Gary Vee said, “Just because you’re losing at halftime doesn’t mean the game is over.”
And that’s the relevant mindset for this point in the year.
The year is nearly half over, and if you’re behind or you feel like you’re losing right now, it doesn’t mean you’ve failed 2026. There is time to adjust. I cannot stress this enough. If you’re reading this, you’re trying to get better.
We recently sent a survey out to our entire organization about the bottlenecks in their businesses. There were five we identified. And I want to break down each one of these here with you.
Bottleneck #1: “We’re in a Tough Market”
This was the most common answer by a wide margin, and I’ll be straight with you: I don’t fully buy it.
Yes, rates are elevated. Yes, there’s global uncertainty. In the greater Philadelphia area, home sales are down 4.9% year-over-year through April. I’m not going to pretend the data doesn’t exist. Pending sales are up in May, which tells me people are still transacting.
We’ve been through financial crashes. We’ve been through a global pandemic. People bought and sold through all of it.
Here’s what I’ve seen again and again: when an agent says the market is tough, what they usually mean is their pipeline isn’t full enough.
When you don’t have enough opportunities in front of you, every deal you lose feels like proof the market is broken. The real issue is that you need more at-bats.
And we’ll get into exactly how to do that when we hit bottleneck number three.
Bottleneck #2: Not Knowing What to Say
If you don’t know what to say right now, the most likely reason is lack of reps. Not lack of information. You can study the market every morning, but if you’re not practicing your scripts out loud, you’re going to freeze when it counts.
In the greater Philadelphia area, home prices are up 5 to 6% year-over-year and inventory is up just under 10% year-over-year. Prices are good news for sellers. Inventory is good news for buyers. Those are the two storylines I’m leading with in my conversations right now.
Know your local market stats. Know what advantages your buyers and sellers have right now.
To actually get comfortable sharing those stats, you need your OFQ dialed in and in front of you. OFQ stands for opener, fact, question.
- The opener is your introduction.
- The fact is the market stat you’re going to share.
- The question is: “How is that going to impact your real estate plan?”
You can build an OFQ around any market stat you’re tracking locally. The format stays the same. What changes is the data you plug in, which is why spending 10 to 15 minutes a day studying your local numbers matters.
On the practice side, I hear a lot of agents say their office doesn’t do enough roleplay. Go find partners on your own. The BAMx community is full of agents who want to rep this stuff out, and we’re practicing with members every Tuesday morning during the live roleplaying masterminds. Sign up for a free 7-day trial at the premium or VIP level to get access and join in.
Whoever you practice with, though, your team, your brokerage, other agents in your market, you have control over this. Practice with real objections and rep it until it sounds natural.
Bottleneck #3: Not Enough People in Your Pipeline
The top 1% of agents work the people already in front of them. They stay in contact with the people in their database who have shown intent, because they know conversion takes time.
Most agents feel like they don’t have enough people to work with, so they’re always chasing new leads and starting the sales process from scratch. That’s a hard way to build a business. The best place to start is with what’s already right in front of you.
Think about the people you’ve met with recently, the appointments you’ve set, the conversations you’ve had with people who have some level of intent. They need to hear from you. They need to know what’s going on in the market. A well-timed call with a real market update moves people through the funnel.
And follow-up is where the money is. Most agents underestimate how many touches it takes to convert someone. If you adopt follow-up as a core discipline, you’ll start seeing results from the pipeline you already have.
Here’s the simplest version of this I can give you: have 15 real estate conversations every single day. If you’re not hitting that number, you’re not giving yourself a real shot at a full pipeline.
Break it down like this:
- 5 calls to people you know in your database or sphere
- 5 calls to new people you haven’t spoken with before
- 5 follow-up calls to people already in your pipeline
Do that consistently and the pipeline fills up. It’s not complicated. It’s just reps.
Bottleneck #4: Client Uncertainty
Uncertain clients are usually unmotivated clients. And unmotivated clients aren’t going anywhere until there’s a life event that forces a move.
People transact for their own reasons, not because the market timing looks good on paper.
The D’s are a useful framework here. These are the life events that most commonly trigger a move:
- Diamonds: Getting married or entering a new relationship
- Diapers: Having kids, having more kids, or kids getting older and needing more space
- Death/Estate: A death in the family that triggers an estate sale
- Divorce: One of the most common transaction drivers
- Diplomas/Degrees: Empty nesters ready to downsize
- Derelocation: A job relocation that requires a move
- Default: Financial stress that makes a move necessary
- Dogs: It sounds funny, but people really do move for their pets
If a client isn’t moving through the funnel, the question to ask yourself is whether you actually know what their motivation is. If you don’t, here are three ways to find out. Any one of these works:
- “What gets you excited about making a move?”
- “What’s a move like this going to do for your household?”
- “What’s important to you about making a move like this?”
These are all versions of the same question, and they’re all better than asking “what’s your motivation?” directly. Work one of these into your regular conversations, and you’ll get a much clearer picture of where each client actually stands.
Bottleneck #5: Too Busy to Find New Business
If this is your bottleneck, congratulations on being busy. And I want to say something honestly: if you’re closing fewer than 20 transactions a year and you feel too busy to prospect, the issue is probably time management, not workload.
Closing 20 to 25 deals puts you in the top 3 to 4% of real estate agents in the country. If you’re not there yet and you feel stretched, something in how you’re managing your time needs to change.
Here’s a six-question time audit to help you figure out where the gaps are:
- Is everything in your calendar? If it’s not scheduled, it’s probably not happening. Start there.
- Do you have multiple calendars? Personal, business, social, all separate? Put it all in one place. Complexity is the enemy of execution.
- What can you stop saying yes to? Home inspections you don’t need to attend, tasks that aren’t yours to own. A slow yes costs you just as much as a fast no. Get selective.
- Are you using rocks, pebbles, and sand planning strategies? Put your personal commitments in first. Then block your income-producing activities. Those are your rocks and you can’t move them. Appointments, client calls, and negotiations are your pebbles and they fit around the rocks. Everything else is sand and it fills in wherever it can.
- What time are you getting up? The morning is the most controllable part of your day. Use it.
- Where can you steal time? I drove out to look at a property recently. Long drive. Instead of putting on a podcast, I knocked out anniversary and birthday calls to closed clients the whole way there. I got back an hour of prospecting time I would have otherwise lost. Look for those windows every day.
Busy does not equal productive, my friends. Write that somewhere you’ll see it.
Now Go Run It
Look, we covered a lot here. Those are the five bottlenecks, and I gave you something actionable for each one
Here’s the game: write down what applies to your business right now and go freaking do it.







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