you to buyers and sellers, and gives you the fix for each one.
CoStar Files Amicus Brief Opposing Zillow’s Injunction in MRED Case
CoStar filed an amicus brief opposing Zillow’s injunction motion in the MRED case, arguing Zillow Preview contradicts Zillow’s own legal position.
The Price Adjustment Call Most Agents Are Avoiding Right Now
Byron Lazine breaks down the price adjustment call every listing agent needs to have right now, with the exact script, data prep, and objection handling.
6 Sales Lessons from Grant Cardone (Including the Mistake That Kills Repeat Business)
Grant Cardone tells Playmakers Podcast host Andrew Flachner exactly what real estate agents are getting wrong about sales, follow-up, and financial literacy.
8 Conversation Habits Costing Real Estate Agents Deals Right Now
Tom Toole breaks down eight communication habits real estate agents should drop immediately to have better conversations and sell more houses.
Realtracs Keeps Zillow’s Feed Alive Past June 8 as Licensing Talks Continue
Realtracs has extended Zillow’s listing feed past the June 8 deadline as licensing negotiations continue across four major portals.
Which States Are Banning Private Listings in 2026?
Realtor.com reports Connecticut and New York are moving to ban private listings, with fines up to $5,000 and an October 1 effective date in CT.
76% of Buyers Would Ignore Major Red Flags to Buy a Home
Clever Real Estate surveyed 1,000 future buyers and found 76% would overlook red flags in a home. Here’s what agents need to know.
4 Things to Do While Bored at Your Open House: June 7th
The Broke Agent rounds up 4 things real estate agents should do today to sharpen their business, marketing, and social media game.
This Realtor Tried the Speed Home Tour Trend After 40 And the Results Are Painfully Relatable
Shane Burgman’s viral reel spoofing the speed home tour trend is the funniest thing real estate agents over 40 will watch today.
The 11 Unwritten Rules of Social Media
The Broke Agent breaks down 11 unwritten social media rules real estate agents need to know before their next post.
The Homebuying Break-Even Point Just Hit a 3-Year Low
Zillow’s new Rent vs. Buy analysis shows the national breakeven point has dropped to six years, down from a peak of 8.4 years in 2023.
ChatGPT Ads for Real Estate Agents: What They Cost and How to Get Started in 2026
OpenAI’s self-serve Ads Manager is live with no minimum spend. Here’s what real estate agents need to know before their competitors catch on.
Compass Under Antitrust Scrutiny as New York AG Opens Formal Inquiry
The New York AG has opened an antitrust investigation into Compass International Holdings after its $1.6 billion acquisition of Anywhere Real Estate.
New Survey Says 62% of Agents Expect More Transactions over the Next 12 Months
Zillow’s Q1 2026 Agent Sentiment Survey shows agent optimism rebounding sharply, with 51% expecting more transactions in the next 30 days.
List Prices Just Dropped at the Fastest Annual Pace Since 2017
Realtor.com’s May 2026 data shows list prices fell at a record pace while pending sales rose for the sixth straight month. Here are the scripts agents can use right now.
82% of Agents Get Zero Leads From Paid Channels, According to a New Survey
The 2026 State of Real Estate Marketing Report surveyed 462 working agents and found 82% generate zero leads from paid digital channels. Here’s what the data says actually works.
The 5 Bottlenecks Killing Agent Pipelines Right Now (And How to Fix Them)
Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.
How Berkshire Hathaway’s $8.5 Billion Homebuilder Acquisition Changes Your Buyer Conversations
Berkshire Hathaway is acquiring Taylor Morrison for $8.5 billion, becoming America’s 4th largest homebuilder. Here’s what the deal means for agents, new construction, and the “is the market crashing?” conversation.
How to Use ChatGPT to Turn Local News Into Shareable Real Estate Content
Krys Benyamein shares how his team uses ChatGPT and local news stories to create simple, shareable graphics that consistently outperform traditional real estate content.
5 Things to Do While Bored at Your Open House | May 31st
Bored at your open house? Here are 5 things to do: fix your IG bio & a nominee for listing video of the year.
This Sandlot-Inspired Listing Video Hit 80K Views. Here’s the 5-Step Formula Behind It
Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
How to Create the Perfect Instagram Bio
The Broke Agent walks real estate agents through every element of a perfect Instagram bio, from your handle and display name to your CTA
Anthropic Just Launched 15 AI Workflows for Small Businesses. Here’s What Agents Should Steal
Anthropic launched Claude for Small Business with 15 ready-to-run AI workflows. Here’s what real estate agents can use.
4 Steps to Turn Your Existing Database Into a Listing Pipeline
Byron Lazine breaks down the four-step sequence that turns a dormant database into your best source of ready sellers, without a single cold pitch.
How We Generated $3.2 Million in Listing Opportunities With One Tactic
Tom Toole breaks down the simple video CMA strategy that recently generated $3.2 million in listing opportunities for his team.
Middle-Income Households Can Afford Just 23% of Listings Today
A new NAR and Realtor.com report finds middle-income households can access only 23% of listings nationwide, and the U.S. needs 311,000 more homes priced under $261,000 to close the gap.
How to Handle “Your Competitor Is Cheaper” (Without Losing the Deal)
Shelby Sapp’s one-line response to “your competitor is cheaper” turns the objection into a reason to stay with you.
This One Editing Trick Can Instantly Improve Video Retention
If your interview clips aren’t holding attention, the fix isn’t better gear, it’s where you start the video. Krys Benyamein shares the one edit that changes everything.
Judge Orders MRED to Restore Zillow’s Chicago Listing Feed
A federal judge ordered MRED to restore Zillow’s access to Chicagoland listings Friday, ending a two-day blackout tied to a Compass private listing dispute.
What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You
Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.
The Easiest Way to Grow Your Email List is Hiding in Your Phone
Chris Smith shares a simple texting strategy that turns your existing phone contacts into warm email list subscribers, one personal message at a time.
The Median Down Payment Dropped 19% in One Year
Realtor.com’s Q1 2026 down payment report shows the median down payment just hit a 4-year low. Here’s what agents need to know.
MRED Just Cut Off Its Entire Listing Feed to Zillow
Midwest real estate data provider MRED has cut off Zillow’s access to roughly 43,000 listings across Illinois and surrounding states, escalating a legal fight with Compass over private listing practices.
Google Just Brought Real Estate Listings Back to Search Results
Mike DelPrete breaks down Google’s return to real estate listings, powered by HouseCanary and eXp Realty, and early evidence listing distribution power is shifting back to agents and brokers.
The Two Questions Every New Agent Has to Answer
Byron Lazine shares the two things every new real estate agent needs to nail before worrying about tactics: commitment and a pitch that actually means something.
2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)
Tom Toole breaks down the three real estate business strategies agents are using in 2026 and which ones are actually winning in today’s market.
91% of Agents Are Invisible in AI Search. Here’s How to Fix That.
Two-thirds of homebuyers (67%) now use AI tools to research agents, up from 17% just 18 months ago. Here’s the framework for showing up when they search.
1 in 4 Say Homeownership Is Hurting Their Quality of Life
Hippo surveyed 1,000+ homeowners and found that 1 in 4 say owning a home is hurting their quality of life. Here’s how agents can help.
Sellers in Dual-Agency Transactions Lost $1.49B over 3 Years, Zillow Finds
Zillow analyzed 15 million transactions and found dual agency and off-MLS listings cost home sellers a combined $2.85 billion over three years.
5 Things To Do While Bored at Your Open House: May 17th
Bored at your open house? Here are 5 things to do, a recap of this week in real estate and an easy way to showcase your personality on social.
An Easy Way to Showcase Your Personality on Social Media
Ashley McPoland’s “Clocked In vs Clocked Out” post shows real estate agents how to showcase personality on Instagram without selling.
The Hardest Content Decision I’ve Made in 4 Years… And What It Taught Me
The Broke Agent explains why he ended his 200-episode Walk Thru Podcast after 4 years and what he’s building next for real estate marketing content.
Bright MLS Is Now Compass’s Biggest MLS Partner
Bright MLS announced a landmark partnership with Compass International Holdings, expanding nationwide listing data access for 100,000+ subscribers.
New Homes Save Buyers $25K Over 10 Years. Here’s Where the Savings Are Biggest.
Realtor.com finds new construction buyers save an average of $25,335 over 10 years compared to buying a 20-year-old home, before builder incentives.
Zillow Exec Sparks Heated Debate on LinkedIn Over Compass Lawsuit
Zillow’s Errol Samuelson explains the MRED-Compass lawsuit on LinkedIn, and over 200 commenters are pushing back hard on the company’s framing.
The #1 Mistake Agents Make with Geographic Farming
Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.
How to Get ChatGPT to Endorse You as a Realtor in Under 30 Seconds
Chris Smith shares a free ChatGPT URL trick that shows agents exactly how AI describes their real estate reputation in under 30 seconds.
The Weekly Email System That Increased Our Open Rates by 13%
Byron Lazine’s three-email weekly framework for turning a 55,000-person database into a business development asset agents can actually negotiate with.
6 Things Real Estate Agents Need to Know about Homebuyers and AI in 2026
Cotality’s 2026 AI in Housing report reveals that 75% of homebuyers assume AI shapes their search, but trust in AI tools has dropped sharply.
eXp Posts $1B Quarter as NextHome Launches Two Franchise Offices in California
BAM covers eXp World Holdings’ Q1 2026 results and NextHome’s first major operator sign-on since the acquisition closed.
The 10-Minute AI Workflow That Turns Old Listing Photos Into New Content
Krys Benyamein shares a 10-minute AI workflow using Higgsfield and ChatGPT to turn existing listing photos into cinematic sunset videos without a new shoot.
Zillow Sues MRED and Compass in Battle Over Private Listings
Zillow filed a federal antitrust lawsuit alleging MRED and Compass conspired to cut off listing data access and force Zillow to promote private listings nationwide.
Cotality Launches Brokerage Listing Exchange With Keller Williams and HomeServices On Board
Cotality launches Broker Listing Exchange (BLX), a listing management platform giving brokerages centralized control over listing data and distribution.
Home Prices Rose in 71% of Markets in Q1 2026, Data Shows
NAR’s Q1 2026 home price report shows prices rose in 71% of metro areas, with affordability improving for both repeat and first-time buyers.
The 4-Point Daily Focus Plan for Distracted Real Estate Agents
Tom Toole shares a four-point plan to help real estate agents stay focused on income-producing activities when industry news threatens to derail their day.
43% of Homeowners Are Equity Rich. Here’s the Conversation That Unlocks Them.
New data shows 43% of mortgaged homes are equity rich, and 48% of owners aren’t planning to move. Here’s the script that changes their mind.
ChatGPT vs. Claude vs. Gemini: Which AI Is Best for Real Estate Agents in 2026?
iOS 27 will let you choose between ChatGPT, Claude, and Gemini on your iPhone. Here’s which AI tool is best for real estate agents.
Why the Dumbest-Sounding Trend on Instagram Is Actually Smart Marketing
Tennessee agent Marie Lee and lender Theoni Rapo are using caveman-speak on Instagram to simplify the 2026 market. Here’s what agents can learn from both.
Realtor.com Posts 6th Straight Quarter of Revenue Growth
Six straight quarters of growth in a sluggish market. Here’s how Realtor.com did it, plus a checklist for agents ready to do the same.
What Today’s Youngest Homebuyers Want From Agents
National Association of REALTORS® 2026 Generational Trends Report shows Gen Z is just 4% of buyers but already reshaping how homes are bought.
eXp Acquires NextHome and Begins Trading as AGNT
eXp World Holdings CEO Leo Pareja announces the acquisition of NextHome and a new ticker symbol, AGNT, offering agents and franchise owners a multi-model platform.
The Real Reason Homeowners Call One Agent Over Everyone Else
Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.
The Easiest Way to Stay Consistent With Hyperlocal Content
Don’t have time for hyperlocal videos? Alyssa Curnutt shares the simple carousel strategy that helps you create engaging, save-worthy local posts.
3 Conversations Costing You Real Estate Deals
Byron Lazine breaks down three real-world scenarios where agents lose control and shares the exact scripts to handle sellers and buyers effectively.
Data Shows that 55% Of Sellers and 42% of Buyers are Boomers
NAR’s 2026 report shows Boomers are 55% of sellers and 42% of buyers, a reminder of how much this group is shaping real estate opportunity.
40% of Homeowners Got Down Payment Help in 2026. Here’s What That Means for Your Buyers
40% of homeowners received down payment help in 2026, with 78% of Gen Z relying on assistance. Here’s what the LendingTree data means for your buyer conversations and your business.
HUD Says NAR’s ‘Misguided Advice’ on Crime and School Data Leaves Homebuyers in the Dark
HUD says agents can share crime and school data, but NAR warns how you say it still matters. Here’s what real estate agents need to know to stay compliant.
10 Plays from Mr. Beast that Every Creator Should Steal
Zoodealio CEO Kala Laos posted an Instagram carousel sharing 10 plays from MrBeast that every Instagram creator should steal. And it’s gold for real estate agents.
9 out of 10 Consumers Still Use Real Estate Agents
National Association of REALTORS® data shows 88% of buyers and 91% of sellers use real estate agents, but clients expect fast, clear proof of value.
3 Listing Content Formats I’m Using Right Now (And One You Can Take)
Krys Benyamein breaks down three real estate listing formats that increase visibility by repurposing content and improving distribution
5 Things to Do While Bored at Your Open House | May 3rd
Here are 5 things to do that will improve your marketing, business, and overall life.
The Most Viral Real Estate Post of 2026
Bryan Clapper’s viral real estate post (28K likes, 46K shares) shows how humor, timing, and placement can turn simple ads into massive engagement.
May 2026 Content Ideas for Agents
The Broke Agent’s May 2026 content ideas for agents includes hyperlocal ideas, holiday hooks and simple social media strategies to stay relevant, get engagement, and win attention all month long.
10 Fastest and Slowest Housing Markets in the U.S. Right Now
Zillow finds 18.5% of homes sell within 7 days, with top markets hitting 5–6 days to pending while the slowest stretch past 50 days.
The #1 Way to Boost Engagement on Every Platform
Buffer’s 52M post study across social media platforms shows replying boosts engagement up to 42%.
FOMC Holds Rates Steady as Dissent Grows and Inflation Risks Rise
BAM breaks down the April FOMC meeting: steady rates, rising dissent, and what Chair Powell’s final press conference signals for inflation and housing.
80% of Home Sellers Hire the First Agent They Call. Are You That Agent?
NAR’s 2026 Generational Trends report reveals 80% of sellers hire the first agent they contact, and what actually drives that decision.
How to Train AI to Sound Like You in 10 Minutes
The Broke Agent breaks down a simple 3-step method to train AI to sound like you in his new “AI For Dummies” Instagram series.
The One Thing Leila Hormozi Says You Must Do Before You Get Balance
Leila Hormozi breaks down why real estate agents must trade 5–7 years of imbalance for long-term leverage, freedom, and business growth.
How to Handle Compensation Rebate Requests Mid-Deal
Byron Lazine explains how real estate agents can handle commission rebate requests mid-deal without discounting their value or losing control.
The Biggest Mistake Agents Make When Clients Get Cold Feet
Tom Toole breaks down the two types of cold feet objections agents face and the exact scripts to guide clients through them without being pushy.
NAR Revises 2026 Forecast as Rising Rates & Inflation Slow Recovery
NAR’s Dr. Lawrence Yun cuts his 2026 housing forecast, slashing projected existing-home sales growth from 14% to 4% as rising rates and inflation hit demand.
The Only 3 AI Tools Real Estate Agents Need for Content Creation Right Now
Chris Smith breaks down the 3 AI tools real estate agents should use to create better content faster and win more listings in 2026.
Real CEO Tamir Poleg on the REMAX Acquisition: “This is the perfect match.”
Real Brokerage CEO Tamir Poleg joins Byron Lazine on Hot Sheet to break down the RE/MAX acquisition and what it means for agents in both brokerages.
The #1 Reason Buyers Hire Real Estate Agents in 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
Real Brokerage to Acquire REMAX
Real Brokerage plans to acquire RE/MAX in an $880M deal, combining AI-powered technology with a global franchise network.
6 Things You Can Do While Bored at Your Open House | April 26th
Here are 6 things to do today, including a new way to post listings on IG that the algorithm loves.
Steal This Instagram Trend to Get More Eyes on Your Listings
Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
Steal These 2 Low-Effort B-Roll Ideas That Got 800K+ Views
Stop overproducing your content. These 2 videos prove It. One got 350K views. The other got 500K. Both took about five seconds to make.
3 Content Lessons Every Agent Needs Right Now
The Broke Agent breaks down Selene Hanna’s BAM Fest presentation on why educational real estate content often fails on Instagram and how agents can fix it.
Leila Hormozi on the Mistake Agents Make With Unpredictable Income
Leila Hormozi explains why episodic income isn’t the real problem for agents and how fear-driven decisions keep them stuck.
NAR Released the First Quarterly Update on Its Strategic Plan for 2026
National Association of REALTORS® shares its Q1 2026 Strategic Plan update, highlighting progress, key wins, and what agents should watch next.
What the Latest Data Reveals About the Home Seller Mindset
The National Association of Realtors reports sellers lived in their homes 11 years, with 51% cutting price 4+ times and 27% offering incentives to close deals.
AI is Destroying Your Instagram Growth
AI might be hurting your Instagram growth. Tessabella Jelten shares how real estate agents can use AI the right way to create authentic, engaging content that converts.
Are Compass Leaders Warning Agents Against Private Exclusives?
Last week’s KBP discussed insider claims about Compass private exclusives and the Zillow ban. Judging by the comments, the conversation hit a nerve.
5 Skills That Turn More Appointments Into Closings
Tom Toole shares five appointment skills and a proven practice framework to help agents convert more meetings into deals during peak selling season.
Miami Realtors + RWorld Merge Into 93K-Member Realtor Association
Miami REALTORS® and RWorld announce a merger creating a 93,000-member association, the largest local Realtor group in the world.
Top 20 Markets Where Buyers Have the Most Negotiating Power
Buyers are gaining leverage in today’s housing market, with sellers outnumbering buyers by over 43%. See which markets favor buyers most and where sellers still hold the advantage.
74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent
NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.
The Most Anticipated Moment at BAM Fest Is Still a Secret
Sharran Srivatsaa headlines BAM Fest with a mystery guest fireside chat you won’t want to miss. Don’t miss the conversation everyone will be talking about.
2 AI Tools to Make Listing Content Stand Out and Get More Attention
Krys Benyamein breaks down how he uses AI tools to create attention-grabbing listing content and accurate, high-converting property presentations.
5 Things to Do While Bored at Your Open House | April 19th
Bored at your open house? The Broke Agent shares a few things to do right now so you can feel more productive.
Why This NSFW Real Estate Carousel Is Getting So Much Attention
BAM breaks down Brad Scott’s viral “unprofessional” real estate Instagram carousel, including how it racked up over 14K likes and what agents can learn from it.
When You Know It’s Time to Switch Up Your Content
The Broke Agent explains why chasing the algorithm kills creativity and why authentic experience-driven content is what stands out now.
Renting Is Cheaper Than Buying in Every Major U.S. Market
Realtor.com finds renting is cheaper than buying in all 50 metros, with $920 average monthly savings and a shrinking gap shaping buyer timing.
83% of Sellers Expect Asking Price (or More) This Spring
Realtor.com® data shows 83% of sellers expect at least asking price as rising concessions and regional splits reshape the 2026 spring housing market.
5 Lead Sources Every Agent Needs to Build a Predictable Pipeline
Luke Acree breaks down five essential real estate lead sources and how to build a consistent, scalable system for long-term business growth.
The Simple Script That Keeps Sellers From Missing Peak Listing Season
Byron Lazine shares the “List Now” script agents use to turn hesitant sellers into signed listings and avoid missing peak market timing windows.
First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record
NAR’s 2026 report finds first-time buyers now make up just 21% of purchases, the lowest share on record.
$4,427 Average Property Tax Bill Is Raising the Cost of Homeownership
ATTOM’s 2025 Property Tax Analysis shows homeowners paying more as tax bills rise to $4,427 and rates hit 0.9%, the highest since 2020.
U.S. Housing Shortage at 10 Million, According to White House Report
A new White House report finds the U.S. is short 10M homes after 15+ years of underbuilding, driving higher prices and limiting access to ownership.
Agents Are Opening Up About the Exact Moment They Walk Away From a Deal
The Broke Agent sparked a wave of real talk from agents sharing why they’ve fired clients, from unrealistic pricing to zero-commission schemes.
The New Playbook for Educational Content in Real Estate
Stop posting “helpful” content no one reads. Learn how Selene Hanna turns real-life advice into content that builds trust and brings in clients.
Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now
Tom Toole breaks down how agents can win in Q2 with 4 key scripts, 3 motivation questions, and a simple daily formula to drive more conversations and appointments.
68% of Homeowners Are Renovating for Functionality, Not Profit
Block Renovation’s 2026 report shows 68% of homeowners renovate for function, 20% live multigenerationally, and AI use jumped to 25% from 9% last year.
The Real Estate Agent Playing at The Masters (And the Branding Lesson Most Agents Miss)
Brandon Holtz, a real estate agent playing in the Masters, shows how a golf-first Instagram builds a brand people actually follow.
The Top 10 U.S. Brokerages Control $974.8B in Sales Volume
T3 Sixty’s Mega 1000 shows the top 10 brokerages drove $974.8B in 2025 sales, with Compass at $262B and the top two firms controlling 47% of volume.
Can Private Listings Really Boost Inventory by 6-12%? Zillow Says Not Likely
Zillow economist Mischa Fisher challenges Redfin’s 6%–12% inventory claim, arguing it’s driven by assumptions, not observed data, and lacks statistical validation.
60% of Nation’s Largest Housing Markets Are Now Balanced or Buyer-Friendly
Realtor.com’s Market Clock shows just 26% of top markets remain seller’s markets, while 46% are balanced and 16% are buyer-friendly as conditions split by metro.
1 in 3 Homeowners Say Nothing Will Entice Them to Give Up Their Low Rates
Best Interest Financial and Clever Real Estate survey shows 35% of sub-6% homeowners won’t sell, 47% can’t afford today’s rates, and inventory remains stuck.
BAM Fest 2026: How Agents Are Using AI and Content to Close More Deals
BAM Fest 2026 is two weeks away. Here’s what to expect, including three standout speakers and a global mystery guest. Sign up now so you don’t miss a thing.
What a 3-Step Content Audit Revealed About What’s Working Right Now
Vanessa Mouton took BAM’s advice and reviewed 90 days of Instagram content. What worked vs what didn’t surprised her.
The 4 Data Points Agents Are Using to Book More Appointments Right Now
Tom Toole shares 4 data-backed scripts agents can use right now to spark conversations, including 25.6% over-ask sales and 9% inventory growth.
Steal This Script: What to Say When a Buyer Wants to Back Out
Byron Lazine shares a proven framework to handle buyer cold feet, break down objections, and use the A/B close to help buyers decide the best next step without pressure.
Gary Vee Says Spend 50% of Your Time on Content. Agents Are Pushing Back.
Gary Vee says agents should spend 50% of their time on content while Brian Buffini pushes back. Here’s how Jared James breaks it down for agents.
Over 20M Single Women are Homeowners, Outpacing Single Men Across the U.S.
National Association of REALTORS® data shows single women own 20M+ homes, outpacing 14M men and gaining ground across U.S. housing markets.
The 60-Second Q&A Reel That Makes Clients Trust You Faster
Zarina Marquez (@misstucson) uses a rapid-fire Q&A reel to build trust fast, showing how agents can turn simple content into client connection.
How to Run a Quarterly Content Audit in 3 Steps
Learn how to run a quarterly content audit that improves your results. The Broke Agent shares what to double down on, what to cut, and how to turn your best content into a repeatable system.
10 Markets Where First-Time Buyers Are Winning Right Now
Zillow finds nearly 68% of listings are affordable in top markets, with Jacksonville leading 2026’s best cities for first-time home buyers.
4 Ways to Build Your Real Estate Pipeline this Spring
Yesterday’s BAM Masterclass broke down four lead generation paths, two paid vs two sweat equity, and how agents should choose based on runway, skill, and Q2 goals.
92% of Agents Plan to Stay as Sales Hit 40-Year Lows
Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.
April 2026 Content Ideas for Agents
The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.
Shilo’s New Signals Feature Uses AI to Generate Personalized Coaching Insights
Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.
The 4-1-1 Open House Formula That Helps Agents Win More Listings
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Sellers Are Asking These 5 Questions. Can You Answer Them?
Tom Toole breaks down the five numbers every agent must know to win competitive listing appointments and build instant seller trust.
How to Build a Hyperlocal Buyer Guide in Minutes with AI
Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.
What Happens When Consumers Ask ChatGPT for a Real Estate Agent
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Realtor.com Launches AI Home Search App Inside ChatGPT
More folks looking to buy a home are opening AI tools first, asking basic questions about budget, neighborhoods, and whether they should even be buying
“Housefishing” Is Here: How AI Staging Is Misleading Buyers and Triggering New Laws
Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.
The 5-Week Marketing Schedule We Share at Every Listing Appointment
Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.
How Agents Can Turn a National Stat Into Local Content That Converts
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.
The Social Media Growth Strategy 90% of Agents Ignore: Do This Daily
Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.
Zillow at 20: The Strategy That Built a Real Estate Giant
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
BAM Masterclass: Build Your Agent Earnings Engine in 90 Days
In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
Fannie Mae to Accept Crypto-Backed Mortgages. Here’s What That Means for Buyers
Fannie Mae will now accept crypto-backed mortgages, letting buyers use bitcoin as collateral for a down payment through a second loan.
How to Turn Every Open House Into More Listings
Byron Lazine shares a neighbor-first open house system, including scripts and follow-up, to turn nearby homeowners into future listings.
The Most Underrated Branding Move in Real Estate Happens After Closing Day
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
Zillow Preview Adds 24 Brokerages in First Week After Launch
Zillow announced 24 brokerages have joined Zillow Preview within a week, signaling early traction for its push toward public pre-market listings.
10 Instagram Mistakes Agents Keep Making
Tessabella Jelten calls out 10 Instagram mistakes agents keep making, from low posting volume to weak hooks, and how to fix what’s holding your growth back.
A Record 46.3% Seller Gap Is Giving Buyers More Power to Walk Away
A growing gap between sellers and buyers is giving buyers more leverage, slowing price growth, and driving more canceled home deals.
How ChatGPT Is Sabotaging Real Estate Deals (According to Agents)
The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
The Instagram Bio Audit Every Real Estate Agent Should Run
Download the free Instagram Bio Audit to learn how to turn profile visits into real conversations with a clear, high-converting bio framework for agents.
Teens are using AI to Destroy Teachers’ Reputations. Are Agents Next?
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
What Is “The Death of the Average Agent” in Real Estate?
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Zillow COO Addresses the Biggest Questions Around Zillow Preview
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
How to Handle the Private Exclusive Conversation at the Listing Appointment
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Stop Shooting More Listing Content. Do This Instead.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Did ChatGPT Just Blow Up Ryan Serhant’s $50M Deal?
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
How to Spin March Madness Into Real Estate Content
March Madness isn’t just for basketball fans; it’s a goldmine for content. The Broke Agent shares how real estate agents can turn the tournament into hyperlocal and personal posts that drive connection.
The 3 Hyperlocal Content Styles That Turn Local Attention Into Real Estate Clients
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
The #1 Open House Question That’s Killing Your Deals (and What to Say Instead)
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
The Best Week to List a Home in 2026
Realtor.com and Zillow disagree on the best week to list in 2026, April vs May, with data showing up to $53,800 difference depending on timing.
Compass Dismisses Lawsuit Against Zillow After Policy Update
Compass has dismissed its lawsuit against Zillow after the portal updated its listing policy.
Ryan Serhant Predicts Only Two Major Brokerages Will Exist by 2030
Ryan Serhant predicts only two major brokerages will survive by 2030 as agents push back and debate what it means for the future of real estate.
5 Simple Ways to Turn Instagram Engagement Into Real Conversations
Krys Benyamein shares 5 simple Instagram strategies real estate agents can use to turn followers, story views, and comments into real conversations and clients.
The 3 Communication Gaps Hurting Real Estate Agents Right Now
Tom Toole breaks down 19,000 real estate calls, revealing 3 common call and voicemail mistakes that hurt conversion and how agents can fix them.
What This ChatGPT Home Sale Means for Real Estate Agents
A Florida homeowner used ChatGPT to sell his home. Here’s what agents can learn about using AI to better serve their clients.
Zillow Launches “Zillow Preview” to Expand Visibility of Pre-Market Listings
Zillow launches Zillow Preview to bring pre-market listings into public view, positioning itself against private network strategies like Compass’ partnership with Redfin and reshaping how homes are marketed before hitting the MLS.
How to Train AI Search to Recommend Your Real Estate Business
Phil Stringer shares his 5-step Answer Engine Optimization strategy, showing agents how to increase the odds AI tools recommend their business.
61% of Agents Expect More Home Sales in 2026
Zillow’s Agent Sentiment Survey shows buyers gaining negotiating power, 61% of agents expecting more sales in 2026, and home prices holding relatively steady.
BAM Webinar: How to Become the Go-To Local Account (Without Overthinking Content)
BAM’s upcoming webinar reveals three hyperlocal Instagram post types top agents use to turn followers into clients, including one strategy that generated 35+ deals.
Forget “Just Closed.” This Realtor Turned Key Day Into 1M Views.
Megan Kirkham’s key day reel shows how going all out for buyers can create unforgettable moments, powerful social content, and a brand that stands out.
Sharran Srivatsaa Named CEO of Acquisition.com. Here’s His “House of Brands” Vision.
Sharran Srivatsaa has been named CEO of Acquisition.com as Leila Hormozi moves to chairwoman. Here’s the strategy behind the firm’s house of brands and what agents can learn from it.
2 Simple Videos, 600K Views, and Why I Almost Didn’t Post One
Two simple videos filmed in a car pulled over 600K views. The Broke Agent breaks down why they worked and the content lesson for real estate agents.
The Most Common Red Flag Phrases Real Estate Agents Hear From Clients
BAM Facebook community agents reveal the client phrases that often signal trouble ahead, from commission pushback to unrealistic price expectations.
Most Agents Lose Deals in the Follow-Up. These 25 Messages Fix That.
Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.
Accidental Landlords Rise to 3-Year High
Zillow reports 2.3% of rental listings were recently for sale, near a record high, as more ‘accidental landlords’ turn unsold homes into rentals instead of cutting price.
The $119K Wealth Gap Between Early and Late Homebuyers
Realtor.com’s Generational Wealth Report finds buying a home before age 30 is linked to about $119,000 more net worth by age 50.
The Script That Stops Homebuyers From Quitting the Market
Byron Lazine shares a framework agents can use when buyers say “there’s nothing on the market,” including the unsell strategy, data reframing, and the A/B close.
Investors Delivered 216.9% More Starter Homes Than Builders Last Year
New Western reports investors delivered 216.9% more starter homes than builders in 2025, reshaping entry-level housing supply through renovation.
The Secret to Creating Real Estate Content 4x Faster
Chris Smith explains the simple voice-first workflow Realtors can use to create blogs, emails, and social media posts up to four times faster, turning voice notes into publish-ready content in minutes.
Real Brokerage Appoints Jason Cassity as Chief Growth Officer
Real Brokerage appoints Jason Cassity as Chief Growth Officer, bringing the top-producing agent and Walk Thru co-host into executive leadership to drive agent growth
How AI Is Changing the Way Real Estate Teams Scale
Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.
What a Dead Body & A Viral Post Taught Me About Real Estate Marketing
Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.
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Sharran Srivatsaa Joins BAM Board
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JULY 27, 2025
Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
From Drones to Data: Breaking Down Zillow’s 5 New Features
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JULY 27, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 27, 2025
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Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 26, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 26, 2025
Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
Agent Tactics
Not Ready to Make Calls? Start With These 4 Steps
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Where Home Prices Are Rising (and Falling) the Most in 2026
FHFA data shows home prices rose in 47 states and D.C. in Q2 2026. Here’s the play for agents, with full state and metro rankings to share with clients.
The Listing Appointment Habit That Turns Sellers Off
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
3 Storytelling Content Ideas that Win More Listings
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Last-Minute Labor Day Content Ideas
The Broke Agent shares seven last-minute Labor Day content ideas real estate agents can post before the holiday weekend ends.
A 3-Step Gut Check to Accelerate the Rest of 2026
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
Alyssa Curnutt Is Officially Joining BAM as a BAM Creator
The Broke Agent announces hyperlocal content creator Alyssa Curnutt is joining BAM to teach agents her Instagram and email strategy.
New Leaders at REMAX and Redfin, Plus Two Major Lawsuit Settlements
This week brings real estate leadership shifts at REMAX and Redfin, plus lawsuit settlements from Compass and Gibson. Here’s what agents need to know.
FBI Negotiator Shares 3 Real Estate Scripts for Today’s Most Common Objections
Former FBI negotiator Chris Voss shares real estate scripts for handling commission objections, hesitant buyers and prospects who ghost.
Why “These Homes Aren’t Selling” Is Working on Real Estate YouTube
Bobby Kawecki breaks down why “These Homes Aren’t Selling” YouTube videos are outperforming real estate channels by 3x or more.
Steal These 45 Hooks for Your Next Hyperlocal Video
Get 45 hyperlocal video hooks from Alyssa Curnutt to create more engaging real estate content for your local audience.
September 2026 Content Ideas for Real Estate Agents
September gives real estate agents endless content opportunities. From Labor Day and football to fall, coffee The Broke Agent shares what to post in September 2026.
The TikTok Rental Scam Using Your Clients’ Listings as Bait
A TikTok scam is cloning real listings and reposting them as fake rentals, conning renters and exposing homeowners to fraud. Here’s how it works and what to watch for.
Bitcoin Can Now Fund a Down Payment (Without Being Sold)
Better Mortgage and Coinbase built a mortgage that lets buyers pledge Bitcoin toward a down payment without selling it.
Instagram’s New Features Give Real Estate Agents Faster Ways to Create Video Content
Instagram’s First Draft and Extend features offers real estate agents a way to create video content faster.
26 Reactivation Texts for Leads You Haven’t Called Since Spring
Here are 26 reactivation text message scripts agents can send to reconnect with leads who’ve gone quiet since spring.
New Home Median Prices are Now $40K Cheaper Than Existing Home Prices
New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.
The YouTube Thumbnail Format Real Estate Agents Should Steal This Week
Bobby Kawecki breaks down the stoplight map YouTube thumbnail trend that helped real estate agents in 19 markets beat their own view averages by 2.3x.
AI Doesn’t Care Who Sells the Most Homes: 91.5% of Established Agents Don’t Show Up in AI Search
A new study finds that 91.5% of established real estate agents never get cited by AI platforms like ChatGPT and Gemini.
5 AI Hacks Every Real Estate Agent Should Be Using Right Now
Tom Toole breaks down five practical ways real estate agents can use AI to work smarter, from inspection reports to client emails.
Real Closes REMAX Acquisition and Unveils New Leadership Team
Real’s acquisition of REMAX closed Monday, August 24. Here’s who holds the top jobs, who’s leaving, and what agents need to know.
The 4 Ways Agents Generate Business (and What Each One Costs)
Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.
What Changes When You Scale a Real Estate Team From 10 to 100+ Agents
Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.
Housing Market Realities Agents Should Be Talking About Right Now
Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.
The Real Estate Post that Sparked a Hustle Culture Debate
Jen Dillard’s Instagram reel asks real estate agents if hustle culture has gone too far, and agents are answering in droves.
Zillow’s Data Play Makes Local Relationships More Important Than Ever
Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.
5 Conversation Starters Agents Can Use Before Labor Day
Tom Toole and Lisa Chinatti share five conversation starters agents can use to reconnect with buyers and sellers before Labor Day.
The 3-Pillar Instagram Framework for Real Estate Agents
Jimmy Conover breaks down the three-pillar Instagram framework real estate agents can use to turn posts into real leads.
The AI System Behind a 46.5K-Follower Hyperlocal Account
Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Four Steps to Staying Accountable in Your Real Estate Business
Tom Toole shares the four-part accountability framework agents can use to set specific goals and build momentum before 2027.
85% of ChatGPT Topics Are Still Up for Grabs. Here’s What It Takes to Own One
Semrush’s study of 50,000 brands in ChatGPT shows how real estate agents can build topic authority and get found first.
How to Win More Listings by Running FSBO Open Houses
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Buying a Starter Home Costs 50.6% More Than Renting Nationwide
Renting still costs less than buying in all 50 largest U.S. metros. See how the gap is narrowing and what it means for your next move.
5 AEO Fixes You Can Make Before Your Next Listing Appointment
Here are five fast AEO fixes agents can finish before their next listing appointment.
The Hyperlocal ‘Kid Edition’ Trend Every Real Estate Agent Should Steal
Shay Noonan’s Scottsdale Kid Edition reel earned 500+ likes by letting her daughter Harlow rank the city’s best spots, a model any agent can copy.
5 Things That Grew the BAM Instagram to 100K Followers
The Broke Agent breaks down the exact five-part strategy that took BAM’s Instagram from zero to 100K followers.
Nearly 80% of Major Metros Are Now Buyer’s Markets
Redfin data shows homebuyer demand at a record low in July, giving buyers leverage in nearly 80% of major U.S. housing markets.
The DM Script That Turns New Followers Into Real Estate Leads
Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.
Two Reports, One Clear Trend: Home Sales Slowed in July
Home sales data from NAR and Redfin shows a housing market that cooled in July, with sales dropping to the lowest point in nearly two years.
15 Hyperlocal Questions Real Estate Agents Can Post to Get More Comments
Steal these 15 hyperlocal questions real estate agents can post on Instagram, Facebook, etc., this week to get more comments.
Introducing the Porch Swing Podcast
Porch Swing Podcast launches with Tom Ferry sharing lessons on mindset, ambition, and where AI is taking real estate agents.
The 3-Phase Appointment System That Keeps Clients From Ghosting
Tom Toole shares his proven three-step process for turning first real estate appointments into signed second meetings and clients.
Is There a Housing Shortage in the U.S. Right Now? Ivy Zelman Says No
Ivy Zelman says there is no U.S. housing shortage and the market has settled into balance. Byron Lazine unpacks her CNBC interview on the Hot Sheet.
AI Search Now Rewards LinkedIn And YouTube More Than Your Website
HubSpot’s State of AEO report finds LinkedIn and YouTube outcite agent websites in AI search answers.
Buyers Deserve a Tiered Service Menu Too. Here’s How to Build One
Byron Lazine breaks down how to build a three-tier compensation menu for buyers, from VIP showings to handling seller counter-offers.
How Real Estate Agents Can Automate Daily MLS Searches With Claude
Dave Hutch explains how real estate agents can connect the Claude Chrome extension to their MLS and automate a daily property search.
Top 10 Hottest ZIP Codes of 2026
Realtor.com’s 2026 Hottest ZIP Codes report names Peabody, MA the top market for buyers chasing space and an easy commute this year.
500+ Roads to Real Estate: Agents Reveal the Jobs They Had Before Going All In
The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.
The Instagram DM Mistake That’s Killing Your Click-Through Rate
The Broke Agent shares the ManyChat DM sequence that took his Instagram click-through rate from under 20% back above 70%.
Sen. Warren’s Letter to Compass-MRED Sounds the Alarm on Private Listings
Realtor.com reveals Sen. Elizabeth Warren’s letter accusing Compass and MRED of civil rights and antitrust risk over private listings.
Agents React to Howard Hanna’s Two-Tier “Solution” for Realtors
Howard Hanna’s two-tier Realtor proposal has agents debating what it takes to earn the title, and Byron Lazine and Nicole White break it down on The Real Word.
Leila Hormozi’s Playbook for Staying Premium When Everyone Else is Giving Discounts
Leila Hormozi explains why real estate agents discount out of fear and what to change in your conversations to stay premium while winning more business.
10 Books Every Real Estate Agent Should Read
BAM highlights six book recommendations from real estate broker Dave Hutchinson, plus four more from the Knowledge Brokers Podcast.
Zillow and Realtracs End Their Nashville Listing Standoff With a New Deal
Zillow and Realtracs settled a months-long Nashville listing standoff with a new data licensing agreement covering AI use and reporting.
12 Questions That Uncover Seller Motivation in Under Five Minutes
These 12 questions for listing agents uncover seller motivation in under five minutes.
Home Prices Rose in 80% of Metro Areas in Q2 2026
NAR reports home prices rose in 80% of U.S. metro areas in Q2 2026, pushing the national median to $434,900.
The Top 10 Happiest Cities in America for 2026
WalletHub’s 2026 happiness study ranked all 182 U.S. cities by happiness, showing agents which markets scored highest and why.
Zillow Cuts 500+ Employees Ahead of Its Q2 Earnings Report
Zillow announced it’s cutting just over 500 employees ahead of its Q2 2026 earnings statement release.
The 5 Buyer Questions that Lead to Stronger Offers
Tom Toole breaks down the five questions top agents ask buyers before writing a stronger offer.
Why Agents Are More Loyal to Their Team Than Their Brokerage
Lance Billingsley joins Stay Paid to explain why real estate teams already work like neighborhood groups and why most brokerages still haven’t figured out how to compete.
Two Questions That Show Where Your Income Actually Comes From
Byron Lazine breaks down the four-box grid that separates real money-making work from busywork holding agents back.
BrandEd Episode 1: The Camera That Could Change How Agents Create Content
Brad McCallum tests the Insta360 Luna Ultra in episode one of Branded, breaking down whether (and when) it replaces a full real estate video setup.
August 2026 Content Ideas for Agents
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
The Listing Video Format Everyone’s Tired Of, Roasted to Perfection
Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
How to Build a Team of AI Agents for Your Real Estate Business
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
The Fed Held Rates Steady as Three Dissenters Pushed for a Hike
Fed Chair Kevin Warsh’s divided FOMC left rates steady, and rising Treasury yields hint at what could be next for mortgage rates.
The Housing Market Is Splitting in Two, According to New Zillow Data
Zillow data shows starter home sales fell 5.4% while luxury sales climbed 6.2%, splitting the U.S. housing market in two.
What Buyers Are Really Asking AI About Their Home Search
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
How to Reactivate Your Database in 90 Days
The majority of real estate transactions come from your sphere and past clients. Luke Acree shares how to audit your database and reactivate old contacts in 90 days.
Four Questions Every Buyer’s Agent Should Ask Their Clients
Tom Toole shares the exact showing script and offer questions top agents use to turn more showings into accepted offers.
Real Estate Ranked #1 Long-Term Investment for the 14th Year Running
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
7 Strategies to Boost Engagement on Instagram
The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.
7 AI Tools to Use to Create Outlier Content
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
BAM Podcast Lineup: Five Real Estate Shows Every Agent Should Watch
Never miss what matters in real estate. BAM’s Monday-Friday podcast lineup covers market news, sales, marketing, AI, and industry insights.
The Post Format Racking Up 100+ Comments on Instagram
Nicole Stanbra’s viral prank carousel shows agents how to borrow content formats from outside real estate and make them work for their business.
Google Images Now Works Like Pinterest. Here’s How to Show Up in the Feed.
Google Images just became a Pinterest-style discovery feed, and real estate agents need new photo and SEO tactics to keep showing up in it.
How to Set Up the First AI Agent for Your Real Estate Business, Step-by-Step
Phil Stringer breaks down the exact steps real estate agents need to set up their first AI agent, from picking a plan to teaching it a skill.
Inside NAR’s Second Quarter Strategic Plan Progress Report
NAR’s Q2 2026 Strategic Plan update details legal wins, MLS guidance, and new resources for real estate agents.
This 2-Call System Converts More of Your Old Buyer Leads
Byron Lazine breaks down the two-call system for reactivating old buyer leads without begging them to check an automated search.
Miami Cost of Living Just Passed New York City’s for the First Time Ever
Miami’s cost of living has now surpassed New York’s, with three major cost drivers and a tax system with uneven benefits.
Housing Costs Are the Top Issue for Young Voters Heading Into the 2026 Midterms
Housing costs rank as the top political issue for voters ages 18 to 34 heading into the 2026 midterms, according to CNBC’s Q2 2026 survey.
Your Website Might Be Invisible to AI (Here’s How to Check)
Dave Hutchinson breaks down the 3-point checklist AI uses to recommend real estate agents, using a live website audit as proof.
The Exact Questions to Ask Buyers After Every Showing
Tom Toole shares the feedback questions agents should ask buyers after every showing, and why skipping them costs deals on both sides.
2026 Had the Most Buyer-Friendly Spring Market Since 2018
Realtor.com’s Q2 2026 Market Clock finds 19% of top metros are now outright buyer’s markets, the largest spring share since 2019.
10 Creative AI Marketing Ideas from Chris Smith You Can Steal Today
Chris Smith shares 10 AI marketing ideas real estate agents can copy this week, from Prompt Cowboy to NotebookLM.
Only 35% of Agents Say AI Is Helpful. Here’s Why.
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
How One Team Runs the Business at a 53% Profit Margin
Amy Stockberger runs a 23-agent team at a 53% profit margin by turning vendors and systems into her real growth engine.
The POV Content Strategy That Makes Real Estate Feel More Human
Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.
New Instagram Feature Rewards Signature Series Over Random Reels
Julia Broome breaks down Instagram’s new Series feature and how agents can use it to build a binge-worthy content series.
10 Scripts to Reactivate Old Leads This Summer
Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.
Short Sales Make Up Less than 1% of Home Sales, But Data Shows They are on the Rise
Realtor.com reports short sales rose for a third straight year in 2025 as pricing flipped, now selling 9% above foreclosure value.
How to Turn One Social Post into a Week’s Worth of Content
The Broke Agent proves one good question can generate 200-plus comments and weeks of new social content for real estate agents.
The 5-Phase Buyer System That Closes More Deals
Byron Lazine breaks down a five-phase buyer conversion system with scripts agents can run from the first call to closing.
Fed Chair Kevin Warsh Says Mortgage Relief Starts With Inflation, Not Rate Cuts
New Fed Chair Kevin Warsh answers two questions on mortgage rates and housing during Day 1 of his Semiannual Monetary Policy Report to Congress.
Ryan Serhant’s Follow-Up Formula That Turned 5 Years of Silence Into a $16M Closing
Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.
5 Numbers Every Agent Should Track at Midyear
Tom Toole shares the five numbers real estate agents should track this month to see exactly where their business is breaking down.
How Top Team Leaders Scale Without Building a Mega Team
Three BAM webinar hosts break down why the Rainmaker/Navy SEAL model works, who it’s built for, and why W2 staff is cheaper than commission splits.
Keller Williams To Acquire JMG, One of the Top Teamerages in the Country
Keller Williams has agreed to acquire the Jason Mitchell Group (JMG), adding another major brokerage deal to 2026’s wave of industry consolidation.
CNBC Says These are the Worst States to Live. Here’s What It Missed.
CNBC ranked these states worst for quality of life. Net migration, affordability, and business data show the real opportunity for agents working there.
Realtor.com Economist Unpacks the Midyear Forecast, the Toughest 4-Year Market, and the New Housing Law
Realtor.com chief economist Danielle Hale joins KBP to break down the midyear forecast, the toughest 4-year market, and the new housing law.
This Claude Skill Builds You a 5-Seat Board of Advisors Before You Hit Record
Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.
NAR Issues New Guidance on Office Exclusive and Pre-Marketing Listings
NAR released new guidance clarifying office exclusive listings, Coming Soon statuses, seller disclosure requirements, and Clear Cooperation Policy compliance. Here’s what brokers and agents need to know.
The Bipartisan Housing Bill Is Now Law, Despite Trump’s Refusal to Sign
President Trump declined to sign the bipartisan 21st Century ROAD to Housing Act, but it officially became law on July 11 without his signature as home prices remain at a record $440,600.
How to Change Your Algorithm on Instagram in 4 Steps
Instagram just rolled out a new feature that lets you see and change your algorithm, here’s how it works.
This Simple Instagram Post Generated 97 Comments (and a Month of Content Ideas)
The Broke Agent shows how Instagram’s new photo comment feature turns one simple post into hyperlocal content ideas and a month of Reels.
Median Home Price Reached an All Time High in June
NAR reports the median home price hit $440,600 in June, a new all-time high, as sales cooled and affordability improved.
4 Grassroots Ways to Get More Eyes on a Stale Listing
In a recent BAMx Mastermind, Krys Benyamein reveals four grassroots tactics to get more buyer eyes on a stale listing, plus how to talk pricing with anxious sellers.
90% of Real Estate Agents Use AI but Only 35% Call It Helpful. Here’s Why
Fyxer’s Admin Burden Index finds 90% of real estate agents use AI, with just 35% calling it genuinely helpful. Here’s why and what it takes to close the value gap.
Zillow Pro Now Allows Agents to Collaborate Directly with Clients
Zillow launches Zillow Pro nationwide, giving agents direct visibility into client activity and a 4x boost in conversion through My Agent.
Gen Z Just Hit a Record 20% of Purchase Rate Locks
The July Mortgage Monitor report shows Gen Z hit a record 20% of purchase rate locks in Q2 2026, the largest share on record.
The 4-Step Expired Listing Framework That Starts Conversations
Byron Lazine shares a four-step expired listing framework to start better conversations, build credibility, and book more listing appointments.
Kelley Blue Book Does Home Valuations Now: What That Means for Agents & Sellers
Kelley Blue Book is testing home valuations in 10 states, with fees and rules that could reshape lead generation for real estate agents.
Realtor.com’s 2026 Midyear Forecast Cuts Home Price Growth to 1.2%
Realtor.com’s 2026 midyear forecast shows home price growth slowing to 1.2% while mortgage rates hold steady and affordability improves for buyers.
The Hook Mistake Killing Your Real Estate Reels
Learn the on-screen text hook strategy that turns flopped real estate videos into scroll-stopping content, straight from top producer Krys Benyamein
Foreclosed Homes Are Selling for 27% Less, Buyers Are Taking Notice
Realtor.com’s new foreclosure report shows the median foreclosed home sells 27.2% below value as listings hit a 6 year high.
How a Recruiting Funnel Helped One Team Add 30 Agents in 100 Days
Byron Lazine, Lisa Chinatti, and Luke Acree explain why real estate teams stall in the messy middle and what it takes to break through.
The Zillow vs. MRED Battle Is Now in the Judge’s Hands
Here’s BAM’s recap of the Zillow, MRED and Compass hearing on July 1-2, 2026, and what happens next.
24 Conversation Starters to Keep Your Pipeline Moving This Summer
BAM rounds up 24 conversation starters real estate agents can use this summer to stay connected with buyers, sellers, and their sphere without going quiet.
Shilo Just Gave Every Agent on Your Roster 1:1 Coaching
Shilo’s new 1 on 1 AI Coaching feature gives every real estate agent a personalized coaching session that scales past the manager coaching ceiling.
Last Minute 4th of July Content Ideas
Need a last-minute 4th of July social media post? Here are 8 easy content ideas for real estate agents from The Broke Agent, from local fireworks guides to weekend event roundups.
What’s the Biggest Sign It’s Time to Switch Brokerages?
The Broke Agent asked agents why they’d leave their brokerage, and the answers reveal the real reasons agents switch.
Home Prices Just Posted Their Steepest Annual Drop Since 2017
Realtor.com’s June 2026 report shows list prices posting their steepest annual drop since 2017, even as pending sales keep climbing.
25 July Content Ideas for Real Estate Agents
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
53% of Buyers Don’t Understand the Home Buying Process. Here’s Your Opening.
Clever’s 2026 survey finds 53% of future homebuyers don’t understand the buying process, and it’s reshaping where they turn for answers.
7 Communication Mistakes Real Estate Agents Don’t Know They’re Making
Byron Lazine breaks down seven invisible communication mistakes agents make that cost them deals before they ever get to their pitch.
4 Scripts That Helped Close 150 Listings This Year
Tom Toole shares four documented talk tracks his team used to take over 150 listings this year, with scripts you can add to your day-to-day immediately.
BAM BBQ: The AI Event Every Real Estate Agent Needs Right Now
BAM BBQ 2026 is a free virtual event on July 22 where real estate agents learn how to put AI to work in their business.
Most Agents’ AI Stalls at the Chat Window. Here’s the 5-System Fix.
Leo Chen breaks down why AI stalls for most agents at the chat window and the five-system fix that turns it into a real business tool.
Why Most Real Estate Teams Never Hit $100M (And How to Know If Yours Will)
Byron Lazine, Lisa Chinatti, and Luke Acree break down the four real estate team models and what separates the teams that hit $100M from the ones that don’t.
How to Use ChatGPT to Create Better Talking Head Videos
Krys Benyamein shares how he uses ChatGPT as a thinking tool to sharpen talking head videos before ever hitting record.
The B-Roll Formula Getting Thousands of Views on Instagram Right Now
B-roll reels are crushing on Instagram right now, and Krys Benyamein’s feed shows exactly how the formula works.
Stop Turning Your Content Into a Business Card
The Broke Agent explains why outro cards on Instagram Reels hurt your reach and what to do instead.
New Survey Shows 53% Prefer Buying over Renting for the First Time Since 2023
Bank of America’s 2026 Homebuyer Insights Report shows consumer confidence in homeownership is rising.
How to Use Instagram’s New Photo Comment Feature to Boost Engagement
Instagram’s new photo comments feature lets users post images in comments on feed posts and Reels. Here’s how real estate agents can use it.
What Facebook’s AI Creator Assistant Can Do for Real Estate Agents
Facebook’s new Creator Assistant brings AI directly into your dashboard to help you brainstorm content, decode analytics, and grow faster.
The One Phrase Every Agent Needs to Stop Using (And What to Say Instead)
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
Trump Cancels Housing Bill Signing, Demands Voter-ID Law First
Trump canceled the signing of the bipartisan 21st Century ROAD to Housing Act, saying he won’t sign it until Congress passes the SAVE America Act.
Nearly Half of All Home Sellers Are Giving Concessions to Buyers Right Now
Redfin reports that 46.2% of U.S. home sellers gave concessions to buyers in May 2026, the highest share on record for that month.
Congress Passes Major Housing Bill in Rare Bipartisan Vote
The 21st Century ROAD to Housing Act passed Congress 358-32 in a rare bipartisan vote, capping institutional investor home ownership and cutting building regulations.
NAR Chief Economist Says the Median Home Price Will Hit $1 Million in 25 Years
NAR Chief Economist Dr. Lawrence Yun predicts the national median home price will reach $1 million in approximately 25 years.
3 Ways Agents Should Use Google’s New Gemini Business Tools This Week
Google’s new Gemini business tools let you manage your Business Profile with AI. Here are three plays to run this week.
The Weekly Communication Habit that Keeps Clients from Firing You
Tom Toole breaks down the weekly seller and buyer calls that keep clients informed, confident, and loyal through every stage of the transaction.
53% of Buyers Say They’d Purchase a Home With No Human Help
Veterans United survey finds 53% of prospective homebuyers are comfortable purchasing a home without any human involvement.
BAM Webinar: How to Build a $100M Real Estate Team
Byron Lazine, Lisa Chinatti, and Luke Acree are hosting a free live training on June 25 to help team leaders break through to $100M.
How Real Estate Agents Can Build a Local Audience Using Lo-Fi Social Media Content
Brand expert Camille Moore breaks down why lo-fi, episodic content is outperforming polished video and what real estate agents can do about it.
Why Nobody Is Sharing Your Content (4 Filters That Fix It)
The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.
This New Instagram Feature Makes Your Carousel Posts Even Better
Instagram creator Brock Johnson shares details on a new feature that lets you add a different caption to each slide of a carousel post.
63% of NextGen Buyers Trust Your Knowledge. Only 37% Trust Your Motives.
The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.
The 3 Parts of Claude Every Agent Needs to Understand (And When to Use Each)
Haley Ingram of Coffee & Contracts breaks down the three core features of Claude AI and exactly when real estate agents should use each one.
The Real Estate Skill Nobody Talks About (Nearly) Enough
Sharran Srivatsaa says the speed at which you resolve tension determines the speed of your growth. Here’s how to run that play in your real estate business.
9 of 18 Fed Members Now Expect a Rate Hike in 2026
The FOMC held the federal funds rate at 3.5%-3.75% as Fed Chair Kevin Warsh hosted his first press conference. Here are the highlights.
242 Cities Now Have Million-Dollar Starter Homes
Zillow analysis finds a record 242 U.S. cities now have starter homes valued at $1 million or more, nearly triple the count from before the pandemic.
How to Stop Losing Listing Appointments to Agents Who Charge Less
Byron Lazine shares the listing presentation question that shuts down fee objections before they start, plus the scripts and data points to back it up.
The 3 Things AI Can’t Do in a Real Estate Transaction
A new report audited 23 real estate transaction tasks against AI. Here are the three where humans still lead.
Bed Bath & Beyond to Acquire Fathom Holdings in $53.8M Deal
Fathom Holdings has signed a definitive merger agreement to be acquired by Bed Bath & Beyond in an all-stock deal implying an equity value of about $53.38 million.
Government Regulation Adds $131,734 to the Price of a New Home in 2026
NAHB’s 2026 study finds government regulation adds $131,734 to the average new single-family home price, up more than 40% since 2021.
The Top 10 U.S. Cities Where Single Women Are Buying Homes on Their Own
Mortgage Research Network ranked the top 10 U.S. cities for single women homebuyers, and affordable metros in the South and Midwest dominate the list.
San Francisco Sellers Are Listing Homes for OpenAI and Anthropic Stock
San Francisco sellers are accepting OpenAI and Anthropic stock as home payment, and every luxury agent in America will be asked about this within 90 days.
2026 Housing Affordability Report Cards for All 50 States
Realtor.com’s 2026 state report cards ranked every state on affordability and homebuilding, and the gap between the best and worst markets is growing.
What Google’s Nationwide Listing Rollout Means for Your Listings
Google is rolling out enhanced Local Services Ads with embedded home listings to all 50 U.S. states. Here’s what agents need to know.
3 Things to Do While Bored at Your Open House | June 14th
Bored at your open house? Here are 3 things to do that will make your relationship with AI ten times better (including an event you can’t miss).
What Happens When You Market the Memories Instead of the Mansion?
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
Our Biggest Content Mistake (And What We’re Changing)
The Broke Agent shares what BAM learned the hard way about YouTube channel strategy and what they’re doing differently now.
Real Estate Agents Share the Most Unhinged Behavior They’ve Ever Seen on the Job
The Broke Agent asked what unprofessional behavior agents have witnessed in real estate. Here are the biggest takeaways from over 200 comments.
8 Closes From Alex Hormozi That Work for Real Estate Agents
Alex Hormozi broke down 16 sales closes across his businesses, and these are the 8 that translate directly to real estate conversations.
9.3 Million Affordable Rentals Disappeared in 10 Years
Realtor.com reports show how the collapse of entry-level rentals is stalling household formation and reshaping the buyers agents are working with today.
10 Reasons AI Isn’t Recommending You (And How to Fix Each One)
BAM audits the 10 specific reasons AI isn’t recommending you to buyers and sellers, and gives you the fix for each one.
CoStar Files Amicus Brief Opposing Zillow’s Injunction in MRED Case
CoStar filed an amicus brief opposing Zillow’s injunction motion in the MRED case, arguing Zillow Preview contradicts Zillow’s own legal position.
The Price Adjustment Call Most Agents Are Avoiding Right Now
Byron Lazine breaks down the price adjustment call every listing agent needs to have right now, with the exact script, data prep, and objection handling.
6 Sales Lessons from Grant Cardone (Including the Mistake That Kills Repeat Business)
Grant Cardone tells Playmakers Podcast host Andrew Flachner exactly what real estate agents are getting wrong about sales, follow-up, and financial literacy.
8 Conversation Habits Costing Real Estate Agents Deals Right Now
Tom Toole breaks down eight communication habits real estate agents should drop immediately to have better conversations and sell more houses.
Realtracs Keeps Zillow’s Feed Alive Past June 8 as Licensing Talks Continue
Realtracs has extended Zillow’s listing feed past the June 8 deadline as licensing negotiations continue across four major portals.
Which States Are Banning Private Listings in 2026?
Realtor.com reports Connecticut and New York are moving to ban private listings, with fines up to $5,000 and an October 1 effective date in CT.
76% of Buyers Would Ignore Major Red Flags to Buy a Home
Clever Real Estate surveyed 1,000 future buyers and found 76% would overlook red flags in a home. Here’s what agents need to know.
4 Things to Do While Bored at Your Open House: June 7th
The Broke Agent rounds up 4 things real estate agents should do today to sharpen their business, marketing, and social media game.
This Realtor Tried the Speed Home Tour Trend After 40 And the Results Are Painfully Relatable
Shane Burgman’s viral reel spoofing the speed home tour trend is the funniest thing real estate agents over 40 will watch today.
The 11 Unwritten Rules of Social Media
The Broke Agent breaks down 11 unwritten social media rules real estate agents need to know before their next post.
The Homebuying Break-Even Point Just Hit a 3-Year Low
Zillow’s new Rent vs. Buy analysis shows the national breakeven point has dropped to six years, down from a peak of 8.4 years in 2023.
ChatGPT Ads for Real Estate Agents: What They Cost and How to Get Started in 2026
OpenAI’s self-serve Ads Manager is live with no minimum spend. Here’s what real estate agents need to know before their competitors catch on.
Compass Under Antitrust Scrutiny as New York AG Opens Formal Inquiry
The New York AG has opened an antitrust investigation into Compass International Holdings after its $1.6 billion acquisition of Anywhere Real Estate.
New Survey Says 62% of Agents Expect More Transactions over the Next 12 Months
Zillow’s Q1 2026 Agent Sentiment Survey shows agent optimism rebounding sharply, with 51% expecting more transactions in the next 30 days.
List Prices Just Dropped at the Fastest Annual Pace Since 2017
Realtor.com’s May 2026 data shows list prices fell at a record pace while pending sales rose for the sixth straight month. Here are the scripts agents can use right now.
82% of Agents Get Zero Leads From Paid Channels, According to a New Survey
The 2026 State of Real Estate Marketing Report surveyed 462 working agents and found 82% generate zero leads from paid digital channels. Here’s what the data says actually works.
The 5 Bottlenecks Killing Agent Pipelines Right Now (And How to Fix Them)
Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.
How Berkshire Hathaway’s $8.5 Billion Homebuilder Acquisition Changes Your Buyer Conversations
Berkshire Hathaway is acquiring Taylor Morrison for $8.5 billion, becoming America’s 4th largest homebuilder. Here’s what the deal means for agents, new construction, and the “is the market crashing?” conversation.
How to Use ChatGPT to Turn Local News Into Shareable Real Estate Content
Krys Benyamein shares how his team uses ChatGPT and local news stories to create simple, shareable graphics that consistently outperform traditional real estate content.
5 Things to Do While Bored at Your Open House | May 31st
Bored at your open house? Here are 5 things to do: fix your IG bio & a nominee for listing video of the year.
This Sandlot-Inspired Listing Video Hit 80K Views. Here’s the 5-Step Formula Behind It
Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
How to Create the Perfect Instagram Bio
The Broke Agent walks real estate agents through every element of a perfect Instagram bio, from your handle and display name to your CTA
Anthropic Just Launched 15 AI Workflows for Small Businesses. Here’s What Agents Should Steal
Anthropic launched Claude for Small Business with 15 ready-to-run AI workflows. Here’s what real estate agents can use.
4 Steps to Turn Your Existing Database Into a Listing Pipeline
Byron Lazine breaks down the four-step sequence that turns a dormant database into your best source of ready sellers, without a single cold pitch.
How We Generated $3.2 Million in Listing Opportunities With One Tactic
Tom Toole breaks down the simple video CMA strategy that recently generated $3.2 million in listing opportunities for his team.
Middle-Income Households Can Afford Just 23% of Listings Today
A new NAR and Realtor.com report finds middle-income households can access only 23% of listings nationwide, and the U.S. needs 311,000 more homes priced under $261,000 to close the gap.
How to Handle “Your Competitor Is Cheaper” (Without Losing the Deal)
Shelby Sapp’s one-line response to “your competitor is cheaper” turns the objection into a reason to stay with you.
This One Editing Trick Can Instantly Improve Video Retention
If your interview clips aren’t holding attention, the fix isn’t better gear, it’s where you start the video. Krys Benyamein shares the one edit that changes everything.
Judge Orders MRED to Restore Zillow’s Chicago Listing Feed
A federal judge ordered MRED to restore Zillow’s access to Chicagoland listings Friday, ending a two-day blackout tied to a Compass private listing dispute.
What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You
Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.
The Easiest Way to Grow Your Email List is Hiding in Your Phone
Chris Smith shares a simple texting strategy that turns your existing phone contacts into warm email list subscribers, one personal message at a time.
The Median Down Payment Dropped 19% in One Year
Realtor.com’s Q1 2026 down payment report shows the median down payment just hit a 4-year low. Here’s what agents need to know.
MRED Just Cut Off Its Entire Listing Feed to Zillow
Midwest real estate data provider MRED has cut off Zillow’s access to roughly 43,000 listings across Illinois and surrounding states, escalating a legal fight with Compass over private listing practices.
Google Just Brought Real Estate Listings Back to Search Results
Mike DelPrete breaks down Google’s return to real estate listings, powered by HouseCanary and eXp Realty, and early evidence listing distribution power is shifting back to agents and brokers.
The Two Questions Every New Agent Has to Answer
Byron Lazine shares the two things every new real estate agent needs to nail before worrying about tactics: commitment and a pitch that actually means something.
2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)
Tom Toole breaks down the three real estate business strategies agents are using in 2026 and which ones are actually winning in today’s market.
91% of Agents Are Invisible in AI Search. Here’s How to Fix That.
Two-thirds of homebuyers (67%) now use AI tools to research agents, up from 17% just 18 months ago. Here’s the framework for showing up when they search.
1 in 4 Say Homeownership Is Hurting Their Quality of Life
Hippo surveyed 1,000+ homeowners and found that 1 in 4 say owning a home is hurting their quality of life. Here’s how agents can help.
Sellers in Dual-Agency Transactions Lost $1.49B over 3 Years, Zillow Finds
Zillow analyzed 15 million transactions and found dual agency and off-MLS listings cost home sellers a combined $2.85 billion over three years.
5 Things To Do While Bored at Your Open House: May 17th
Bored at your open house? Here are 5 things to do, a recap of this week in real estate and an easy way to showcase your personality on social.
An Easy Way to Showcase Your Personality on Social Media
Ashley McPoland’s “Clocked In vs Clocked Out” post shows real estate agents how to showcase personality on Instagram without selling.
The Hardest Content Decision I’ve Made in 4 Years… And What It Taught Me
The Broke Agent explains why he ended his 200-episode Walk Thru Podcast after 4 years and what he’s building next for real estate marketing content.
Bright MLS Is Now Compass’s Biggest MLS Partner
Bright MLS announced a landmark partnership with Compass International Holdings, expanding nationwide listing data access for 100,000+ subscribers.
New Homes Save Buyers $25K Over 10 Years. Here’s Where the Savings Are Biggest.
Realtor.com finds new construction buyers save an average of $25,335 over 10 years compared to buying a 20-year-old home, before builder incentives.
Zillow Exec Sparks Heated Debate on LinkedIn Over Compass Lawsuit
Zillow’s Errol Samuelson explains the MRED-Compass lawsuit on LinkedIn, and over 200 commenters are pushing back hard on the company’s framing.
The #1 Mistake Agents Make with Geographic Farming
Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.
How to Get ChatGPT to Endorse You as a Realtor in Under 30 Seconds
Chris Smith shares a free ChatGPT URL trick that shows agents exactly how AI describes their real estate reputation in under 30 seconds.
The Weekly Email System That Increased Our Open Rates by 13%
Byron Lazine’s three-email weekly framework for turning a 55,000-person database into a business development asset agents can actually negotiate with.
6 Things Real Estate Agents Need to Know about Homebuyers and AI in 2026
Cotality’s 2026 AI in Housing report reveals that 75% of homebuyers assume AI shapes their search, but trust in AI tools has dropped sharply.
eXp Posts $1B Quarter as NextHome Launches Two Franchise Offices in California
BAM covers eXp World Holdings’ Q1 2026 results and NextHome’s first major operator sign-on since the acquisition closed.
The 10-Minute AI Workflow That Turns Old Listing Photos Into New Content
Krys Benyamein shares a 10-minute AI workflow using Higgsfield and ChatGPT to turn existing listing photos into cinematic sunset videos without a new shoot.
Zillow Sues MRED and Compass in Battle Over Private Listings
Zillow filed a federal antitrust lawsuit alleging MRED and Compass conspired to cut off listing data access and force Zillow to promote private listings nationwide.
Cotality Launches Brokerage Listing Exchange With Keller Williams and HomeServices On Board
Cotality launches Broker Listing Exchange (BLX), a listing management platform giving brokerages centralized control over listing data and distribution.
Home Prices Rose in 71% of Markets in Q1 2026, Data Shows
NAR’s Q1 2026 home price report shows prices rose in 71% of metro areas, with affordability improving for both repeat and first-time buyers.
The 4-Point Daily Focus Plan for Distracted Real Estate Agents
Tom Toole shares a four-point plan to help real estate agents stay focused on income-producing activities when industry news threatens to derail their day.
43% of Homeowners Are Equity Rich. Here’s the Conversation That Unlocks Them.
New data shows 43% of mortgaged homes are equity rich, and 48% of owners aren’t planning to move. Here’s the script that changes their mind.
ChatGPT vs. Claude vs. Gemini: Which AI Is Best for Real Estate Agents in 2026?
iOS 27 will let you choose between ChatGPT, Claude, and Gemini on your iPhone. Here’s which AI tool is best for real estate agents.
Why the Dumbest-Sounding Trend on Instagram Is Actually Smart Marketing
Tennessee agent Marie Lee and lender Theoni Rapo are using caveman-speak on Instagram to simplify the 2026 market. Here’s what agents can learn from both.
Realtor.com Posts 6th Straight Quarter of Revenue Growth
Six straight quarters of growth in a sluggish market. Here’s how Realtor.com did it, plus a checklist for agents ready to do the same.
What Today’s Youngest Homebuyers Want From Agents
National Association of REALTORS® 2026 Generational Trends Report shows Gen Z is just 4% of buyers but already reshaping how homes are bought.
eXp Acquires NextHome and Begins Trading as AGNT
eXp World Holdings CEO Leo Pareja announces the acquisition of NextHome and a new ticker symbol, AGNT, offering agents and franchise owners a multi-model platform.
The Real Reason Homeowners Call One Agent Over Everyone Else
Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.
The Easiest Way to Stay Consistent With Hyperlocal Content
Don’t have time for hyperlocal videos? Alyssa Curnutt shares the simple carousel strategy that helps you create engaging, save-worthy local posts.
3 Conversations Costing You Real Estate Deals
Byron Lazine breaks down three real-world scenarios where agents lose control and shares the exact scripts to handle sellers and buyers effectively.
Data Shows that 55% Of Sellers and 42% of Buyers are Boomers
NAR’s 2026 report shows Boomers are 55% of sellers and 42% of buyers, a reminder of how much this group is shaping real estate opportunity.
40% of Homeowners Got Down Payment Help in 2026. Here’s What That Means for Your Buyers
40% of homeowners received down payment help in 2026, with 78% of Gen Z relying on assistance. Here’s what the LendingTree data means for your buyer conversations and your business.
HUD Says NAR’s ‘Misguided Advice’ on Crime and School Data Leaves Homebuyers in the Dark
HUD says agents can share crime and school data, but NAR warns how you say it still matters. Here’s what real estate agents need to know to stay compliant.
10 Plays from Mr. Beast that Every Creator Should Steal
Zoodealio CEO Kala Laos posted an Instagram carousel sharing 10 plays from MrBeast that every Instagram creator should steal. And it’s gold for real estate agents.
9 out of 10 Consumers Still Use Real Estate Agents
National Association of REALTORS® data shows 88% of buyers and 91% of sellers use real estate agents, but clients expect fast, clear proof of value.
3 Listing Content Formats I’m Using Right Now (And One You Can Take)
Krys Benyamein breaks down three real estate listing formats that increase visibility by repurposing content and improving distribution
5 Things to Do While Bored at Your Open House | May 3rd
Here are 5 things to do that will improve your marketing, business, and overall life.
The Most Viral Real Estate Post of 2026
Bryan Clapper’s viral real estate post (28K likes, 46K shares) shows how humor, timing, and placement can turn simple ads into massive engagement.
May 2026 Content Ideas for Agents
The Broke Agent’s May 2026 content ideas for agents includes hyperlocal ideas, holiday hooks and simple social media strategies to stay relevant, get engagement, and win attention all month long.
10 Fastest and Slowest Housing Markets in the U.S. Right Now
Zillow finds 18.5% of homes sell within 7 days, with top markets hitting 5–6 days to pending while the slowest stretch past 50 days.
The #1 Way to Boost Engagement on Every Platform
Buffer’s 52M post study across social media platforms shows replying boosts engagement up to 42%.
FOMC Holds Rates Steady as Dissent Grows and Inflation Risks Rise
BAM breaks down the April FOMC meeting: steady rates, rising dissent, and what Chair Powell’s final press conference signals for inflation and housing.
80% of Home Sellers Hire the First Agent They Call. Are You That Agent?
NAR’s 2026 Generational Trends report reveals 80% of sellers hire the first agent they contact, and what actually drives that decision.
How to Train AI to Sound Like You in 10 Minutes
The Broke Agent breaks down a simple 3-step method to train AI to sound like you in his new “AI For Dummies” Instagram series.
The One Thing Leila Hormozi Says You Must Do Before You Get Balance
Leila Hormozi breaks down why real estate agents must trade 5–7 years of imbalance for long-term leverage, freedom, and business growth.
How to Handle Compensation Rebate Requests Mid-Deal
Byron Lazine explains how real estate agents can handle commission rebate requests mid-deal without discounting their value or losing control.
The Biggest Mistake Agents Make When Clients Get Cold Feet
Tom Toole breaks down the two types of cold feet objections agents face and the exact scripts to guide clients through them without being pushy.
NAR Revises 2026 Forecast as Rising Rates & Inflation Slow Recovery
NAR’s Dr. Lawrence Yun cuts his 2026 housing forecast, slashing projected existing-home sales growth from 14% to 4% as rising rates and inflation hit demand.
The Only 3 AI Tools Real Estate Agents Need for Content Creation Right Now
Chris Smith breaks down the 3 AI tools real estate agents should use to create better content faster and win more listings in 2026.
Real CEO Tamir Poleg on the REMAX Acquisition: “This is the perfect match.”
Real Brokerage CEO Tamir Poleg joins Byron Lazine on Hot Sheet to break down the RE/MAX acquisition and what it means for agents in both brokerages.
The #1 Reason Buyers Hire Real Estate Agents in 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
Real Brokerage to Acquire REMAX
Real Brokerage plans to acquire RE/MAX in an $880M deal, combining AI-powered technology with a global franchise network.
6 Things You Can Do While Bored at Your Open House | April 26th
Here are 6 things to do today, including a new way to post listings on IG that the algorithm loves.
Steal This Instagram Trend to Get More Eyes on Your Listings
Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
Steal These 2 Low-Effort B-Roll Ideas That Got 800K+ Views
Stop overproducing your content. These 2 videos prove It. One got 350K views. The other got 500K. Both took about five seconds to make.
3 Content Lessons Every Agent Needs Right Now
The Broke Agent breaks down Selene Hanna’s BAM Fest presentation on why educational real estate content often fails on Instagram and how agents can fix it.
Leila Hormozi on the Mistake Agents Make With Unpredictable Income
Leila Hormozi explains why episodic income isn’t the real problem for agents and how fear-driven decisions keep them stuck.
NAR Released the First Quarterly Update on Its Strategic Plan for 2026
National Association of REALTORS® shares its Q1 2026 Strategic Plan update, highlighting progress, key wins, and what agents should watch next.
What the Latest Data Reveals About the Home Seller Mindset
The National Association of Realtors reports sellers lived in their homes 11 years, with 51% cutting price 4+ times and 27% offering incentives to close deals.
AI is Destroying Your Instagram Growth
AI might be hurting your Instagram growth. Tessabella Jelten shares how real estate agents can use AI the right way to create authentic, engaging content that converts.
Are Compass Leaders Warning Agents Against Private Exclusives?
Last week’s KBP discussed insider claims about Compass private exclusives and the Zillow ban. Judging by the comments, the conversation hit a nerve.
5 Skills That Turn More Appointments Into Closings
Tom Toole shares five appointment skills and a proven practice framework to help agents convert more meetings into deals during peak selling season.
Miami Realtors + RWorld Merge Into 93K-Member Realtor Association
Miami REALTORS® and RWorld announce a merger creating a 93,000-member association, the largest local Realtor group in the world.
Top 20 Markets Where Buyers Have the Most Negotiating Power
Buyers are gaining leverage in today’s housing market, with sellers outnumbering buyers by over 43%. See which markets favor buyers most and where sellers still hold the advantage.
74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent
NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.
The Most Anticipated Moment at BAM Fest Is Still a Secret
Sharran Srivatsaa headlines BAM Fest with a mystery guest fireside chat you won’t want to miss. Don’t miss the conversation everyone will be talking about.
2 AI Tools to Make Listing Content Stand Out and Get More Attention
Krys Benyamein breaks down how he uses AI tools to create attention-grabbing listing content and accurate, high-converting property presentations.
5 Things to Do While Bored at Your Open House | April 19th
Bored at your open house? The Broke Agent shares a few things to do right now so you can feel more productive.
Why This NSFW Real Estate Carousel Is Getting So Much Attention
BAM breaks down Brad Scott’s viral “unprofessional” real estate Instagram carousel, including how it racked up over 14K likes and what agents can learn from it.
When You Know It’s Time to Switch Up Your Content
The Broke Agent explains why chasing the algorithm kills creativity and why authentic experience-driven content is what stands out now.
Renting Is Cheaper Than Buying in Every Major U.S. Market
Realtor.com finds renting is cheaper than buying in all 50 metros, with $920 average monthly savings and a shrinking gap shaping buyer timing.
83% of Sellers Expect Asking Price (or More) This Spring
Realtor.com® data shows 83% of sellers expect at least asking price as rising concessions and regional splits reshape the 2026 spring housing market.
5 Lead Sources Every Agent Needs to Build a Predictable Pipeline
Luke Acree breaks down five essential real estate lead sources and how to build a consistent, scalable system for long-term business growth.
The Simple Script That Keeps Sellers From Missing Peak Listing Season
Byron Lazine shares the “List Now” script agents use to turn hesitant sellers into signed listings and avoid missing peak market timing windows.
First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record
NAR’s 2026 report finds first-time buyers now make up just 21% of purchases, the lowest share on record.
$4,427 Average Property Tax Bill Is Raising the Cost of Homeownership
ATTOM’s 2025 Property Tax Analysis shows homeowners paying more as tax bills rise to $4,427 and rates hit 0.9%, the highest since 2020.
U.S. Housing Shortage at 10 Million, According to White House Report
A new White House report finds the U.S. is short 10M homes after 15+ years of underbuilding, driving higher prices and limiting access to ownership.
Agents Are Opening Up About the Exact Moment They Walk Away From a Deal
The Broke Agent sparked a wave of real talk from agents sharing why they’ve fired clients, from unrealistic pricing to zero-commission schemes.
The New Playbook for Educational Content in Real Estate
Stop posting “helpful” content no one reads. Learn how Selene Hanna turns real-life advice into content that builds trust and brings in clients.
Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now
Tom Toole breaks down how agents can win in Q2 with 4 key scripts, 3 motivation questions, and a simple daily formula to drive more conversations and appointments.
68% of Homeowners Are Renovating for Functionality, Not Profit
Block Renovation’s 2026 report shows 68% of homeowners renovate for function, 20% live multigenerationally, and AI use jumped to 25% from 9% last year.
The Real Estate Agent Playing at The Masters (And the Branding Lesson Most Agents Miss)
Brandon Holtz, a real estate agent playing in the Masters, shows how a golf-first Instagram builds a brand people actually follow.
The Top 10 U.S. Brokerages Control $974.8B in Sales Volume
T3 Sixty’s Mega 1000 shows the top 10 brokerages drove $974.8B in 2025 sales, with Compass at $262B and the top two firms controlling 47% of volume.
Can Private Listings Really Boost Inventory by 6-12%? Zillow Says Not Likely
Zillow economist Mischa Fisher challenges Redfin’s 6%–12% inventory claim, arguing it’s driven by assumptions, not observed data, and lacks statistical validation.
60% of Nation’s Largest Housing Markets Are Now Balanced or Buyer-Friendly
Realtor.com’s Market Clock shows just 26% of top markets remain seller’s markets, while 46% are balanced and 16% are buyer-friendly as conditions split by metro.
1 in 3 Homeowners Say Nothing Will Entice Them to Give Up Their Low Rates
Best Interest Financial and Clever Real Estate survey shows 35% of sub-6% homeowners won’t sell, 47% can’t afford today’s rates, and inventory remains stuck.
BAM Fest 2026: How Agents Are Using AI and Content to Close More Deals
BAM Fest 2026 is two weeks away. Here’s what to expect, including three standout speakers and a global mystery guest. Sign up now so you don’t miss a thing.
What a 3-Step Content Audit Revealed About What’s Working Right Now
Vanessa Mouton took BAM’s advice and reviewed 90 days of Instagram content. What worked vs what didn’t surprised her.
The 4 Data Points Agents Are Using to Book More Appointments Right Now
Tom Toole shares 4 data-backed scripts agents can use right now to spark conversations, including 25.6% over-ask sales and 9% inventory growth.
Steal This Script: What to Say When a Buyer Wants to Back Out
Byron Lazine shares a proven framework to handle buyer cold feet, break down objections, and use the A/B close to help buyers decide the best next step without pressure.
Gary Vee Says Spend 50% of Your Time on Content. Agents Are Pushing Back.
Gary Vee says agents should spend 50% of their time on content while Brian Buffini pushes back. Here’s how Jared James breaks it down for agents.
Over 20M Single Women are Homeowners, Outpacing Single Men Across the U.S.
National Association of REALTORS® data shows single women own 20M+ homes, outpacing 14M men and gaining ground across U.S. housing markets.
The 60-Second Q&A Reel That Makes Clients Trust You Faster
Zarina Marquez (@misstucson) uses a rapid-fire Q&A reel to build trust fast, showing how agents can turn simple content into client connection.
How to Run a Quarterly Content Audit in 3 Steps
Learn how to run a quarterly content audit that improves your results. The Broke Agent shares what to double down on, what to cut, and how to turn your best content into a repeatable system.
10 Markets Where First-Time Buyers Are Winning Right Now
Zillow finds nearly 68% of listings are affordable in top markets, with Jacksonville leading 2026’s best cities for first-time home buyers.
4 Ways to Build Your Real Estate Pipeline this Spring
Yesterday’s BAM Masterclass broke down four lead generation paths, two paid vs two sweat equity, and how agents should choose based on runway, skill, and Q2 goals.
92% of Agents Plan to Stay as Sales Hit 40-Year Lows
Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.
April 2026 Content Ideas for Agents
The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.
Shilo’s New Signals Feature Uses AI to Generate Personalized Coaching Insights
Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.
The 4-1-1 Open House Formula That Helps Agents Win More Listings
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Sellers Are Asking These 5 Questions. Can You Answer Them?
Tom Toole breaks down the five numbers every agent must know to win competitive listing appointments and build instant seller trust.
How to Build a Hyperlocal Buyer Guide in Minutes with AI
Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.
What Happens When Consumers Ask ChatGPT for a Real Estate Agent
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Realtor.com Launches AI Home Search App Inside ChatGPT
More folks looking to buy a home are opening AI tools first, asking basic questions about budget, neighborhoods, and whether they should even be buying right now. Realtor.com’s latest announcement
“Housefishing” Is Here: How AI Staging Is Misleading Buyers and Triggering New Laws
Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.
The 5-Week Marketing Schedule We Share at Every Listing Appointment
Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.
How Agents Can Turn a National Stat Into Local Content That Converts
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.
The Social Media Growth Strategy 90% of Agents Ignore: Do This Daily
Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.
Zillow at 20: The Strategy That Built a Real Estate Giant
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
BAM Masterclass: Build Your Agent Earnings Engine in 90 Days
In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
Fannie Mae to Accept Crypto-Backed Mortgages. Here’s What That Means for Buyers
Fannie Mae will now accept crypto-backed mortgages, letting buyers use bitcoin as collateral for a down payment through a second loan.
How to Turn Every Open House Into More Listings
Byron Lazine shares a neighbor-first open house system, including scripts and follow-up, to turn nearby homeowners into future listings.
The Most Underrated Branding Move in Real Estate Happens After Closing Day
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
Zillow Preview Adds 24 Brokerages in First Week After Launch
Zillow announced 24 brokerages have joined Zillow Preview within a week, signaling early traction for its push toward public pre-market listings.
10 Instagram Mistakes Agents Keep Making
Tessabella Jelten calls out 10 Instagram mistakes agents keep making, from low posting volume to weak hooks, and how to fix what’s holding your growth back.
A Record 46.3% Seller Gap Is Giving Buyers More Power to Walk Away
A growing gap between sellers and buyers is giving buyers more leverage, slowing price growth, and driving more canceled home deals.
How ChatGPT Is Sabotaging Real Estate Deals (According to Agents)
The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
The Instagram Bio Audit Every Real Estate Agent Should Run
Download the free Instagram Bio Audit to learn how to turn profile visits into real conversations with a clear, high-converting bio framework for agents.
Teens are using AI to Destroy Teachers’ Reputations. Are Agents Next?
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
What Is “The Death of the Average Agent” in Real Estate?
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Zillow COO Addresses the Biggest Questions Around Zillow Preview
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
How to Handle the Private Exclusive Conversation at the Listing Appointment
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Stop Shooting More Listing Content. Do This Instead.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Did ChatGPT Just Blow Up Ryan Serhant’s $50M Deal?
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
How to Spin March Madness Into Real Estate Content
March Madness isn’t just for basketball fans; it’s a goldmine for content. The Broke Agent shares how real estate agents can turn the tournament into hyperlocal and personal posts that drive connection.
The 3 Hyperlocal Content Styles That Turn Local Attention Into Real Estate Clients
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
The #1 Open House Question That’s Killing Your Deals (and What to Say Instead)
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
The Best Week to List a Home in 2026
Realtor.com and Zillow disagree on the best week to list in 2026, April vs May, with data showing up to $53,800 difference depending on timing.
Compass Dismisses Lawsuit Against Zillow After Policy Update
Compass has dismissed its lawsuit against Zillow after the portal updated its listing policy.
Ryan Serhant Predicts Only Two Major Brokerages Will Exist by 2030
Ryan Serhant predicts only two major brokerages will survive by 2030 as agents push back and debate what it means for the future of real estate.
5 Simple Ways to Turn Instagram Engagement Into Real Conversations
Krys Benyamein shares 5 simple Instagram strategies real estate agents can use to turn followers, story views, and comments into real conversations and clients.
The 3 Communication Gaps Hurting Real Estate Agents Right Now
Tom Toole breaks down 19,000 real estate calls, revealing 3 common call and voicemail mistakes that hurt conversion and how agents can fix them.
What This ChatGPT Home Sale Means for Real Estate Agents
A Florida homeowner used ChatGPT to sell his home. Here’s what agents can learn about using AI to better serve their clients.
Zillow Launches “Zillow Preview” to Expand Visibility of Pre-Market Listings
Zillow launches Zillow Preview to bring pre-market listings into public view, positioning itself against private network strategies like Compass’ partnership with Redfin and reshaping how homes are marketed before hitting the MLS.
How to Train AI Search to Recommend Your Real Estate Business
Phil Stringer shares his 5-step Answer Engine Optimization strategy, showing agents how to increase the odds AI tools recommend their business.
61% of Agents Expect More Home Sales in 2026
Zillow’s Agent Sentiment Survey shows buyers gaining negotiating power, 61% of agents expecting more sales in 2026, and home prices holding relatively steady.
BAM Webinar: How to Become the Go-To Local Account (Without Overthinking Content)
BAM’s upcoming webinar reveals three hyperlocal Instagram post types top agents use to turn followers into clients, including one strategy that generated 35+ deals.
Forget “Just Closed.” This Realtor Turned Key Day Into 1M Views.
Megan Kirkham’s key day reel shows how going all out for buyers can create unforgettable moments, powerful social content, and a brand that stands out.
Sharran Srivatsaa Named CEO of Acquisition.com. Here’s His “House of Brands” Vision.
Sharran Srivatsaa has been named CEO of Acquisition.com as Leila Hormozi moves to chairwoman. Here’s the strategy behind the firm’s house of brands and what agents can learn from it.
2 Simple Videos, 600K Views, and Why I Almost Didn’t Post One
Two simple videos filmed in a car pulled over 600K views. The Broke Agent breaks down why they worked and the content lesson for real estate agents.
The Most Common Red Flag Phrases Real Estate Agents Hear From Clients
BAM Facebook community agents reveal the client phrases that often signal trouble ahead, from commission pushback to unrealistic price expectations.
Most Agents Lose Deals in the Follow-Up. These 25 Messages Fix That.
Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.
Accidental Landlords Rise to 3-Year High
Zillow reports 2.3% of rental listings were recently for sale, near a record high, as more ‘accidental landlords’ turn unsold homes into rentals instead of cutting price.
The $119K Wealth Gap Between Early and Late Homebuyers
Realtor.com’s Generational Wealth Report finds buying a home before age 30 is linked to about $119,000 more net worth by age 50.
The Script That Stops Homebuyers From Quitting the Market
Byron Lazine shares a framework agents can use when buyers say “there’s nothing on the market,” including the unsell strategy, data reframing, and the A/B close.
Investors Delivered 216.9% More Starter Homes Than Builders Last Year
New Western reports investors delivered 216.9% more starter homes than builders in 2025, reshaping entry-level housing supply through renovation.
The Secret to Creating Real Estate Content 4x Faster
Chris Smith explains the simple voice-first workflow Realtors can use to create blogs, emails, and social media posts up to four times faster, turning voice notes into publish-ready content in minutes.
Real Brokerage Appoints Jason Cassity as Chief Growth Officer
Real Brokerage appoints Jason Cassity as Chief Growth Officer, bringing the top-producing agent and Walk Thru co-host into executive leadership to drive agent growth
How AI Is Changing the Way Real Estate Teams Scale
Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.
What a Dead Body & A Viral Post Taught Me About Real Estate Marketing
Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.
Housing Market
Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 26, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 26, 2025
Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
Lifestyle
Not Ready to Make Calls? Start With These 4 Steps
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Where Home Prices Are Rising (and Falling) the Most in 2026
FHFA data shows home prices rose in 47 states and D.C. in Q2 2026. Here’s the play for agents, with full state and metro rankings to share with clients.
The Listing Appointment Habit That Turns Sellers Off
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
3 Storytelling Content Ideas that Win More Listings
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Last-Minute Labor Day Content Ideas
The Broke Agent shares seven last-minute Labor Day content ideas real estate agents can post before the holiday weekend ends.
A 3-Step Gut Check to Accelerate the Rest of 2026
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
Alyssa Curnutt Is Officially Joining BAM as a BAM Creator
The Broke Agent announces hyperlocal content creator Alyssa Curnutt is joining BAM to teach agents her Instagram and email strategy.
New Leaders at REMAX and Redfin, Plus Two Major Lawsuit Settlements
This week brings real estate leadership shifts at REMAX and Redfin, plus lawsuit settlements from Compass and Gibson. Here’s what agents need to know.
FBI Negotiator Shares 3 Real Estate Scripts for Today’s Most Common Objections
Former FBI negotiator Chris Voss shares real estate scripts for handling commission objections, hesitant buyers and prospects who ghost.
Why “These Homes Aren’t Selling” Is Working on Real Estate YouTube
Bobby Kawecki breaks down why “These Homes Aren’t Selling” YouTube videos are outperforming real estate channels by 3x or more.
Steal These 45 Hooks for Your Next Hyperlocal Video
Get 45 hyperlocal video hooks from Alyssa Curnutt to create more engaging real estate content for your local audience.
September 2026 Content Ideas for Real Estate Agents
September gives real estate agents endless content opportunities. From Labor Day and football to fall, coffee The Broke Agent shares what to post in September 2026.
The TikTok Rental Scam Using Your Clients’ Listings as Bait
A TikTok scam is cloning real listings and reposting them as fake rentals, conning renters and exposing homeowners to fraud. Here’s how it works and what to watch for.
Bitcoin Can Now Fund a Down Payment (Without Being Sold)
Better Mortgage and Coinbase built a mortgage that lets buyers pledge Bitcoin toward a down payment without selling it.
Instagram’s New Features Give Real Estate Agents Faster Ways to Create Video Content
Instagram’s First Draft and Extend features offers real estate agents a way to create video content faster.
26 Reactivation Texts for Leads You Haven’t Called Since Spring
Here are 26 reactivation text message scripts agents can send to reconnect with leads who’ve gone quiet since spring.
New Home Median Prices are Now $40K Cheaper Than Existing Home Prices
New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.
The YouTube Thumbnail Format Real Estate Agents Should Steal This Week
Bobby Kawecki breaks down the stoplight map YouTube thumbnail trend that helped real estate agents in 19 markets beat their own view averages by 2.3x.
AI Doesn’t Care Who Sells the Most Homes: 91.5% of Established Agents Don’t Show Up in AI Search
A new study finds that 91.5% of established real estate agents never get cited by AI platforms like ChatGPT and Gemini.
5 AI Hacks Every Real Estate Agent Should Be Using Right Now
Tom Toole breaks down five practical ways real estate agents can use AI to work smarter, from inspection reports to client emails.
Real Closes REMAX Acquisition and Unveils New Leadership Team
Real’s acquisition of REMAX closed Monday, August 24. Here’s who holds the top jobs, who’s leaving, and what agents need to know.
The 4 Ways Agents Generate Business (and What Each One Costs)
Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.
What Changes When You Scale a Real Estate Team From 10 to 100+ Agents
Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.
Housing Market Realities Agents Should Be Talking About Right Now
Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.
The Real Estate Post that Sparked a Hustle Culture Debate
Jen Dillard’s Instagram reel asks real estate agents if hustle culture has gone too far, and agents are answering in droves.
Zillow’s Data Play Makes Local Relationships More Important Than Ever
Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.
5 Conversation Starters Agents Can Use Before Labor Day
Tom Toole and Lisa Chinatti share five conversation starters agents can use to reconnect with buyers and sellers before Labor Day.
The 3-Pillar Instagram Framework for Real Estate Agents
Jimmy Conover breaks down the three-pillar Instagram framework real estate agents can use to turn posts into real leads.
The AI System Behind a 46.5K-Follower Hyperlocal Account
Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Four Steps to Staying Accountable in Your Real Estate Business
Tom Toole shares the four-part accountability framework agents can use to set specific goals and build momentum before 2027.
85% of ChatGPT Topics Are Still Up for Grabs. Here’s What It Takes to Own One
Semrush’s study of 50,000 brands in ChatGPT shows how real estate agents can build topic authority and get found first.
How to Win More Listings by Running FSBO Open Houses
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Buying a Starter Home Costs 50.6% More Than Renting Nationwide
Renting still costs less than buying in all 50 largest U.S. metros. See how the gap is narrowing and what it means for your next move.
5 AEO Fixes You Can Make Before Your Next Listing Appointment
Here are five fast AEO fixes agents can finish before their next listing appointment.
The Hyperlocal ‘Kid Edition’ Trend Every Real Estate Agent Should Steal
Shay Noonan’s Scottsdale Kid Edition reel earned 500+ likes by letting her daughter Harlow rank the city’s best spots, a model any agent can copy.
5 Things That Grew the BAM Instagram to 100K Followers
The Broke Agent breaks down the exact five-part strategy that took BAM’s Instagram from zero to 100K followers.
Nearly 80% of Major Metros Are Now Buyer’s Markets
Redfin data shows homebuyer demand at a record low in July, giving buyers leverage in nearly 80% of major U.S. housing markets.
The DM Script That Turns New Followers Into Real Estate Leads
Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.
Two Reports, One Clear Trend: Home Sales Slowed in July
Home sales data from NAR and Redfin shows a housing market that cooled in July, with sales dropping to the lowest point in nearly two years.
15 Hyperlocal Questions Real Estate Agents Can Post to Get More Comments
Steal these 15 hyperlocal questions real estate agents can post on Instagram, Facebook, etc., this week to get more comments.
Introducing the Porch Swing Podcast
Porch Swing Podcast launches with Tom Ferry sharing lessons on mindset, ambition, and where AI is taking real estate agents.
The 3-Phase Appointment System That Keeps Clients From Ghosting
Tom Toole shares his proven three-step process for turning first real estate appointments into signed second meetings and clients.
Is There a Housing Shortage in the U.S. Right Now? Ivy Zelman Says No
Ivy Zelman says there is no U.S. housing shortage and the market has settled into balance. Byron Lazine unpacks her CNBC interview on the Hot Sheet.
AI Search Now Rewards LinkedIn And YouTube More Than Your Website
HubSpot’s State of AEO report finds LinkedIn and YouTube outcite agent websites in AI search answers.
Buyers Deserve a Tiered Service Menu Too. Here’s How to Build One
Byron Lazine breaks down how to build a three-tier compensation menu for buyers, from VIP showings to handling seller counter-offers.
How Real Estate Agents Can Automate Daily MLS Searches With Claude
Dave Hutch explains how real estate agents can connect the Claude Chrome extension to their MLS and automate a daily property search.
Top 10 Hottest ZIP Codes of 2026
Realtor.com’s 2026 Hottest ZIP Codes report names Peabody, MA the top market for buyers chasing space and an easy commute this year.
500+ Roads to Real Estate: Agents Reveal the Jobs They Had Before Going All In
The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.
The Instagram DM Mistake That’s Killing Your Click-Through Rate
The Broke Agent shares the ManyChat DM sequence that took his Instagram click-through rate from under 20% back above 70%.
Sen. Warren’s Letter to Compass-MRED Sounds the Alarm on Private Listings
Realtor.com reveals Sen. Elizabeth Warren’s letter accusing Compass and MRED of civil rights and antitrust risk over private listings.
Agents React to Howard Hanna’s Two-Tier “Solution” for Realtors
Howard Hanna’s two-tier Realtor proposal has agents debating what it takes to earn the title, and Byron Lazine and Nicole White break it down on The Real Word.
Leila Hormozi’s Playbook for Staying Premium When Everyone Else is Giving Discounts
Leila Hormozi explains why real estate agents discount out of fear and what to change in your conversations to stay premium while winning more business.
10 Books Every Real Estate Agent Should Read
BAM highlights six book recommendations from real estate broker Dave Hutchinson, plus four more from the Knowledge Brokers Podcast.
Zillow and Realtracs End Their Nashville Listing Standoff With a New Deal
Zillow and Realtracs settled a months-long Nashville listing standoff with a new data licensing agreement covering AI use and reporting.
12 Questions That Uncover Seller Motivation in Under Five Minutes
These 12 questions for listing agents uncover seller motivation in under five minutes.
Home Prices Rose in 80% of Metro Areas in Q2 2026
NAR reports home prices rose in 80% of U.S. metro areas in Q2 2026, pushing the national median to $434,900.
The Top 10 Happiest Cities in America for 2026
WalletHub’s 2026 happiness study ranked all 182 U.S. cities by happiness, showing agents which markets scored highest and why.
Zillow Cuts 500+ Employees Ahead of Its Q2 Earnings Report
Zillow announced it’s cutting just over 500 employees ahead of its Q2 2026 earnings statement release.
The 5 Buyer Questions that Lead to Stronger Offers
Tom Toole breaks down the five questions top agents ask buyers before writing a stronger offer.
Why Agents Are More Loyal to Their Team Than Their Brokerage
Lance Billingsley joins Stay Paid to explain why real estate teams already work like neighborhood groups and why most brokerages still haven’t figured out how to compete.
Two Questions That Show Where Your Income Actually Comes From
Byron Lazine breaks down the four-box grid that separates real money-making work from busywork holding agents back.
BrandEd Episode 1: The Camera That Could Change How Agents Create Content
Brad McCallum tests the Insta360 Luna Ultra in episode one of Branded, breaking down whether (and when) it replaces a full real estate video setup.
August 2026 Content Ideas for Agents
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
The Listing Video Format Everyone’s Tired Of, Roasted to Perfection
Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
How to Build a Team of AI Agents for Your Real Estate Business
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
The Fed Held Rates Steady as Three Dissenters Pushed for a Hike
Fed Chair Kevin Warsh’s divided FOMC left rates steady, and rising Treasury yields hint at what could be next for mortgage rates.
The Housing Market Is Splitting in Two, According to New Zillow Data
Zillow data shows starter home sales fell 5.4% while luxury sales climbed 6.2%, splitting the U.S. housing market in two.
What Buyers Are Really Asking AI About Their Home Search
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
How to Reactivate Your Database in 90 Days
The majority of real estate transactions come from your sphere and past clients. Luke Acree shares how to audit your database and reactivate old contacts in 90 days.
Four Questions Every Buyer’s Agent Should Ask Their Clients
Tom Toole shares the exact showing script and offer questions top agents use to turn more showings into accepted offers.
Real Estate Ranked #1 Long-Term Investment for the 14th Year Running
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
7 Strategies to Boost Engagement on Instagram
The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.
7 AI Tools to Use to Create Outlier Content
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
BAM Podcast Lineup: Five Real Estate Shows Every Agent Should Watch
Never miss what matters in real estate. BAM’s Monday-Friday podcast lineup covers market news, sales, marketing, AI, and industry insights.
The Post Format Racking Up 100+ Comments on Instagram
Nicole Stanbra’s viral prank carousel shows agents how to borrow content formats from outside real estate and make them work for their business.
Google Images Now Works Like Pinterest. Here’s How to Show Up in the Feed.
Google Images just became a Pinterest-style discovery feed, and real estate agents need new photo and SEO tactics to keep showing up in it.
How to Set Up the First AI Agent for Your Real Estate Business, Step-by-Step
Phil Stringer breaks down the exact steps real estate agents need to set up their first AI agent, from picking a plan to teaching it a skill.
Inside NAR’s Second Quarter Strategic Plan Progress Report
NAR’s Q2 2026 Strategic Plan update details legal wins, MLS guidance, and new resources for real estate agents.
This 2-Call System Converts More of Your Old Buyer Leads
Byron Lazine breaks down the two-call system for reactivating old buyer leads without begging them to check an automated search.
Miami Cost of Living Just Passed New York City’s for the First Time Ever
Miami’s cost of living has now surpassed New York’s, with three major cost drivers and a tax system with uneven benefits.
Housing Costs Are the Top Issue for Young Voters Heading Into the 2026 Midterms
Housing costs rank as the top political issue for voters ages 18 to 34 heading into the 2026 midterms, according to CNBC’s Q2 2026 survey.
Your Website Might Be Invisible to AI (Here’s How to Check)
Dave Hutchinson breaks down the 3-point checklist AI uses to recommend real estate agents, using a live website audit as proof.
The Exact Questions to Ask Buyers After Every Showing
Tom Toole shares the feedback questions agents should ask buyers after every showing, and why skipping them costs deals on both sides.
2026 Had the Most Buyer-Friendly Spring Market Since 2018
Realtor.com’s Q2 2026 Market Clock finds 19% of top metros are now outright buyer’s markets, the largest spring share since 2019.
10 Creative AI Marketing Ideas from Chris Smith You Can Steal Today
Chris Smith shares 10 AI marketing ideas real estate agents can copy this week, from Prompt Cowboy to NotebookLM.
Only 35% of Agents Say AI Is Helpful. Here’s Why.
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
How One Team Runs the Business at a 53% Profit Margin
Amy Stockberger runs a 23-agent team at a 53% profit margin by turning vendors and systems into her real growth engine.
The POV Content Strategy That Makes Real Estate Feel More Human
Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.
New Instagram Feature Rewards Signature Series Over Random Reels
Julia Broome breaks down Instagram’s new Series feature and how agents can use it to build a binge-worthy content series.
10 Scripts to Reactivate Old Leads This Summer
Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.
Short Sales Make Up Less than 1% of Home Sales, But Data Shows They are on the Rise
Realtor.com reports short sales rose for a third straight year in 2025 as pricing flipped, now selling 9% above foreclosure value.
How to Turn One Social Post into a Week’s Worth of Content
The Broke Agent proves one good question can generate 200-plus comments and weeks of new social content for real estate agents.
The 5-Phase Buyer System That Closes More Deals
Byron Lazine breaks down a five-phase buyer conversion system with scripts agents can run from the first call to closing.
Fed Chair Kevin Warsh Says Mortgage Relief Starts With Inflation, Not Rate Cuts
New Fed Chair Kevin Warsh answers two questions on mortgage rates and housing during Day 1 of his Semiannual Monetary Policy Report to Congress.
Ryan Serhant’s Follow-Up Formula That Turned 5 Years of Silence Into a $16M Closing
Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.
5 Numbers Every Agent Should Track at Midyear
Tom Toole shares the five numbers real estate agents should track this month to see exactly where their business is breaking down.
How Top Team Leaders Scale Without Building a Mega Team
Three BAM webinar hosts break down why the Rainmaker/Navy SEAL model works, who it’s built for, and why W2 staff is cheaper than commission splits.
Keller Williams To Acquire JMG, One of the Top Teamerages in the Country
Keller Williams has agreed to acquire the Jason Mitchell Group (JMG), adding another major brokerage deal to 2026’s wave of industry consolidation.
CNBC Says These are the Worst States to Live. Here’s What It Missed.
CNBC ranked these states worst for quality of life. Net migration, affordability, and business data show the real opportunity for agents working there.
Realtor.com Economist Unpacks the Midyear Forecast, the Toughest 4-Year Market, and the New Housing Law
Realtor.com chief economist Danielle Hale joins KBP to break down the midyear forecast, the toughest 4-year market, and the new housing law.
This Claude Skill Builds You a 5-Seat Board of Advisors Before You Hit Record
Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.
NAR Issues New Guidance on Office Exclusive and Pre-Marketing Listings
NAR released new guidance clarifying office exclusive listings, Coming Soon statuses, seller disclosure requirements, and Clear Cooperation Policy compliance. Here’s what brokers and agents need to know.
The Bipartisan Housing Bill Is Now Law, Despite Trump’s Refusal to Sign
President Trump declined to sign the bipartisan 21st Century ROAD to Housing Act, but it officially became law on July 11 without his signature as home prices remain at a record $440,600.
How to Change Your Algorithm on Instagram in 4 Steps
Instagram just rolled out a new feature that lets you see and change your algorithm, here’s how it works.
This Simple Instagram Post Generated 97 Comments (and a Month of Content Ideas)
The Broke Agent shows how Instagram’s new photo comment feature turns one simple post into hyperlocal content ideas and a month of Reels.
Median Home Price Reached an All Time High in June
NAR reports the median home price hit $440,600 in June, a new all-time high, as sales cooled and affordability improved.
4 Grassroots Ways to Get More Eyes on a Stale Listing
In a recent BAMx Mastermind, Krys Benyamein reveals four grassroots tactics to get more buyer eyes on a stale listing, plus how to talk pricing with anxious sellers.
90% of Real Estate Agents Use AI but Only 35% Call It Helpful. Here’s Why
Fyxer’s Admin Burden Index finds 90% of real estate agents use AI, with just 35% calling it genuinely helpful. Here’s why and what it takes to close the value gap.
Zillow Pro Now Allows Agents to Collaborate Directly with Clients
Zillow launches Zillow Pro nationwide, giving agents direct visibility into client activity and a 4x boost in conversion through My Agent.
Gen Z Just Hit a Record 20% of Purchase Rate Locks
The July Mortgage Monitor report shows Gen Z hit a record 20% of purchase rate locks in Q2 2026, the largest share on record.
The 4-Step Expired Listing Framework That Starts Conversations
Byron Lazine shares a four-step expired listing framework to start better conversations, build credibility, and book more listing appointments.
Kelley Blue Book Does Home Valuations Now: What That Means for Agents & Sellers
Kelley Blue Book is testing home valuations in 10 states, with fees and rules that could reshape lead generation for real estate agents.
Realtor.com’s 2026 Midyear Forecast Cuts Home Price Growth to 1.2%
Realtor.com’s 2026 midyear forecast shows home price growth slowing to 1.2% while mortgage rates hold steady and affordability improves for buyers.
The Hook Mistake Killing Your Real Estate Reels
Learn the on-screen text hook strategy that turns flopped real estate videos into scroll-stopping content, straight from top producer Krys Benyamein
Foreclosed Homes Are Selling for 27% Less, Buyers Are Taking Notice
Realtor.com’s new foreclosure report shows the median foreclosed home sells 27.2% below value as listings hit a 6 year high.
How a Recruiting Funnel Helped One Team Add 30 Agents in 100 Days
Byron Lazine, Lisa Chinatti, and Luke Acree explain why real estate teams stall in the messy middle and what it takes to break through.
The Zillow vs. MRED Battle Is Now in the Judge’s Hands
Here’s BAM’s recap of the Zillow, MRED and Compass hearing on July 1-2, 2026, and what happens next.
24 Conversation Starters to Keep Your Pipeline Moving This Summer
BAM rounds up 24 conversation starters real estate agents can use this summer to stay connected with buyers, sellers, and their sphere without going quiet.
Shilo Just Gave Every Agent on Your Roster 1:1 Coaching
Shilo’s new 1 on 1 AI Coaching feature gives every real estate agent a personalized coaching session that scales past the manager coaching ceiling.
Last Minute 4th of July Content Ideas
Need a last-minute 4th of July social media post? Here are 8 easy content ideas for real estate agents from The Broke Agent, from local fireworks guides to weekend event roundups.
What’s the Biggest Sign It’s Time to Switch Brokerages?
The Broke Agent asked agents why they’d leave their brokerage, and the answers reveal the real reasons agents switch.
Home Prices Just Posted Their Steepest Annual Drop Since 2017
Realtor.com’s June 2026 report shows list prices posting their steepest annual drop since 2017, even as pending sales keep climbing.
25 July Content Ideas for Real Estate Agents
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
53% of Buyers Don’t Understand the Home Buying Process. Here’s Your Opening.
Clever’s 2026 survey finds 53% of future homebuyers don’t understand the buying process, and it’s reshaping where they turn for answers.
7 Communication Mistakes Real Estate Agents Don’t Know They’re Making
Byron Lazine breaks down seven invisible communication mistakes agents make that cost them deals before they ever get to their pitch.
4 Scripts That Helped Close 150 Listings This Year
Tom Toole shares four documented talk tracks his team used to take over 150 listings this year, with scripts you can add to your day-to-day immediately.
BAM BBQ: The AI Event Every Real Estate Agent Needs Right Now
BAM BBQ 2026 is a free virtual event on July 22 where real estate agents learn how to put AI to work in their business.
Most Agents’ AI Stalls at the Chat Window. Here’s the 5-System Fix.
Leo Chen breaks down why AI stalls for most agents at the chat window and the five-system fix that turns it into a real business tool.
Why Most Real Estate Teams Never Hit $100M (And How to Know If Yours Will)
Byron Lazine, Lisa Chinatti, and Luke Acree break down the four real estate team models and what separates the teams that hit $100M from the ones that don’t.
How to Use ChatGPT to Create Better Talking Head Videos
Krys Benyamein shares how he uses ChatGPT as a thinking tool to sharpen talking head videos before ever hitting record.
The B-Roll Formula Getting Thousands of Views on Instagram Right Now
B-roll reels are crushing on Instagram right now, and Krys Benyamein’s feed shows exactly how the formula works.
Stop Turning Your Content Into a Business Card
The Broke Agent explains why outro cards on Instagram Reels hurt your reach and what to do instead.
New Survey Shows 53% Prefer Buying over Renting for the First Time Since 2023
Bank of America’s 2026 Homebuyer Insights Report shows consumer confidence in homeownership is rising.
How to Use Instagram’s New Photo Comment Feature to Boost Engagement
Instagram’s new photo comments feature lets users post images in comments on feed posts and Reels. Here’s how real estate agents can use it.
What Facebook’s AI Creator Assistant Can Do for Real Estate Agents
Facebook’s new Creator Assistant brings AI directly into your dashboard to help you brainstorm content, decode analytics, and grow faster.
The One Phrase Every Agent Needs to Stop Using (And What to Say Instead)
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
Trump Cancels Housing Bill Signing, Demands Voter-ID Law First
Trump canceled the signing of the bipartisan 21st Century ROAD to Housing Act, saying he won’t sign it until Congress passes the SAVE America Act.
Nearly Half of All Home Sellers Are Giving Concessions to Buyers Right Now
Redfin reports that 46.2% of U.S. home sellers gave concessions to buyers in May 2026, the highest share on record for that month.
Congress Passes Major Housing Bill in Rare Bipartisan Vote
The 21st Century ROAD to Housing Act passed Congress 358-32 in a rare bipartisan vote, capping institutional investor home ownership and cutting building regulations.
NAR Chief Economist Says the Median Home Price Will Hit $1 Million in 25 Years
NAR Chief Economist Dr. Lawrence Yun predicts the national median home price will reach $1 million in approximately 25 years.
3 Ways Agents Should Use Google’s New Gemini Business Tools This Week
Google’s new Gemini business tools let you manage your Business Profile with AI. Here are three plays to run this week.
The Weekly Communication Habit that Keeps Clients from Firing You
Tom Toole breaks down the weekly seller and buyer calls that keep clients informed, confident, and loyal through every stage of the transaction.
53% of Buyers Say They’d Purchase a Home With No Human Help
Veterans United survey finds 53% of prospective homebuyers are comfortable purchasing a home without any human involvement.
BAM Webinar: How to Build a $100M Real Estate Team
Byron Lazine, Lisa Chinatti, and Luke Acree are hosting a free live training on June 25 to help team leaders break through to $100M.
How Real Estate Agents Can Build a Local Audience Using Lo-Fi Social Media Content
Brand expert Camille Moore breaks down why lo-fi, episodic content is outperforming polished video and what real estate agents can do about it.
Why Nobody Is Sharing Your Content (4 Filters That Fix It)
The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.
This New Instagram Feature Makes Your Carousel Posts Even Better
Instagram creator Brock Johnson shares details on a new feature that lets you add a different caption to each slide of a carousel post.
63% of NextGen Buyers Trust Your Knowledge. Only 37% Trust Your Motives.
The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.
The 3 Parts of Claude Every Agent Needs to Understand (And When to Use Each)
Haley Ingram of Coffee & Contracts breaks down the three core features of Claude AI and exactly when real estate agents should use each one.
The Real Estate Skill Nobody Talks About (Nearly) Enough
Sharran Srivatsaa says the speed at which you resolve tension determines the speed of your growth. Here’s how to run that play in your real estate business.
9 of 18 Fed Members Now Expect a Rate Hike in 2026
The FOMC held the federal funds rate at 3.5%-3.75% as Fed Chair Kevin Warsh hosted his first press conference. Here are the highlights.
242 Cities Now Have Million-Dollar Starter Homes
Zillow analysis finds a record 242 U.S. cities now have starter homes valued at $1 million or more, nearly triple the count from before the pandemic.
How to Stop Losing Listing Appointments to Agents Who Charge Less
Byron Lazine shares the listing presentation question that shuts down fee objections before they start, plus the scripts and data points to back it up.
The 3 Things AI Can’t Do in a Real Estate Transaction
A new report audited 23 real estate transaction tasks against AI. Here are the three where humans still lead.
Bed Bath & Beyond to Acquire Fathom Holdings in $53.8M Deal
Fathom Holdings has signed a definitive merger agreement to be acquired by Bed Bath & Beyond in an all-stock deal implying an equity value of about $53.38 million.
Government Regulation Adds $131,734 to the Price of a New Home in 2026
NAHB’s 2026 study finds government regulation adds $131,734 to the average new single-family home price, up more than 40% since 2021.
The Top 10 U.S. Cities Where Single Women Are Buying Homes on Their Own
Mortgage Research Network ranked the top 10 U.S. cities for single women homebuyers, and affordable metros in the South and Midwest dominate the list.
San Francisco Sellers Are Listing Homes for OpenAI and Anthropic Stock
San Francisco sellers are accepting OpenAI and Anthropic stock as home payment, and every luxury agent in America will be asked about this within 90 days.
2026 Housing Affordability Report Cards for All 50 States
Realtor.com’s 2026 state report cards ranked every state on affordability and homebuilding, and the gap between the best and worst markets is growing.
What Google’s Nationwide Listing Rollout Means for Your Listings
Google is rolling out enhanced Local Services Ads with embedded home listings to all 50 U.S. states. Here’s what agents need to know.
3 Things to Do While Bored at Your Open House | June 14th
Bored at your open house? Here are 3 things to do that will make your relationship with AI ten times better (including an event you can’t miss).
What Happens When You Market the Memories Instead of the Mansion?
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
Our Biggest Content Mistake (And What We’re Changing)
The Broke Agent shares what BAM learned the hard way about YouTube channel strategy and what they’re doing differently now.
Real Estate Agents Share the Most Unhinged Behavior They’ve Ever Seen on the Job
The Broke Agent asked what unprofessional behavior agents have witnessed in real estate. Here are the biggest takeaways from over 200 comments.
8 Closes From Alex Hormozi That Work for Real Estate Agents
Alex Hormozi broke down 16 sales closes across his businesses, and these are the 8 that translate directly to real estate conversations.
9.3 Million Affordable Rentals Disappeared in 10 Years
Realtor.com reports show how the collapse of entry-level rentals is stalling household formation and reshaping the buyers agents are working with today.
10 Reasons AI Isn’t Recommending You (And How to Fix Each One)
BAM audits the 10 specific reasons AI isn’t recommending you to buyers and sellers, and gives you the fix for each one.
CoStar Files Amicus Brief Opposing Zillow’s Injunction in MRED Case
CoStar filed an amicus brief opposing Zillow’s injunction motion in the MRED case, arguing Zillow Preview contradicts Zillow’s own legal position.
The Price Adjustment Call Most Agents Are Avoiding Right Now
Byron Lazine breaks down the price adjustment call every listing agent needs to have right now, with the exact script, data prep, and objection handling.
6 Sales Lessons from Grant Cardone (Including the Mistake That Kills Repeat Business)
Grant Cardone tells Playmakers Podcast host Andrew Flachner exactly what real estate agents are getting wrong about sales, follow-up, and financial literacy.
8 Conversation Habits Costing Real Estate Agents Deals Right Now
Tom Toole breaks down eight communication habits real estate agents should drop immediately to have better conversations and sell more houses.
Realtracs Keeps Zillow’s Feed Alive Past June 8 as Licensing Talks Continue
Realtracs has extended Zillow’s listing feed past the June 8 deadline as licensing negotiations continue across four major portals.
Which States Are Banning Private Listings in 2026?
Realtor.com reports Connecticut and New York are moving to ban private listings, with fines up to $5,000 and an October 1 effective date in CT.
76% of Buyers Would Ignore Major Red Flags to Buy a Home
Clever Real Estate surveyed 1,000 future buyers and found 76% would overlook red flags in a home. Here’s what agents need to know.
4 Things to Do While Bored at Your Open House: June 7th
The Broke Agent rounds up 4 things real estate agents should do today to sharpen their business, marketing, and social media game.
This Realtor Tried the Speed Home Tour Trend After 40 And the Results Are Painfully Relatable
Shane Burgman’s viral reel spoofing the speed home tour trend is the funniest thing real estate agents over 40 will watch today.
The 11 Unwritten Rules of Social Media
The Broke Agent breaks down 11 unwritten social media rules real estate agents need to know before their next post.
The Homebuying Break-Even Point Just Hit a 3-Year Low
Zillow’s new Rent vs. Buy analysis shows the national breakeven point has dropped to six years, down from a peak of 8.4 years in 2023.
ChatGPT Ads for Real Estate Agents: What They Cost and How to Get Started in 2026
OpenAI’s self-serve Ads Manager is live with no minimum spend. Here’s what real estate agents need to know before their competitors catch on.
Compass Under Antitrust Scrutiny as New York AG Opens Formal Inquiry
The New York AG has opened an antitrust investigation into Compass International Holdings after its $1.6 billion acquisition of Anywhere Real Estate.
New Survey Says 62% of Agents Expect More Transactions over the Next 12 Months
Zillow’s Q1 2026 Agent Sentiment Survey shows agent optimism rebounding sharply, with 51% expecting more transactions in the next 30 days.
List Prices Just Dropped at the Fastest Annual Pace Since 2017
Realtor.com’s May 2026 data shows list prices fell at a record pace while pending sales rose for the sixth straight month. Here are the scripts agents can use right now.
82% of Agents Get Zero Leads From Paid Channels, According to a New Survey
The 2026 State of Real Estate Marketing Report surveyed 462 working agents and found 82% generate zero leads from paid digital channels. Here’s what the data says actually works.
The 5 Bottlenecks Killing Agent Pipelines Right Now (And How to Fix Them)
Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.
How Berkshire Hathaway’s $8.5 Billion Homebuilder Acquisition Changes Your Buyer Conversations
Berkshire Hathaway is acquiring Taylor Morrison for $8.5 billion, becoming America’s 4th largest homebuilder. Here’s what the deal means for agents, new construction, and the “is the market crashing?” conversation.
How to Use ChatGPT to Turn Local News Into Shareable Real Estate Content
Krys Benyamein shares how his team uses ChatGPT and local news stories to create simple, shareable graphics that consistently outperform traditional real estate content.
5 Things to Do While Bored at Your Open House | May 31st
Bored at your open house? Here are 5 things to do: fix your IG bio & a nominee for listing video of the year.
This Sandlot-Inspired Listing Video Hit 80K Views. Here’s the 5-Step Formula Behind It
Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
How to Create the Perfect Instagram Bio
The Broke Agent walks real estate agents through every element of a perfect Instagram bio, from your handle and display name to your CTA
Anthropic Just Launched 15 AI Workflows for Small Businesses. Here’s What Agents Should Steal
Anthropic launched Claude for Small Business with 15 ready-to-run AI workflows. Here’s what real estate agents can use.
4 Steps to Turn Your Existing Database Into a Listing Pipeline
Byron Lazine breaks down the four-step sequence that turns a dormant database into your best source of ready sellers, without a single cold pitch.
How We Generated $3.2 Million in Listing Opportunities With One Tactic
Tom Toole breaks down the simple video CMA strategy that recently generated $3.2 million in listing opportunities for his team.
Middle-Income Households Can Afford Just 23% of Listings Today
A new NAR and Realtor.com report finds middle-income households can access only 23% of listings nationwide, and the U.S. needs 311,000 more homes priced under $261,000 to close the gap.
How to Handle “Your Competitor Is Cheaper” (Without Losing the Deal)
Shelby Sapp’s one-line response to “your competitor is cheaper” turns the objection into a reason to stay with you.
This One Editing Trick Can Instantly Improve Video Retention
If your interview clips aren’t holding attention, the fix isn’t better gear, it’s where you start the video. Krys Benyamein shares the one edit that changes everything.
Judge Orders MRED to Restore Zillow’s Chicago Listing Feed
A federal judge ordered MRED to restore Zillow’s access to Chicagoland listings Friday, ending a two-day blackout tied to a Compass private listing dispute.
What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You
Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.
The Easiest Way to Grow Your Email List is Hiding in Your Phone
Chris Smith shares a simple texting strategy that turns your existing phone contacts into warm email list subscribers, one personal message at a time.
The Median Down Payment Dropped 19% in One Year
Realtor.com’s Q1 2026 down payment report shows the median down payment just hit a 4-year low. Here’s what agents need to know.
MRED Just Cut Off Its Entire Listing Feed to Zillow
Midwest real estate data provider MRED has cut off Zillow’s access to roughly 43,000 listings across Illinois and surrounding states, escalating a legal fight with Compass over private listing practices.
Google Just Brought Real Estate Listings Back to Search Results
Mike DelPrete breaks down Google’s return to real estate listings, powered by HouseCanary and eXp Realty, and early evidence listing distribution power is shifting back to agents and brokers.
The Two Questions Every New Agent Has to Answer
Byron Lazine shares the two things every new real estate agent needs to nail before worrying about tactics: commitment and a pitch that actually means something.
2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)
Tom Toole breaks down the three real estate business strategies agents are using in 2026 and which ones are actually winning in today’s market.
91% of Agents Are Invisible in AI Search. Here’s How to Fix That.
Two-thirds of homebuyers (67%) now use AI tools to research agents, up from 17% just 18 months ago. Here’s the framework for showing up when they search.
1 in 4 Say Homeownership Is Hurting Their Quality of Life
Hippo surveyed 1,000+ homeowners and found that 1 in 4 say owning a home is hurting their quality of life. Here’s how agents can help.
Sellers in Dual-Agency Transactions Lost $1.49B over 3 Years, Zillow Finds
Zillow analyzed 15 million transactions and found dual agency and off-MLS listings cost home sellers a combined $2.85 billion over three years.
5 Things To Do While Bored at Your Open House: May 17th
Bored at your open house? Here are 5 things to do, a recap of this week in real estate and an easy way to showcase your personality on social.
An Easy Way to Showcase Your Personality on Social Media
Ashley McPoland’s “Clocked In vs Clocked Out” post shows real estate agents how to showcase personality on Instagram without selling.
The Hardest Content Decision I’ve Made in 4 Years… And What It Taught Me
The Broke Agent explains why he ended his 200-episode Walk Thru Podcast after 4 years and what he’s building next for real estate marketing content.
Bright MLS Is Now Compass’s Biggest MLS Partner
Bright MLS announced a landmark partnership with Compass International Holdings, expanding nationwide listing data access for 100,000+ subscribers.
New Homes Save Buyers $25K Over 10 Years. Here’s Where the Savings Are Biggest.
Realtor.com finds new construction buyers save an average of $25,335 over 10 years compared to buying a 20-year-old home, before builder incentives.
Zillow Exec Sparks Heated Debate on LinkedIn Over Compass Lawsuit
Zillow’s Errol Samuelson explains the MRED-Compass lawsuit on LinkedIn, and over 200 commenters are pushing back hard on the company’s framing.
The #1 Mistake Agents Make with Geographic Farming
Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.
How to Get ChatGPT to Endorse You as a Realtor in Under 30 Seconds
Chris Smith shares a free ChatGPT URL trick that shows agents exactly how AI describes their real estate reputation in under 30 seconds.
The Weekly Email System That Increased Our Open Rates by 13%
Byron Lazine’s three-email weekly framework for turning a 55,000-person database into a business development asset agents can actually negotiate with.
6 Things Real Estate Agents Need to Know about Homebuyers and AI in 2026
Cotality’s 2026 AI in Housing report reveals that 75% of homebuyers assume AI shapes their search, but trust in AI tools has dropped sharply.
eXp Posts $1B Quarter as NextHome Launches Two Franchise Offices in California
BAM covers eXp World Holdings’ Q1 2026 results and NextHome’s first major operator sign-on since the acquisition closed.
The 10-Minute AI Workflow That Turns Old Listing Photos Into New Content
Krys Benyamein shares a 10-minute AI workflow using Higgsfield and ChatGPT to turn existing listing photos into cinematic sunset videos without a new shoot.
Zillow Sues MRED and Compass in Battle Over Private Listings
Zillow filed a federal antitrust lawsuit alleging MRED and Compass conspired to cut off listing data access and force Zillow to promote private listings nationwide.
Cotality Launches Brokerage Listing Exchange With Keller Williams and HomeServices On Board
Cotality launches Broker Listing Exchange (BLX), a listing management platform giving brokerages centralized control over listing data and distribution.
Home Prices Rose in 71% of Markets in Q1 2026, Data Shows
NAR’s Q1 2026 home price report shows prices rose in 71% of metro areas, with affordability improving for both repeat and first-time buyers.
The 4-Point Daily Focus Plan for Distracted Real Estate Agents
Tom Toole shares a four-point plan to help real estate agents stay focused on income-producing activities when industry news threatens to derail their day.
43% of Homeowners Are Equity Rich. Here’s the Conversation That Unlocks Them.
New data shows 43% of mortgaged homes are equity rich, and 48% of owners aren’t planning to move. Here’s the script that changes their mind.
ChatGPT vs. Claude vs. Gemini: Which AI Is Best for Real Estate Agents in 2026?
iOS 27 will let you choose between ChatGPT, Claude, and Gemini on your iPhone. Here’s which AI tool is best for real estate agents.
Why the Dumbest-Sounding Trend on Instagram Is Actually Smart Marketing
Tennessee agent Marie Lee and lender Theoni Rapo are using caveman-speak on Instagram to simplify the 2026 market. Here’s what agents can learn from both.
Realtor.com Posts 6th Straight Quarter of Revenue Growth
Six straight quarters of growth in a sluggish market. Here’s how Realtor.com did it, plus a checklist for agents ready to do the same.
What Today’s Youngest Homebuyers Want From Agents
National Association of REALTORS® 2026 Generational Trends Report shows Gen Z is just 4% of buyers but already reshaping how homes are bought.
eXp Acquires NextHome and Begins Trading as AGNT
eXp World Holdings CEO Leo Pareja announces the acquisition of NextHome and a new ticker symbol, AGNT, offering agents and franchise owners a multi-model platform.
The Real Reason Homeowners Call One Agent Over Everyone Else
Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.
The Easiest Way to Stay Consistent With Hyperlocal Content
Don’t have time for hyperlocal videos? Alyssa Curnutt shares the simple carousel strategy that helps you create engaging, save-worthy local posts.
3 Conversations Costing You Real Estate Deals
Byron Lazine breaks down three real-world scenarios where agents lose control and shares the exact scripts to handle sellers and buyers effectively.
Data Shows that 55% Of Sellers and 42% of Buyers are Boomers
NAR’s 2026 report shows Boomers are 55% of sellers and 42% of buyers, a reminder of how much this group is shaping real estate opportunity.
40% of Homeowners Got Down Payment Help in 2026. Here’s What That Means for Your Buyers
40% of homeowners received down payment help in 2026, with 78% of Gen Z relying on assistance. Here’s what the LendingTree data means for your buyer conversations and your business.
HUD Says NAR’s ‘Misguided Advice’ on Crime and School Data Leaves Homebuyers in the Dark
HUD says agents can share crime and school data, but NAR warns how you say it still matters. Here’s what real estate agents need to know to stay compliant.
10 Plays from Mr. Beast that Every Creator Should Steal
Zoodealio CEO Kala Laos posted an Instagram carousel sharing 10 plays from MrBeast that every Instagram creator should steal. And it’s gold for real estate agents.
9 out of 10 Consumers Still Use Real Estate Agents
National Association of REALTORS® data shows 88% of buyers and 91% of sellers use real estate agents, but clients expect fast, clear proof of value.
3 Listing Content Formats I’m Using Right Now (And One You Can Take)
Krys Benyamein breaks down three real estate listing formats that increase visibility by repurposing content and improving distribution
5 Things to Do While Bored at Your Open House | May 3rd
Here are 5 things to do that will improve your marketing, business, and overall life.
The Most Viral Real Estate Post of 2026
Bryan Clapper’s viral real estate post (28K likes, 46K shares) shows how humor, timing, and placement can turn simple ads into massive engagement.
May 2026 Content Ideas for Agents
The Broke Agent’s May 2026 content ideas for agents includes hyperlocal ideas, holiday hooks and simple social media strategies to stay relevant, get engagement, and win attention all month long.
10 Fastest and Slowest Housing Markets in the U.S. Right Now
Zillow finds 18.5% of homes sell within 7 days, with top markets hitting 5–6 days to pending while the slowest stretch past 50 days.
The #1 Way to Boost Engagement on Every Platform
Buffer’s 52M post study across social media platforms shows replying boosts engagement up to 42%.
FOMC Holds Rates Steady as Dissent Grows and Inflation Risks Rise
BAM breaks down the April FOMC meeting: steady rates, rising dissent, and what Chair Powell’s final press conference signals for inflation and housing.
80% of Home Sellers Hire the First Agent They Call. Are You That Agent?
NAR’s 2026 Generational Trends report reveals 80% of sellers hire the first agent they contact, and what actually drives that decision.
How to Train AI to Sound Like You in 10 Minutes
The Broke Agent breaks down a simple 3-step method to train AI to sound like you in his new “AI For Dummies” Instagram series.
The One Thing Leila Hormozi Says You Must Do Before You Get Balance
Leila Hormozi breaks down why real estate agents must trade 5–7 years of imbalance for long-term leverage, freedom, and business growth.
How to Handle Compensation Rebate Requests Mid-Deal
Byron Lazine explains how real estate agents can handle commission rebate requests mid-deal without discounting their value or losing control.
The Biggest Mistake Agents Make When Clients Get Cold Feet
Tom Toole breaks down the two types of cold feet objections agents face and the exact scripts to guide clients through them without being pushy.
NAR Revises 2026 Forecast as Rising Rates & Inflation Slow Recovery
NAR’s Dr. Lawrence Yun cuts his 2026 housing forecast, slashing projected existing-home sales growth from 14% to 4% as rising rates and inflation hit demand.
The Only 3 AI Tools Real Estate Agents Need for Content Creation Right Now
Chris Smith breaks down the 3 AI tools real estate agents should use to create better content faster and win more listings in 2026.
Real CEO Tamir Poleg on the REMAX Acquisition: “This is the perfect match.”
Real Brokerage CEO Tamir Poleg joins Byron Lazine on Hot Sheet to break down the RE/MAX acquisition and what it means for agents in both brokerages.
The #1 Reason Buyers Hire Real Estate Agents in 2026
NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.
Real Brokerage to Acquire REMAX
Real Brokerage plans to acquire RE/MAX in an $880M deal, combining AI-powered technology with a global franchise network.
6 Things You Can Do While Bored at Your Open House | April 26th
Here are 6 things to do today, including a new way to post listings on IG that the algorithm loves.
Steal This Instagram Trend to Get More Eyes on Your Listings
Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
Steal These 2 Low-Effort B-Roll Ideas That Got 800K+ Views
Stop overproducing your content. These 2 videos prove It. One got 350K views. The other got 500K. Both took about five seconds to make.
3 Content Lessons Every Agent Needs Right Now
The Broke Agent breaks down Selene Hanna’s BAM Fest presentation on why educational real estate content often fails on Instagram and how agents can fix it.
Leila Hormozi on the Mistake Agents Make With Unpredictable Income
Leila Hormozi explains why episodic income isn’t the real problem for agents and how fear-driven decisions keep them stuck.
NAR Released the First Quarterly Update on Its Strategic Plan for 2026
National Association of REALTORS® shares its Q1 2026 Strategic Plan update, highlighting progress, key wins, and what agents should watch next.
What the Latest Data Reveals About the Home Seller Mindset
The National Association of Realtors reports sellers lived in their homes 11 years, with 51% cutting price 4+ times and 27% offering incentives to close deals.
AI is Destroying Your Instagram Growth
AI might be hurting your Instagram growth. Tessabella Jelten shares how real estate agents can use AI the right way to create authentic, engaging content that converts.
Are Compass Leaders Warning Agents Against Private Exclusives?
Last week’s KBP discussed insider claims about Compass private exclusives and the Zillow ban. Judging by the comments, the conversation hit a nerve.
5 Skills That Turn More Appointments Into Closings
Tom Toole shares five appointment skills and a proven practice framework to help agents convert more meetings into deals during peak selling season.
Miami Realtors + RWorld Merge Into 93K-Member Realtor Association
Miami REALTORS® and RWorld announce a merger creating a 93,000-member association, the largest local Realtor group in the world.
Top 20 Markets Where Buyers Have the Most Negotiating Power
Buyers are gaining leverage in today’s housing market, with sellers outnumbering buyers by over 43%. See which markets favor buyers most and where sellers still hold the advantage.
74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent
NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.
The Most Anticipated Moment at BAM Fest Is Still a Secret
Sharran Srivatsaa headlines BAM Fest with a mystery guest fireside chat you won’t want to miss. Don’t miss the conversation everyone will be talking about.
2 AI Tools to Make Listing Content Stand Out and Get More Attention
Krys Benyamein breaks down how he uses AI tools to create attention-grabbing listing content and accurate, high-converting property presentations.
5 Things to Do While Bored at Your Open House | April 19th
Bored at your open house? The Broke Agent shares a few things to do right now so you can feel more productive.
Why This NSFW Real Estate Carousel Is Getting So Much Attention
BAM breaks down Brad Scott’s viral “unprofessional” real estate Instagram carousel, including how it racked up over 14K likes and what agents can learn from it.
When You Know It’s Time to Switch Up Your Content
The Broke Agent explains why chasing the algorithm kills creativity and why authentic experience-driven content is what stands out now.
Renting Is Cheaper Than Buying in Every Major U.S. Market
Realtor.com finds renting is cheaper than buying in all 50 metros, with $920 average monthly savings and a shrinking gap shaping buyer timing.
83% of Sellers Expect Asking Price (or More) This Spring
Realtor.com® data shows 83% of sellers expect at least asking price as rising concessions and regional splits reshape the 2026 spring housing market.
5 Lead Sources Every Agent Needs to Build a Predictable Pipeline
Luke Acree breaks down five essential real estate lead sources and how to build a consistent, scalable system for long-term business growth.
The Simple Script That Keeps Sellers From Missing Peak Listing Season
Byron Lazine shares the “List Now” script agents use to turn hesitant sellers into signed listings and avoid missing peak market timing windows.
First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record
NAR’s 2026 report finds first-time buyers now make up just 21% of purchases, the lowest share on record.
$4,427 Average Property Tax Bill Is Raising the Cost of Homeownership
ATTOM’s 2025 Property Tax Analysis shows homeowners paying more as tax bills rise to $4,427 and rates hit 0.9%, the highest since 2020.
U.S. Housing Shortage at 10 Million, According to White House Report
A new White House report finds the U.S. is short 10M homes after 15+ years of underbuilding, driving higher prices and limiting access to ownership.
Agents Are Opening Up About the Exact Moment They Walk Away From a Deal
The Broke Agent sparked a wave of real talk from agents sharing why they’ve fired clients, from unrealistic pricing to zero-commission schemes.
The New Playbook for Educational Content in Real Estate
Stop posting “helpful” content no one reads. Learn how Selene Hanna turns real-life advice into content that builds trust and brings in clients.
Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now
Tom Toole breaks down how agents can win in Q2 with 4 key scripts, 3 motivation questions, and a simple daily formula to drive more conversations and appointments.
68% of Homeowners Are Renovating for Functionality, Not Profit
Block Renovation’s 2026 report shows 68% of homeowners renovate for function, 20% live multigenerationally, and AI use jumped to 25% from 9% last year.
The Real Estate Agent Playing at The Masters (And the Branding Lesson Most Agents Miss)
Brandon Holtz, a real estate agent playing in the Masters, shows how a golf-first Instagram builds a brand people actually follow.
The Top 10 U.S. Brokerages Control $974.8B in Sales Volume
T3 Sixty’s Mega 1000 shows the top 10 brokerages drove $974.8B in 2025 sales, with Compass at $262B and the top two firms controlling 47% of volume.
Can Private Listings Really Boost Inventory by 6-12%? Zillow Says Not Likely
Zillow economist Mischa Fisher challenges Redfin’s 6%–12% inventory claim, arguing it’s driven by assumptions, not observed data, and lacks statistical validation.
60% of Nation’s Largest Housing Markets Are Now Balanced or Buyer-Friendly
Realtor.com’s Market Clock shows just 26% of top markets remain seller’s markets, while 46% are balanced and 16% are buyer-friendly as conditions split by metro.
1 in 3 Homeowners Say Nothing Will Entice Them to Give Up Their Low Rates
Best Interest Financial and Clever Real Estate survey shows 35% of sub-6% homeowners won’t sell, 47% can’t afford today’s rates, and inventory remains stuck.
BAM Fest 2026: How Agents Are Using AI and Content to Close More Deals
BAM Fest 2026 is two weeks away. Here’s what to expect, including three standout speakers and a global mystery guest. Sign up now so you don’t miss a thing.
What a 3-Step Content Audit Revealed About What’s Working Right Now
Vanessa Mouton took BAM’s advice and reviewed 90 days of Instagram content. What worked vs what didn’t surprised her.
The 4 Data Points Agents Are Using to Book More Appointments Right Now
Tom Toole shares 4 data-backed scripts agents can use right now to spark conversations, including 25.6% over-ask sales and 9% inventory growth.
Steal This Script: What to Say When a Buyer Wants to Back Out
Byron Lazine shares a proven framework to handle buyer cold feet, break down objections, and use the A/B close to help buyers decide the best next step without pressure.
Gary Vee Says Spend 50% of Your Time on Content. Agents Are Pushing Back.
Gary Vee says agents should spend 50% of their time on content while Brian Buffini pushes back. Here’s how Jared James breaks it down for agents.
Over 20M Single Women are Homeowners, Outpacing Single Men Across the U.S.
National Association of REALTORS® data shows single women own 20M+ homes, outpacing 14M men and gaining ground across U.S. housing markets.
The 60-Second Q&A Reel That Makes Clients Trust You Faster
Zarina Marquez (@misstucson) uses a rapid-fire Q&A reel to build trust fast, showing how agents can turn simple content into client connection.
How to Run a Quarterly Content Audit in 3 Steps
Learn how to run a quarterly content audit that improves your results. The Broke Agent shares what to double down on, what to cut, and how to turn your best content into a repeatable system.
10 Markets Where First-Time Buyers Are Winning Right Now
Zillow finds nearly 68% of listings are affordable in top markets, with Jacksonville leading 2026’s best cities for first-time home buyers.
4 Ways to Build Your Real Estate Pipeline this Spring
Yesterday’s BAM Masterclass broke down four lead generation paths, two paid vs two sweat equity, and how agents should choose based on runway, skill, and Q2 goals.
92% of Agents Plan to Stay as Sales Hit 40-Year Lows
Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.
April 2026 Content Ideas for Agents
The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.
Shilo’s New Signals Feature Uses AI to Generate Personalized Coaching Insights
Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.
The 4-1-1 Open House Formula That Helps Agents Win More Listings
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Sellers Are Asking These 5 Questions. Can You Answer Them?
Tom Toole breaks down the five numbers every agent must know to win competitive listing appointments and build instant seller trust.
How to Build a Hyperlocal Buyer Guide in Minutes with AI
Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.
What Happens When Consumers Ask ChatGPT for a Real Estate Agent
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Realtor.com Launches AI Home Search App Inside ChatGPT
More folks looking to buy a home are opening AI tools first, asking basic questions about budget, neighborhoods, and whether they should even be buying right now. Realtor.com’s latest announcement
“Housefishing” Is Here: How AI Staging Is Misleading Buyers and Triggering New Laws
Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.
The 5-Week Marketing Schedule We Share at Every Listing Appointment
Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.
How Agents Can Turn a National Stat Into Local Content That Converts
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.
The Social Media Growth Strategy 90% of Agents Ignore: Do This Daily
Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.
Zillow at 20: The Strategy That Built a Real Estate Giant
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
BAM Masterclass: Build Your Agent Earnings Engine in 90 Days
In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
Fannie Mae to Accept Crypto-Backed Mortgages. Here’s What That Means for Buyers
Fannie Mae will now accept crypto-backed mortgages, letting buyers use bitcoin as collateral for a down payment through a second loan.
How to Turn Every Open House Into More Listings
Byron Lazine shares a neighbor-first open house system, including scripts and follow-up, to turn nearby homeowners into future listings.
The Most Underrated Branding Move in Real Estate Happens After Closing Day
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
Zillow Preview Adds 24 Brokerages in First Week After Launch
Zillow announced 24 brokerages have joined Zillow Preview within a week, signaling early traction for its push toward public pre-market listings.
10 Instagram Mistakes Agents Keep Making
Tessabella Jelten calls out 10 Instagram mistakes agents keep making, from low posting volume to weak hooks, and how to fix what’s holding your growth back.
A Record 46.3% Seller Gap Is Giving Buyers More Power to Walk Away
A growing gap between sellers and buyers is giving buyers more leverage, slowing price growth, and driving more canceled home deals.
How ChatGPT Is Sabotaging Real Estate Deals (According to Agents)
The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
The Instagram Bio Audit Every Real Estate Agent Should Run
Download the free Instagram Bio Audit to learn how to turn profile visits into real conversations with a clear, high-converting bio framework for agents.
Teens are using AI to Destroy Teachers’ Reputations. Are Agents Next?
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
What Is “The Death of the Average Agent” in Real Estate?
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Zillow COO Addresses the Biggest Questions Around Zillow Preview
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
How to Handle the Private Exclusive Conversation at the Listing Appointment
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Stop Shooting More Listing Content. Do This Instead.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Did ChatGPT Just Blow Up Ryan Serhant’s $50M Deal?
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
How to Spin March Madness Into Real Estate Content
March Madness isn’t just for basketball fans; it’s a goldmine for content. The Broke Agent shares how real estate agents can turn the tournament into hyperlocal and personal posts that drive connection.
The 3 Hyperlocal Content Styles That Turn Local Attention Into Real Estate Clients
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
The #1 Open House Question That’s Killing Your Deals (and What to Say Instead)
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
The Best Week to List a Home in 2026
Realtor.com and Zillow disagree on the best week to list in 2026, April vs May, with data showing up to $53,800 difference depending on timing.
Compass Dismisses Lawsuit Against Zillow After Policy Update
Compass has dismissed its lawsuit against Zillow after the portal updated its listing policy.
Ryan Serhant Predicts Only Two Major Brokerages Will Exist by 2030
Ryan Serhant predicts only two major brokerages will survive by 2030 as agents push back and debate what it means for the future of real estate.
5 Simple Ways to Turn Instagram Engagement Into Real Conversations
Krys Benyamein shares 5 simple Instagram strategies real estate agents can use to turn followers, story views, and comments into real conversations and clients.
The 3 Communication Gaps Hurting Real Estate Agents Right Now
Tom Toole breaks down 19,000 real estate calls, revealing 3 common call and voicemail mistakes that hurt conversion and how agents can fix them.
What This ChatGPT Home Sale Means for Real Estate Agents
A Florida homeowner used ChatGPT to sell his home. Here’s what agents can learn about using AI to better serve their clients.
Zillow Launches “Zillow Preview” to Expand Visibility of Pre-Market Listings
Zillow launches Zillow Preview to bring pre-market listings into public view, positioning itself against private network strategies like Compass’ partnership with Redfin and reshaping how homes are marketed before hitting the MLS.
How to Train AI Search to Recommend Your Real Estate Business
Phil Stringer shares his 5-step Answer Engine Optimization strategy, showing agents how to increase the odds AI tools recommend their business.
61% of Agents Expect More Home Sales in 2026
Zillow’s Agent Sentiment Survey shows buyers gaining negotiating power, 61% of agents expecting more sales in 2026, and home prices holding relatively steady.
BAM Webinar: How to Become the Go-To Local Account (Without Overthinking Content)
BAM’s upcoming webinar reveals three hyperlocal Instagram post types top agents use to turn followers into clients, including one strategy that generated 35+ deals.
Forget “Just Closed.” This Realtor Turned Key Day Into 1M Views.
Megan Kirkham’s key day reel shows how going all out for buyers can create unforgettable moments, powerful social content, and a brand that stands out.
Sharran Srivatsaa Named CEO of Acquisition.com. Here’s His “House of Brands” Vision.
Sharran Srivatsaa has been named CEO of Acquisition.com as Leila Hormozi moves to chairwoman. Here’s the strategy behind the firm’s house of brands and what agents can learn from it.
2 Simple Videos, 600K Views, and Why I Almost Didn’t Post One
Two simple videos filmed in a car pulled over 600K views. The Broke Agent breaks down why they worked and the content lesson for real estate agents.
The Most Common Red Flag Phrases Real Estate Agents Hear From Clients
BAM Facebook community agents reveal the client phrases that often signal trouble ahead, from commission pushback to unrealistic price expectations.
Most Agents Lose Deals in the Follow-Up. These 25 Messages Fix That.
Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.
Accidental Landlords Rise to 3-Year High
Zillow reports 2.3% of rental listings were recently for sale, near a record high, as more ‘accidental landlords’ turn unsold homes into rentals instead of cutting price.
The $119K Wealth Gap Between Early and Late Homebuyers
Realtor.com’s Generational Wealth Report finds buying a home before age 30 is linked to about $119,000 more net worth by age 50.
The Script That Stops Homebuyers From Quitting the Market
Byron Lazine shares a framework agents can use when buyers say “there’s nothing on the market,” including the unsell strategy, data reframing, and the A/B close.
Investors Delivered 216.9% More Starter Homes Than Builders Last Year
New Western reports investors delivered 216.9% more starter homes than builders in 2025, reshaping entry-level housing supply through renovation.
The Secret to Creating Real Estate Content 4x Faster
Chris Smith explains the simple voice-first workflow Realtors can use to create blogs, emails, and social media posts up to four times faster, turning voice notes into publish-ready content in minutes.
Real Brokerage Appoints Jason Cassity as Chief Growth Officer
Real Brokerage appoints Jason Cassity as Chief Growth Officer, bringing the top-producing agent and Walk Thru co-host into executive leadership to drive agent growth
How AI Is Changing the Way Real Estate Teams Scale
Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.
What a Dead Body & A Viral Post Taught Me About Real Estate Marketing
Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.
The Broke Agent
Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 26, 2025
Compass Opens Private Listings to All Brokerages…Sort Of
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JULY 26, 2025
Opendoor Is Back in the Spotlight, But Not for Selling Homes
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JULY 27, 2025
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