Most agents think they need a constant stream of fresh content ideas.
In reality, the best creators know how to repurpose their most engaging post. Even one great question can be enough for a week’s worth of content.
Ask something your audience can’t resist answering, and they’ll do the hard part for you. They’ll tell stories, debate each other, share opinions, and hand you the exact language, humor, and pain points that resonate with people in your market.
That’s exactly what happened when The Broke Agent posted this question on Facebook:
“What screams ‘new agent’ immediately?”
More than 200 agents jumped into the comments. Some shared rookie mistakes they still laugh about. Others defended new agents and pointed out the enthusiasm they bring to the business. The conversation became equal parts entertaining, nostalgic, and insightful.
More importantly, it became a content goldmine.
Why Hundreds of Agents Stopped to Comment
People love answering questions about topics they know well, especially when they can share an opinion or tell a story.
For content creators, that’s incredibly valuable.
Every comment is market research. It tells you what your audience finds funny, relatable, frustrating, or worth debating. Instead of guessing what to post next, you can build your next pieces of content around conversations that have already proven people care.
Here’s a varied sampling of the comments:
How One Post Generated Multiple Content Ideas
The original Facebook post was as simple as it gets: white text on a black background with a single question.
From there, one conversation turned into several pieces of content across multiple platforms.
#1: Three-comment image post
#2: Text post with a twist one of the comments
This one led with “You know you’re working with a new real estate agent if….”
#3: Instagram carousel highlighting multiple comments
View this post on Instagram
So far, that one has over 3.3K likes, 50-plus shares, and more than 220 comments.
It works because the question and many of the original post’s comments resonate with The Broke Agent’s audience. Or it gets them reacting and sharing their own opinions.
#4: This blog.
Yes, this counts too.
Create Your Own Question Post & Repurpose the Results
You don’t need a massive audience to use this strategy. Here’s the blueprint to create your own engaging post:
- Ask a question your audience has strong opinions about, tied to your niche or market.
- Turn that question into a simple text post: solid color background, high-contrast text, no distractions from the question itself.
- Pull three of the funniest or most provocative comments and turn them into a follow-up post.
- Take one strong comment and rework it into its own statement post.
- Build an Instagram carousel out of multiple comments or answers.
- Watch which format performs best so you know what to run again.
Details on follow-up posts aren’t set in stone. If you have an idea for a b-roll video with a text-based hook at the top, go with it. If you’d rather create a text post or image post on Instagram, do that.
See what happens. Take some notes. Then try something else.
