First off, if you’re not using ManyChat for your Instagram Stories or feed posts, you’re missing out on more engagement and more conversions.
In case you don’t know what it is, ManyChat is the DM automation tool you’ve probably seen on The Broke Agent, the BAM account, and everywhere else.
When someone says, “Comment the word GUIDE and I’ll send you our buyer’s guide,” and then DMs you the guide… that’s ManyChat.
If you’re not using it, you should be. Here’s a month free btw.
Why Your ManyChat Click-Through Rate Might Be Tanking
Nobody clicks on links in stories and nobody will ever go to the link in your bio. Think about it, have you ever gone to someone’s link in their bio because they told you to?
Of course not, that’s insanity!
Anyway, we’ve been using it for years, but recently discovered a major unlock.
I noticed our click-through rate had absolutely plummeted on our ManyChat to DMs. We went from getting over a 70% click-through rate to less than 20% and almost nobody was actually signing up or downloading anything that we were sending.
The reason?
We were just sending straight links with text and nobody was even opening the DM’s.
So if someone commented a word, we sent them this:
It turns out that Instagram sometimes flags messages with direct links as spam or deprioritizes them. So basically, very few people were opening the message or even received it.
The Fix That Took Our Click-Through Rate Above 70%
The change we made is to create a sequence that gets people to opt in BEFORE sending the link.
Here’s an example:
See what we did there?
First, we send an opening message. They click a button. Then we send the link.
That extra interaction creates a more engaged conversation and signals to Instagram that you’re not just blasting links. Since making this change, our open rates, click-through rates, and conversions have increased to over 70%.
So, if you’re plugging a buyer’s guide, your email, a YouTube video, or anything on your real estate page, have someone opt-in with this sequence.
The One Instagram Stories Exception You Need to Know
This is not an issue on IG Stories. If someone replies “YES” to your story and you send them a message that’s a link, that already counts as an opt-in.
Hope this helps!
Btw, we just dropped a brand-new hyperlocal AI tool in our BAMx community that gives you unlimited content ideas, video scripts, and stories/news crafted for YOUR local market and demo so you never have to search for content again. Become a member today and get access to this and our content drop this Friday.
