Every day, agents are posting content, tweaking captions, adjusting graphics, trying to make things look “right.” And most of the time, the decision-making behind it comes down to what feels good or looks polished, and what seems like it should work..
But very few actually stop and look at the data.
In a recent Instagram reel, Vanessa Mouton shares what happened after she conducted a quarterly content audit, based on a recent post from The Broke Agent.
She went back through her last 90 days of posts on Instagram, sorted them by performance, and looked at what actually connected with her audience.
The results didn’t match what she expected.
And they point to a mistake a lot of agents are still making.
Lessons From a 90-Day Content Audit
Vanessa Mouton opens her reel with a line that would get a lot of agents raising their hands:
“So, who else hates how they look on camera?”
Relatable. And she owns it, following up with this:
“I was guilty of it. But I got over it because I had to.
“This is what I sound like. This is what I look like.”
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She acknowledges the inner crisis of confidence so many creators feel and moves on. It’s honest, and it sets up everything that comes next.
She knows what her audience is there for so she gets right down to it.
The whole thing started with a prompt from BAM.
“This morning, I got an email from BAM… one of the recommendations they had was to audit your social media for the last 90 days.”
So she did it. She pulled up Instagram, set the date range, and sorted her posts by performance. Then she started looking for patterns.
Vanessa found that the majority of her top posts all featured the same thing: her face.
“Thankfully, I have gotten over the being on camera, but I need to do more of it apparently. My top performing content was stuff that had my face on it.”
She’s talking about real, in-the-moment content.
- Group photos.
- Action shots.
- A video of her climbing icy steps with clients.
Content where she’s part of what’s happening, not just presenting it.
Then she looked at the other end, the content that wasn’t performing.
“The lowest performing stuff was the stuff that was perfectly templated… I thought, ‘Oh my gosh, this is beautiful.’ Because I love marketing.”
These were the posts she put time into. Clean layouts. Beautifully-crafted visuals. The kind of content that feels like it should work.
Turns out, it didn’t.
“My audience didn’t give a crap.”
How to Apply This to Your Own Content in 3 Steps
This is where a content audit becomes valuable.
Because without it, most agents would keep doing more of they think looks right instead of what actually works.
Here’s a simple, 3-step content audit framework from The Broke Agent that you can use for your own content:
- Find what’s working: Sort your last 90 days of Instagram posts and look at the top performers.
- Cut what’s not working: Look at the lowest-performing posts and find patterns.
- Double down and build from there: Once you have the data, double down on what is working.
A 90-day audit will show you what’s working.
But if you want to go a step further, getting live feedback on your content can speed that process up.
That’s what agents are tapping into inside BAMx, where monthly Content Audits with The Broke Agent and BAM Head of Video Bobby Kawecki break down real posts and profiles, so you’re not just guessing what to do next.
Here’s what one of our members said:
A free 7-day trial gets you instant access.
