Informal, authentic b-roll posts are crushing on Instagram right now. Folks are scrolling right past polished, hyper-produced content that takes hours and stopping for posts with an off-the-cuff feel.
The Broke Agent flagged this on Wednesday’s Content Audits in BAMx and spotlighted reels by Krys Benyamein, three of which we’re featuring here.
One of our BAMx members ran the play Thursday morning and shared her own mind-blowing results. So, because we want all our BAM readers to benefit, here’s a quick review of this content style, some top shelf examples, and what you need to know to create your own.
B-Roll Reels that are Working Right Now
Just telling you to create more b-roll content doesn’t help you if you don’t know what that looks like or how to make the kind of b-roll videos that stop people from scrolling past.
Krys Benyamein is a master of this content style (among many others), and it took me longer than I care to admit to choose just three to highlight in this post.
But here they are.
#1: Lake Tahoe cruise reel
This one reminds me of how much fun it is to be on a boat. You see Krys at the helm, smiling as his boat flies across the water on Lake Tahoe. But that’s not the only scene-stealer.
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The text overlay reads:
“AI is replacing us”
AI isn’t driving a boat across Lake Tahoe on a Tuesday afternoon just to have a Wet Woody for lunch at Garwoods.
Percy Faith’s theme from “A Summer Place” is playing in the background, and it’s a perfect fit for the vibe. I had to read the comments to find out what a “Wet Woody” is, but as Krys said, “Some call it nectar of the gods.”
#2: Short shorts reel
If you need a good laugh, this is one of many reasons to follow Krys on Instagram. The text overlay explains why he’s walking up and down the street wearing shorts with a hem sitting a few inches north of where men’s shorts typically land.
Derrick Gregory’s comment nails it:
“Don’t sit down while wearing those, man.”
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The text box on the screen tells the full story behind the awkward video footage:
“I bought two pairs of running shorts online. The first pair arrived looking less “morning run at the beach” and more “recently divorced tennis instructor.” Somehow the second pair was even worse. This morning, I made eye contact with the Amazon driver and immediately wondered if she was about to finish her route or report a crime.”
Self-deprecating humor drives engagement. Not only is Krys putting himself in a vulnerable position wearing those shorts in public (though we’re pretty sure the Amazon driver has seen worse), he’s turning those tragic shorts into a brand asset.
Not everyone would go there. But not everyone has built what Krys has built. And he didn’t get there by being precious with his content.
#3: World Cup victory dance reel
We’re not sure whether this was always planned as content for Krys’s IG or if he was just having fun, but he filmed himself doing a victory dance after Egypt’s team beat New Zealand in the World Cup:
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The text overlay at the top says it all:
Every Egyptian after we just beat New Zealand in the World Cup
This works because Krys is sharing some of his own personal identity and his cultural connection with a victory the whole world witnessed. It’s a relatable reaction, and it speaks to anyone familiar with Egyptian culture, as well as anyone who isn’t shy about dancing to celebrate a win.
How to Make it Your Own
BAMx member Cherie Mortensen attended Content Audits on Wednesday and heard The Broke Agent’s b-roll tip.
The next morning, she was headed to a friend’s coffee pickup service and shot a five-second clip of b-roll. She collabed on the post, and it hit nearly 1,200 views in less than an hour.
Stoked by her results, she posted her win in the BAMx community.
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Cherie’s post proves you don’t need a camera crew, a ring light, or even a script for this one. You need your phone and something happening in your life.
B-roll is any footage where you’re just living:
- Walking somewhere
- Picking up lunch
- Stopping for a coffee pick-up
- Sitting on a patio (or on a boat)
- Walking nervously in the street
The video is the container. The text overlay works in tandem with the b-roll to make people stop scrolling. It’s a perfect blend of visual and verbal hooks, and most of the work is done when you’re just filming yourself on the job, spending time with family and friends, etc.
So, here’s how to put one together:
- Pick a moment from your actual week and write the overlay the way you’d text it to a friend. Use specific details and real reactions. No real estate jargon.
- Pick audio that fits the vibe. Familiar tunes tend to work better than trending ones because they feel like a moment (not a content play)
- Keep the footage short. Five to ten seconds is plenty
- If your b-roll involves a local business, ask them to collab so their audience sees it, too.
Remember you’re not aiming for flawless production. Right now, people are pausing for what feels human, not polished AI-generated content.
Be your unfiltered, weird, imperfect self. You’ll enjoy it more, and so will your audience.
For a deeper dive on this and all things real estate content, you’ll want to be front and center on the monthly Content Audits in BAMx. Members also have access to all the replays, including the one that inspired this blog.
Sign up for a 7-day free trial for access.
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