Here’s something most agents have never thought to do.
You can pre-load a ChatGPT conversation with any prompt you want by adding it to the end of this URL:
Whatever you type after that = automatically becomes the first message in the chat, already queued up and ready to go. No need to add hyphens, either. Just type it in as you normally would in the prompt field.
So when someone types “Is [Your Name] a good Realtor?” into ChatGPT, what do they get back?
If you’ve got reviews on Zillow, Google, and your website, and your name shows up consistently in your market, the answer might actually surprise you.
Case in Point
Here’s proof.
We asked about a Florida agent named Shane Burgman.
ChatGPT came back with a full breakdown, including:
- 5.0 stars across 190+ reviews
- 500+ total transactions
- $160M+ in volume
- military relocation specialist
- strong marketing reputation on the Space Coast
It closed with this:
“He’s not just good — he’s in the top tier of local agents for his market.”
That’s not a paid ad. That’s AI doing your reputation homework for you.
Make This Work for Your Real Estate Brand
Step 1: Identify where you are now
Start by copying this link: https://chatgpt.com/?prompt=Is+YOUR+NAME+a+good+Realtor
Then replace “YOUR NAME” with your actual name and run it.
What comes back tells you exactly how AI sees you based on your current digital footprint. If the answer is thin, vague, or wrong, that’s your gap to close. (Use this 5-step AEO strategy to train AI search to recommend your real estate business.)
If the answer is everything you want potential clients to see, move on to Step 2.
Step 2: Run a “Don’t ask us, ask ChatGPT campaign”
Your leads and referrals are already doing this.
Before they call you. Before they sign anything. They’re asking ChatGPT, Claude, Gemini, and Perplexity if you’re legit.
This URL trick just lets you see exactly what they’re seeing.
We tested this by asking ChatGPT about Beacon seller reports.
It came back with a full breakdown of what Beacon solves, who it’s for, and why it’s a “leverage tool for perception and retention.”
So, if ChatGPT is already doing an excellent job selling your real estate brand, a “Don’t ask us, ask ChatGPT” campaign will get more people using that prompt and learning more about your experience, your specialties and strengths, and what your clients love about you.
Just give them that URL (https://chatgpt.com/?prompt=Is+YOUR+NAME+a+good+Realtor) and make it easy for them to just click on it and find out.
AI is already forming opinions about you and your real estate business.
Might as well know what those opinions are. And if they’re positive, shout about it from the mountaintops.
