Hosts Byron Lazine and Nicole White give their take on three trending headlines making a racket in the real estate industry.
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How Much Do Agents ACTUALLY Make?
This week on The Real Word, Byron Lazine and Nicole White discussed the NAR 2023 Member Profile, with a special focus on what real estate agents actually make in 2023. Using a table with average incomes based on education level, they found the rough equivalent for the...
Misleading Data That Is Costing Agents & Consumers
This week on The Real Word, Byron Lazine and Nicole White discuss a report by the Consumer Federation of America (CFA) titled, “A Surfeit of Real Estate Agents,” based on market data from early 2022, at the latest. The report argues that “marginal agents,” which they...
America’s 4.3 MILLION Home Construction CRISIS
This week on The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on the “Construction Crisis: The U.S. Needs 4.3 Million More Homes.” Next, they react to a Ryan Serhant video where he recounts a meal with a his first billionaire...
$10,000 Incentive Every Agent NEEDS To Know About
This week on The Real Word, Byron Lazine and Nicole White are recording at 66 High Street, for reasons they explain at the end of the pod. If a $10,000 listing bonus sounds good to you, stay tuned and take notes. Topic #1 was a BAM article on mortgage professionals...
87% Of Consumers Ranked Home Ownership More Important Than THIS
This week on The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on what “living the good life” means to consumers—focusing on factors other than owning a home. It might surprise you what almost nine out of ten (87%) consumers ranked...
Home Depot’s Tiny Homes: Viable Solution For Affordable Housing?
This week on The Real Word, Byron Lazine and Nicole White start with a viral Tweet on a prefab tiny house being sold by Home Depot for $44K. With 540 square feet, this one-bedroom is designed for “easy assembly on your own concrete slab.” Byron asks the question many...
Elon Musk Tweets that a Home Price Meltdown is Coming
This week on The Real Word, Byron Lazine and Nicole White kick things off with a questionable Tweet on the housing market by Elon Musk, along with related Tweets by David Sacks and Lance Lambert. Here’s a quick breakdown, which all started with a Tweet by David Sacks...
The TRUTH Behind Agents Getting Out Of Business
This week on The Real Word, Byron Lazine and Nicole White kick things off with a review of a BAM article on Byron’s NBC segment, which addressed the “Sunday Scaries” and shared Byron’s response to the “Bare Minimum Monday” trend. We do wish they would have included...
How Mortgage Brokers Can Earn Agents’ Business & Barstool Admits Defeat
This week on The Real Word, Byron Lazine and Nicole White start the show with a review of last night’s BAM vs. Barstool Sports debate, which makes us question whether the folks at the Kirk Minihane Show—particularly Dave Cullinane—actually know how a debate works. ...
Barstool Sports Calls Out Real Word With UNHINGED Clip
This week, on The Real Word, Byron Lazine and Nicole White start the conversation with an attack on the podcast by Dave Cullinane of Barstool Sports. After sharing a recorded segment of The Kirk Minihane Show, Byron and Nicole react to Dave’s comments (and the...
Homes.com VS Realtor.com – The Real Estate Portal Race
This week on The Real Word, Byron Lazine and Nicole White start the conversation with a couple of articles on Homes.com—one highlighting the progress it’s made in the real estate portal race, while Zillow continues to dominate, and the other focused on a BAM article...
The Escalating Brokerage Battle For Ultimate Agent Count
This week on The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on what it might take to become a homeowner—at least according to many Gen Z and millennial renters. A winning lottery ticket made the list. Next up was an Inman...
Why Barbara Corcoran Says You Should Buy a Home RIGHT NOW
This week on The Real Word, Byron Lazine and Nicole White have two interesting news articles on Barbara Corcoran, one of the original sharks of ABC’s Shark Tank. The first article, by CNBC, focuses on Corcoran’s real estate advice for twenty-somethings. Next, they...
Zillow Deepens Home Buyer Trust & Inman’s Strange Phone Call
This week on The Real Word, Byron Lazine and Nicole White kick off with a BAM article on Zillow’s newest search filter, which allows home seekers to filter search results by their maximum affordable monthly payment. Next up was a second BAM piece on another...
March Madness Chaos Ensues As Trump Indictment Looms
This week on The Real Word, Byron and Nicole start with an article by BAM Creator Tom Toole on “Three Lessons from March Madness to Help You Win in Real Estate.” Next up was an article by The Real Deal on the Trump indictment and what it could mean for the former...
Homes.Com Ad Scandal That Might Be STEALING Your Leads
On today’s episode of The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on Homes.com—specifically its YouTube ads, which are using agent names to direct leads to its own website. That led to the discovery of different ads with...
The Impact of Rising Interest Rates on Millennials and Boomers
For this week’s episode of The Real Word, Byron is recording from the BAM booth at the Turn On Event in Portland, Oregon. He and Nicole start off the conversation with a warning from Million Dollar Listing star Josh Altman about the California mansion tax. Byron and...
Brad Inman’s Hot Take On The Second Largest Bank Collapse in History
In this week’s episode of The Real Word, Byron Lazine and Nicole White start with an Inman article on the importance of Silicon Valley Bank (SVB), which made the news when some high-risk moves led it to its recent takeover by California regulators—and the second...
Warning For Luxury Agents: Less Million-Dollar Homes
This week on The Real Word, Byron Lazine and Nicole White kick things off with a BAM article on the biggest regrets of first-time sellers. Tune in to see whether any of these sound familiar to you—and what you can do to make sure none of your first-time sellers can...
Why Lawsuits In Real Estate Can See An Increase in 2023
Today’s episode of The Real Word started with news that, understandably, is making agents nervous. Lawsuits in real estate are on the rise in 2023. Byron Lazine and Nicole White weigh in on why lawsuits against real estate agents have become more prevalent—and what...
Grant Cardone Says THIS Will Save Housing
In this week’s episode of The Real Word, Byron Lazine and Nicole White return to OG style with three rackets. Now that Washington is focused on preparing for the next election, there’s less content related to the housing market. Hence the absence of the “Left, Middle,...
The TRUTH About Realtor Dress Codes
With Nicole away for the week, Lisa Chinatti joins Byron Lazine for an episode of The Real Word that begins with a nod to Valentine’s Day, courtesy of Zillow, Realtor.com, and HarrisX.Byron and Lisa discussed a new BAM article on the “singles tax” paid by solo...
Why Mortgage Rates Are DAMAGING Affordability
On this week’s episode of The Real Word, Byron Lazine and Nicole White start off with an Inman article saying most homebuyers are paying thousands of dollars ($4,300 on average) up front to buy down the mortgage rate—paying roughly three times the amount they would...
Will Jason Oppenheim’s Lawsuit Prediction Be The END Of NAR
This week on The Real Word, Byron Lazine and Nicole White discuss a BAM article on U.S. home seller profits in 2022—specifically, the increase in profits and ROI compared to 2021 and 2020.Next up was an Inman article quoting the founder of the Oppenheim Group and star...
Airbnb Flips the Housing Market in These 25 Cities
This week’s episode of The Real Word began with a BAM article on new Airbnb restrictions in 25 towns and cities across the U.S. and Canada—with more likely to join the list. Next up was a BAM article on how inflation specifically has changed home-buying plans for 92%...
Keller Williams Facing 40 MILLION Dollar Lawsuit
This week’s episode of The Real Word starts with Byron Lazine and Nicole White weighing in on the Keller Williams cold call class action lawsuit—and their $40 million settlement. Next up was a MarketWatch article on what economists have to say about home price cuts...
The eXp CEO Just Blamed THIS On The Housing Market
On today’s episode of The Real Word, Byron Lazine and Nicole White started with very similar quotes from two big names in the industry: eXp Realty founder Glenn Sandford and Compass CEO Robert Reffkin.Both suggested that if the housing market had remained strong,...
The TRUTH About Being A Part-Time Agent
The first 2023 episode of The Real Word brings some exciting news—and a surprising admission by one of our hosts. Byron Lazine and Nicole White start with a BAM article on expired listings, which segues nicely to the announcement of tomorrow’s live cold-calling event,...
What Falling Home Prices Mean For The 2023 Market
On this week’s episode of The Real Word, Byron and Nicole started with a MarketWatch article on a Case-Schiller update for December 2022—and tied in a Twitter thread from a knowledgeable resource on the platform: Lance Lambert. Next up was a BAM article on HubSpot’s...
Team Structures Are RUINING Rankings
Just how meaningful is a ranking system for real estate teams if no one can agree on what the word “team” actually means? This week on The Real Word, Byron Lazine and Nicole White start their discussion on an Inman article written by BAM Creator Troy Palmquist—with a...
Zillow, VRX Media, and the Future of Home Tours
On this week’s episode of The Real Word, Byron and Nicole start with Zillow’s recent acquisition of VRX Media, what the latter brings to the Zillow Group ecosystem, and what it means for agents.Next up was a BAM article on Realtor.com®’s list of the hottest housing...
Could This Cost Opendoor BILLIONS?
For today’s 250th episode of The Real Word, Byron surprised his co-host with a gift before launching into the day's meatiest topic: the existential crisis facing Opendoor and the future of iBuying. If Opendoor’s behavior has been raising eyebrows, the next breaking...
“There’s NO FIXING Compass” – Jason Oppenheim
On this week’s episode of The Real Word, Byron Lazine and Nicole White start with a New York Times article on the growing percentage of older Americans living alone, which contradicts the widely-held belief that more people are sharing their spaces with others.Next up...
Why So Many Real Estate Agents Are Leaving the Industry
What’s with all the real estate agents fleeing the industry in droves? And is there really such a thing as a bad lead? Those are just two of the questions that come up in today’s episode of The Real Word. This week, Byron Lazine and Nicole White discuss the mass...
Is This THE END of iBuying?
Landlords are charging tenants pet rent and $600 fees, according to a recent MarketWatch article. And with the higher cost of everything right now, pet owners feel that extra pinch. On this week’s episode of The Real Word, Byron and Nicole discuss the topic of pet...
Paying Your Rent Will NEVER Be The Same
The downward pressure on the housing market is real. Do you know how to survive it?On this week’s The Real Word, Byron Lazine and Nicole White discuss big drops in pending sales and showings and what the slowing market means for real estate agents. Plus, a disruption...
Real Estate Companies Ripe for Acquisition in 2023
In today’s market, real estate technology companies are splitting into two camps—predators and prey—based on their financial standing. So, what does this mean for brokerages like Compass?In this week’s episode of The Real Word, Byron Lazine and Nicole White discuss...
Why Realtor.com is CRUSHING Video Marketing
Appraisers are feeling the pressure. But it may be for different reasons than you think. Byron Lazine and Nicole White discuss appraiser challenges on this week’s The Real Word, along with a brilliant new marketing campaign by Realtor.com and why you should pay...
6 Negotiating Tactics Every Agent Should Know About
Every agent has to give negotiating advice to their clients at some point. And in today’s market, there’s a trending piece of advice that may wreck your clients' financial situation.In this week’s episode of The Real Word, Byron Lazine and Nicole White discuss how...
Florida Housing Crisis Post Hurricane Ian
This episode of The Real Word Podcast started with news of a Hurricane Ian relief fund and a special offer from Byron. That segued nicely to the first topic – Hurricane Ian and a New York Times piece on the storm and its impact on homeowners. Next up was an Inman...
What Zillow’s Newest Product, ShowingTime+, Means for Agents
This week on The Real Word, Byron Lazine and Nicole White sit down to discuss Zillow’s launch of ShowingTime+ and what that means for agents, along with a CNBC article on amphibious houses and floating cities as a way to adapt to extreme weather. Speaking of which,...
Why Opendoor Is Selling Homes At a LOSS
Opendoor, like the now-retired Zillow Offers, is selling homes for less than the purchase price for the first time.This week on The Real Word, Byron Lazine and Nicole White sit down to discuss the Opendoor news, along with the latest lawsuit against Zillow for...
Remote Work is DOOMING Florida Housing
This week on The Real Word, Byron Lazine and Nicole White discuss the heightened risk of mortgage fraud and the impact of remote work on Florida’s housing market—specifically the rise in rents and housing prices thanks to competition from the remote work...
Goldman Sachs Predicts Housing DOOM
This week on The Real Word, Byron Lazine and Nicole White discuss a new forecast by Goldman Sachs on falling home sales and the return of the 40-year fixed mortgage. Today’s “Left, Middle, Right” focused on California blackout risks (and what that means for California...
The TRUTH About Zillow’s ShowingTime Acquisition
This week on The Real Word, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, along with confusion over the term, ‘housing recession,’ which has been used to stoke fears. Turns out even economists can’t agree on a clear meaning for it. Today’s...
The WORST Home Appraisal of All Time
The Real Word is live from Dallas at the Tom Ferry Success Summit this week! Byron Lazine and Nicole White discuss the appraisal process—including a recent headline about an appraisal company that undervalued a home based on the homeowner’s race—and slashed...
Could This IMPLODE The Housing Market?
On this week’s episode of The Real Word, Byron Lazine and Nicole White discuss recession in real estate, the decline in homebuilder confidence, and Inman’s “Industry Blueprint for a Changing Market.” For today’s “Left, Middle, Right” segment, Byron delivers hot takes...
The Real Estate Partnership SHOCKING The Industry
Nicole is back for the 234th episode of The Real Word podcast with Byron, and both hosts are ready to launch the new third segment, which they explain at the end. Before diving into today’s topics, they took a moment to congratulate Matt Lionetti and The Broke Agent...
Exposing Opendoor — MASSIVE Legal Trouble!
Nicole White wanted to join in this week from her family vacation in the Florida Keys, but the wifi at her vacation house is like AOL start-up—the worst Byron has ever seen. So, for the first time on The Real Word, Byron Lazine is going solo to discuss the FTC...
Did Congress Just DOOM The Housing Market?
This week on The Real Word, Byron Lazine and Nicole White discuss NAR’s appeal to Congress and the biggest real estate transitions of 2022. NAR Testifies to CongressFirst up is a headline from Realtor Magazine: “Yun to Lawmakers: Market Won’t Improve Without Action on...
Homebuilder Sentiment Is Plummeting: Here’s Why
On this week’s episode of The Real Word, Byron Lazine and Nicole White discuss why homebuilder sentiment is plummeting and five truths every agent should know about shifting markets. Homebuilder sentiment plunges in JulyFirst up is a CNBC article on homebuilder...
Why 60,000 Home Buyer Contracts Were Canceled In June
This week on The Real Word, Byron Lazine and Nicole White discuss homebuyers canceling deals, the study showing this year to be the most expensive year to move (ever), and two BAM podcasts – including this one – being finalists for the 2022 Inman Innovator...
Two BAM Podcasts Are Finalists for Inman Innovator Award
Two BAM podcasts – Over Ask with The Broke Agent and Matt Lionetti and The Real Word with Byron Lazine and Nicole White – are finalists for an Inman Innovator Award in the Video/Podcast category. This morning, our staff received two emails with the exciting news,...
8 Mistakes Agents Must Avoid
The heat is on as an Inman article puts the spotlight on eight mistakes realtors make. That’s the starting point for today’s episode of The Real Word with Byron Lazine and Nicole White. They also discuss helping worried consumers prepare for a recession and inviting...
Bidding Wars Have Driven Up Rents THIS MUCH
On this week’s episode of The Real Word, Byron Lazine and Nicole White discuss bidding wars for renters, the impact of the housing market on global shipping, and content creators cashing in on Zillow listings. Bidding Wars for RentersFirst up is a Wall Street Journal...
Fannie Mae’s SHOCKING 2023 Housing Prediction
On this week’s episode of The Real Word, Byron and Nicole discuss Fannie Mae’s downgraded home sales expectations, along with seven things every agent should do as summer 2022 kicks off (some of which both Byron and Nicole wrote off as huge rackets) – and seven things...
Will Mortgage Rates IMPLODE The Housing Market?
On this week’s episode of The Real Word, Byron Lazine and Nicole White discuss the surge in mortgage interest rates past 6%, the backing off of deep-pocketed property buyers, and the continued reign of email as king of communication platforms. Mortgage rates now above...
The TV Show Changing An ENTIRE Housing Market
On today’s episode of The Real Word, Byron Lazine and Nicole White discuss PPP loans, unprecedented home equity gains, and Yellowstone, the addictive Paramount series Montana residents love to hate.Billions in PPP Money for Real Estate AgentsInman reports, “More than...
The Shifting Real Estate Market
On this episode of The Real Word, Byron and Nicole talk about the jump in home listings (accompanied by a drop in pending sales), the power and structure of real estate masterminds, and Chris Smith’s new book.Home Listings JumpRacket #1 is all about a recent CNBC...
The Truth About Real Estate Reality TV
In this episode of The Real Word, Byron Lazine and Nicole White discuss reality TV, the spike in Google searches on the housing bubble, and the NAR rebranding of their annual event. Reality TV good or bad?First on the agenda is the Inman article: “Things just got...
How to Use Scary Headlines to Your Advantage with Tom Ferry
In episode 222 of The Real Word, Byron and Nicole are joined by Tom Ferry to discuss if we are in a housing bubble, the plan to increase housing supply with affordable housing and Tom favorite marketeers.Tom Ferry with Advice on the Housing BubbleWith many people...
How NAR is Spending Your Money
In episode 221 of The Real Word, Byron and Nicole discuss the increase in the National Association Of Realtors dues, where exactly NAR spends the bulk of their money, and the new streamlined offer management and communication service for listing agents.Agents React to...
Fate of Housing Market in Fed’s Hands
In episode 220 of The Real Word, Byron and Nicole discuss how the fed's big decision on interest rates will impact the housing market, the huge Costar news affecting Zillow and realtor.com, and a TikTok that every agent can duplicate to get hundreds of thousands of...
The Class Action Lawsuit Threatening All Realtors
In episode 219 of The Real Word, Byron and Nicole discuss the implications of the bombshell class-action lawsuit set to rock the real estate industry, Zillow's adjusted home value and sales forecast, and the value of authentic personal branding.Federal Commission Suit...
Shocking Future Market Expectations Revealed
Two surveys take the spotlight on episode 218 of The Real Word, as Byron and Nicole discuss consumer confidence, builder confidence, and closing guarantees.Survey of Consumer ExpectationsThe Survey of Consumer Expectations surveyed households in February 2022. In it,...
Federal Appeals Court Threatens Use of Housing Floor Plans
When did floor plans become illegal?! This week on The Real Word, Byron and Nicole cover three topics we didn’t see coming. Check them out below, or tune in for the full episode. How Floor Plans became IllegalShout out to NAR for getting ahead of this racket - because...
Exposing the Economic Shock Hitting the Housing Market
This market is hard. We hear it from agents all over. And it’s true - the past couple of years are taking a toll on real estate agents and their clients. But don’t forget, the market five years ago was equally challenging, just in a different way. On this The Real...
Tom Ferry on Millennial Acquisition and Brand Building
Tom Ferry, the #1 ranked real estate coach in the nation, joined Byron and Nicole on episode 215 of The Real Word. Every year, Tom Ferry and his team help real estate agents hone their skills and meet the needs of their target consumers. So when it comes to the topic...
New Bill that could DESTROY Homeownership
Homeownership - and the increased wealth that comes with it - is at a high point. Could one bill destroy it all?California Speculation ActIn what could be the biggest racket of all time, the California Speculation Act is a bill proposing a tax on selling property if...