Zillow and Realtracs announced a new data licensing agreement on August 5, covering Nashville and the rest of the Realtracs footprint across Tennessee, Kentucky, Alabama, Georgia, North Carolina, and South Carolina.
This comes nearly two months after Realtracs announced it would keep Zillow’s feed alive as licensing negotiations continued past the June 8 deadline (which had been extended from May 31).
The new agreement establishes modern licensing standards for how Realtracs listing data may be licensed and used by Zillow.
Here’s what the agreement includes and what it means for agents.
What Doesn’t Change for Agents in These Markets
Realtracs listings keep flowing to Zillow without interruption. Sellers keep their full reach to Zillow’s audience, and buyers keep seeing every home available on the market.
Zillow’s Listing Access Standards were not modified as part of this deal. The same rules that governed listing visibility before this agreement remain in place.
The tools agents use to run their day-to-day business are unaffected. That includes:
- Follow Up Boss, for CRM and lead management
- dotloop, for transaction management
- ShowingTime, for scheduling tours
If your team runs on any of these three platforms, this agreement doesn’t require you to change a thing.
What’s New in the Licensing Terms
This deal is about how Realtracs listing data can be licensed and used going forward. The agreement introduces several new terms:
- Clearer, approved uses for Realtracs data, including listing search and market analytics
- New guardrails on how listing content can be used in AI and large language model (LLM) tools, and in other consumer products built on it
- More detailed reporting for brokers and agents on listing activity, including visibility into how a listing is viewed and engaged with online
- A new suppression notification process: Realtracs receives the same suppression notice an agent gets under Zillow’s Listing Access Standards, at the same time
That last point gives Realtracs a signal to step in and work with the brokers and agents involved.
Both companies frame this agreement around broad exposure over private listing networks. Zillow points to its own research to support that framing.
Nashville metro sellers who sold off-market between 2023 and 2025 lost an average of $6,478 per transaction, according to Zillow, adding up to $16.3 million in losses across the market.
Realtracs continues to support marketing flexibility through two existing options:
- Company Exclusives
- Realtracs Exclusives
In its release, Realtracs states that once a home goes public, real estate professionals and consumers should have equal access to it.
This agreement lays the groundwork for the Realtracs Data Licensing Platform, a system built to standardize licensing terms across the broader technology ecosystem.
What’s Next?
Nothing changes on the ground for Nashville agents today. Listings keep flowing to Zillow, and the Zillow-powered tools agents use are unaffected.
The bigger resolution here is that the suppression standoff that put Zillow’s access to Nashville listings in question since spring is now settled.
Realtracs is still negotiating similar licensing terms with Homes.com, Redfin, and Realtor.com, so agents in other Realtracs markets should expect to see this same structure again as those talks close out.
