Instagram has made local content feel more complicated than it needs to be.
Agents get flooded with advice about hooks, trends, editing styles, posting frequency, and platform changes, and somewhere in the middle of all that noise, the actual goal gets lost.
You’re trying to become the person people in your market think of when they need real estate help.
That’s exactly what BAM’s upcoming training is built to solve.
In “The Hyperlocal Content Formula: 3 Types of Posts That Make You the Go-To Local Account (Without Overthinking Content),” The Broke Agent and the Viral Agent crew will break down a simpler approach to local content.
The session features Alyssa Curnutt, Krys Benyamein, and Tessabella Jelten.
Each will break down one type of hyperlocal post that is working in their market right now and explain how agents can use the same approach to start more conversations with potential clients.
The big event is coming up tomorrow. Sign up below to save your spot.
The Hyperlocal Content Formula: 3 Types of Posts that Make You the Go-To Local Account (Without Overthinking Content)
Tuesday, March 17, 2026
3:00 pm ET / 12:00 pm PT
The 3 Hyperlocal Post Types That Turn Followers Into Clients
This training is built around a simple idea. Certain types of hyperlocal posts consistently turn followers into real conversations with potential clients.
Instead of guessing what to post next, agents can focus on a handful of formats that work across almost every market.
During the session, three successful creators will break down the specific content strategies they use to stay visible in their communities and attract new business online.
Here’s what agents will learn from each speaker:
- Alyssa Curnutt: How she creates posts about local businesses and community events that connect with her audience and generate clients, including content that has helped produce 35+ deals from hyperlocal posts.
- Krys Benyamein: How simple posts about local news can position an agent as the person who always knows what’s happening in the market and in the community.
- Tessabella Jelten: How a clear content filter helps attract the type of clients you actually want to work with, while discouraging the ones who are not the right fit.
Agents who attend will also walk away with practical ideas they can put into action right away.
The training will cover how to turn everyday local updates into engaging posts, how to build recognition as the go-to account in your market, and how to stay consistent without feeling like you need to post constantly.
If you want a simple framework for creating local content that leads to real conversations with potential clients, register today for the March 17 training.
