Acquisition.com CEO Sharran Srivatsaa recently shared this line on Instagram:
“One of the fastest ways to change your life is to increase the speed at which you resolve tension.”
That’s it. That’s the whole framework.
It’s one of those lines that’s obvious when you hear it, but explains a lot about why some agents are constantly busy but not meeting their goals.
Every conversation or task you’ve been putting off is a place where your momentum is stalling. Resolve faster, and the whole thing speeds up.
What Tension Avoidance Costs You
Every delayed response has a price. The client who doesn’t hear back starts wondering if you’re paying attention. The seller who needed a hard conversation about price two weeks ago is now emotionally dug in. Avoidance might feel like it’s buying you time, but it’s actually spending it.
Here’s what delay looks like in a real week:
- A voicemail from a frustrated buyer sits unreturned for 48 hours because you’re not sure what to say
- An offer you know the seller won’t like stays in your drafts because you’re dreading the reaction
- A price reduction conversation keeps getting pushed because the timing never feels right
This is why Byron Lazine argues most agents have a speed problem (not a lead problem). And it’s one that can easily kill your business.
Nothing grows while you’re busy avoiding discomfort.
Delayed tension compounds. The longer it sits, the harder the conversation gets. And the less likely your client is to trust you, let alone recommend you to anyone else.
How to Run the Play
Sharran’s framework is a daily operating decision. Speed in this business comes from clearing the queue, and the queue fills up fast when you’re avoiding the conversations you know you need to have.
Here’s what that looks like in your day-to-day:
- Return the hard call today, even if you don’t have a perfect answer ready
- Call every lead (or respond to a lead’s call) within 60 seconds (per Alex Hormozi)
- Send the email you’ve been rewriting in your head for three days
- Have the pricing conversation before the seller brings it up first (using the 10-10-0 rule)
- Deliver the offer you know they won’t love, with context that helps them think it through
Clients remember how quickly you showed up when things got uncomfortable. This is how you build the kind of trust that generates referrals long after the deal closes.
Resolve Faster, Move Faster
Resolution speed is a skill, and it’s one most real estate agents aren’t actively building.
Every time you pick up the hard call or send the difficult email the same day, you’re training yourself to move faster and your clients to trust you more.
Stop letting tension sit (and fester). Give your clients a reason to think, “Wow, that was fast!” and watch what happens to your business.
