This Claude Skill Builds You a 5-Seat Board of Advisors Before You Hit Record

Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.
Man in a beige outfit leaning on a large glowing yellow app icon with a white starburst, labeled 'Claude' above.
Man in a beige outfit leaning on a large glowing yellow app icon with a white starburst, labeled 'Claude' above.
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You just spent hours filming your next video and making edits. You’re seconds away from posting it live.

That’s when a sudden terrifying question comes to mind: 

Did I pick a terrible idea for this post? 

What if you could skip that agony and ask a trio of leading content experts to review your content idea before you go to all the trouble of creating the post? 

Dave Hutch joined The Broke Agent last week to talk about how he does exactly that.

Hutch created a Claude Skill that builds a “Board of Advisors” to argue out whether a content idea should be kept, reshaped, or killed. 

Wait ‘til you see how well it works, and how easy it is to build.  

 

What the Board of Advisors Skill Does

The core of Hutch’s idea is a Claude Skill that acts as a stand-in for the friends who would tell you, with brutal, unflinching honesty, exactly what they think of your content idea. 

It’s like American Idol but for content ideas. Hutch built his Claude Skill with five total seats, each with a defined role: 

  • Two marketer seats modeled on Alex Hormozi and Sabri Suby
  • A “Champion” seat built to love the idea and push it toward its best version
  • A “Skeptic” seat built to try to kill the idea outright
  • A “Chair” seat that reviews the arguments and delivers the final call

Every idea gets one of three possible verdicts: keep, reshape, or kill. 

Here’s how Hutch describes the mechanics of it:

“The fifth seat is just the Chair and they decide the outcome. So this prompt and what this does is every single time I bring an idea to this board of advisors, they argue back and forth, they tell me whether the idea is keep, reshape or kill.”

The whole point of this setup is you get the “honest friend group” reaction before you’ve spent a weekend filming something that was never going to work.

During the podcast, Hutch shared his screen to show viewers the prompt he used to create the Claude Skill. 

How to Build the Skill in Claude

It doesn’t take a developer or a hyper-detailed AI prompt to build this board of advisors. Hutch built the whole thing in plain English using Anthropic‘s Skill Creator tool.

In Hutch’s words: 

“Remember, I want to preface this, but you don’t need to be techy to do this. The whole point of AI is to make you more efficient.”

Here are the four steps he broke down on the podcast:

  1. Open Customize, then Skills, then select Create with Claude
  2. Describe how many seats you want and give each one a role and a personality
  3. Dave dictates this part out loud using voice dictation, he mentions a free tool called Wispr Flow for this
  4. Click save/install once Claude generates the skill

The skill runs inside Claude Cowork, so you’ll need the paid version of Claude to build your own board of directors. 

Dave keeps his skills toggled on, so he never has to ask for the board by name. He just brings an idea and it runs automatically. 

The five seats aren’t locked to Dave’s picks either. If you build the skill, you can choose your own advisors and edit as needed. 

Maybe you want to model one of your advisors on The Broke Agent or on Gary Vaynerchuk. Or both. Build (and edit) your panel around whoever you look up to in marketing or content. 

The Board in Action on a Real Idea

Hutch ran a live example during the episode. The starting idea was a hyperlocal, World Cup themed food post for a real estate page.

Again Hutch shared his screen to reveal the Claude Skill’s output for this idea. 

The board did not go easy on it.

  • The Hormozi seat pointed out that food content on a real estate page is just a hobby unless it connects to an actual listing nearby
  • The Suby seat flagged the hook as too broad and pushed for narrowing to one specific buyer, an England fan house hunting in a particular neighborhood
  • The Champion seat called it a strong local guide angle worth building on
  • The Skeptic seat said every real estate account in the city would ride the same World Cup trend, and that the post would lose the viewer in the first few seconds

The Chair’s verdict was to reshape it. Instead of “best English food in Toronto,” the new angle became the most English neighborhoods in the city, where to watch the match, where to eat, and what homes cost in that pocket of town.

The final concept turned into a carousel or reel pairing three neighborhoods with a pub, a home price data point, and the World Cup tie-in for each one.

Why This Skill Isn’t Used to Write Scripts

One thing Hutch made clear on the podcast is what he doesn’t use this Skill for: 

Writing the actual video script. 

He uses Claude for hook ideas, specifically, since skip rate is the metric he cares about most. Writing out the full script is a different job, and it’s one he keeps for himself.

The Broke Agent doubled down on this, describing a recent post that used AI for both the images and the initial script. 

“The post is completely flopping. I used all of my own inputs, but it’s completely flopping.”

The idea was a LeBron James real estate trend jack, timed to his free agency news. It looked good on paper. It still flopped because the AI generated script had a cadence viewers could spot immediately.

AI-generated scripts and blogs right out the box are packed with AI tells that switch off attention in your readers and viewers faster than they can explain why they lost interest. 

Takeaway for agents: identify what AI does well, and lean into it. Hutch’s board of advisors Claude Skill does exactly that. 

Use it to save time for the things that require a human voice. 

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About the Author

Sarah Lentz started writing for BAM in late May of 2022 and quickly realized she was exactly where she wanted to be (and still is). Before BAM, she worked as a freelance writer. She lives in Minnesota with her four kids and, in her free time, is writing her next book.

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