May is stacked. Here’s what to post.
General themes: summer is about to begin, and school’s almost out.
Here are some quick general ideas:
Hyperlocal Content Ideas
- Summer camp guides in [City]: what’s available, what’s popular, what fills up fast
- Best public pools and water parks in [Your Market]
- Free things to do with kids this summer in [City]
- “The summer bucket list for [City] families”
- Best patios and outdoor dining in [Your Market]
- “Where locals actually go in summer in [City]” vs. where tourists go
- Now that school’s out, here are my favorite places to take the kids…
May 4: Star Wars Day
This is a huge content day… if you’re an enormous nerd like me.
Easy mode: Throw a real Yoda quote on your IG Story or relate it to housing:
- “Buy or rent, decide you must.”
- “The offer… strong it is.”
- “Move-in ready, this home is.”
- “This IS the house you’re looking for”
Only Star Wars fans will understand those…
Here is a template you can steal for a new listing.
Get access to that and our entire content library with a 7-Day Free Trial to our community.
Use trending Star Wars audio on your Reels for subtle trendjacking. My personal favorite is The Imperial March.
If there are any hyperlocal Star Wars events going on in your market, now is probably the only good time to mention them. And of course, share some Star Wars memes.
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Ok, that’s enough on Star Wars day. Like .02% of agents will actually care. Moving on!
May 5: Cinco de Mayo
This lands on a Tuesday this year, so prepare your posts accordingly:
Ideas:
- Top 5 Spots to Celebrate Cinco de Mayo in [Your City]
- Favorite Mexican restaurants in [Your City]
- Favorite place to grab a taco in [Your City]
- Green screen yourself reviewing a local restaurant’s menu or margarita flight
- Make a margarita while talking about something real estate-related
- Talk about any local Cinco de Mayo festivals or celebrations
We also have this customizable, hyperlocal template for you in our BAMx membership.
Did you claim your 7-Day free trial yet? Try it, then keep reading.
May 10: Mother’s Day
Ideas:
- Mother’s Day Brunch Spots in [Your City]
- Last-minute gift ideas reel: If you haven’t bought your mom a gift yet, here’s where I would recommend going (insert local businesses)
- 4 Things You Can Do With Mom This Weekend in [City]
- Things Moms Actually Want in a Home carousel (big pantry, yard, laundry room next to bedrooms, etc.)
- Share a photo or story about your mom. Doesn’t have to be real estate related at all. Just a great day to honor her.
- Talk about something you learned from your mom that you work into your business. Storytelling.
May 25: Memorial Day
Some people get confused about what this day means, so just a reminder: Memorial Day is a U.S. federal holiday observed on the last Monday of May to honor and remember the men and women who died while serving in the U.S. military.
Yes, it’s also the unofficial start of Summer and a “long weekend” for non-Realtors, but don’t forget to create content that is also respectful.
Ideas:
- Promote or create content around a local parade or remembrance event
- A reminder post: “Yes, it’s a long weekend, but let’s remember what it’s really for…”
- What people do for Memorial Day in your local market
- Memorial Day events guide for a lead magnet
May Social Media Tips
Here are three things that every agent should do in May to improve your marketing game.
- Train ChatGPT or Claude to sound exactly like you, and so “they” know your content & marketing goals. It takes ten minutes. Here’s a quick tutorial.
- Read about the number one way to boost engagement on all platforms here.
- Join our BAMx community and get instant access to weekly social media tips, video scripts, blogs, and emails so you never have to worry about any of this stuff again. Join here.
Have a great month!
