Real Brokerage announced plans to acquire RE/MAX Holdings this morning, in a deal valued at approximately $880 million including debt, or roughly $550 million excluding it.
Once complete, the transaction will unite Real’s fast-growing, AI-powered brokerage model with REMAX’s longstanding global franchise network, forming a new parent company called Real REMAX Group.
The announcement adds to a growing wave of consolidation across the industry, following Rocket’s acquisition of Redfin and Compass’s acquisition Anywhere Real Estate.
On a special edition of the Hot Sheet, Chairman and CEO of Real Tamir Poleg joined Byron Lazine to discuss the news live:
A Combined Platform Built on Scale and Technology
The combined company will operate under a new parent called Real REMAX Group, trading on NASDAQ under the ticker REAX.
Under the proposed structure, both Real and REMAX will continue operating under their existing brands, alongside REMAX’s mortgage arm, Motto Mortgage. Behind the scenes, the integration is designed to create a more unified, tech-enabled platform.
The combined company would represent more than 180,000 agents across 120+ countries and, on a pro forma basis, would have generated approximately $2.3 billion in revenue and $157 million in adjusted EBITDA in 2025.
Real’s proprietary technology platform, reZEN, is expected to become available to REMAX agents and franchisees. The platform includes transaction management tools, AI-driven automation, and integrated financial services, positioning technology as a key differentiator in the combined offering.
Erik Carlson, Chief Executive Officer of RE/MAX Holdings, emphasized the role of technology in the decision, noting that the partnership is intended to expand capabilities across the network.
“REMAX is pleased to announce this transaction with Real to create a leading global real estate platform. Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network. By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders – from agents to franchisees to consumers to shareholders – all while strengthening the culture and flexibility that make our brands special.”
A Strategic Move Toward a Broader Ecosystem
For Real, the acquisition represents a step toward building a more comprehensive real estate ecosystem, one that extends beyond brokerage into a fully integrated platform.
Chairman and CEO of Real, Tamir Poleg, framed the deal as a long-term investment in both agent productivity and the consumer experience.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience. Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
Dave Liniger, REMAX Co-Founder and Chairman of the Board, positioned the move as a natural next chapter for the brand, pointing to its history of attracting entrepreneurial agents and adapting to industry change.
“This is an extraordinary day in the history of REMAX, and I’m thrilled for what this transaction means for REMAX franchisees, agents and clients, as well as shareholders. When Gail and I founded REMAX in 1973, we built a company for business-minded entrepreneurs with a customer-service mindset. For more than 50 years, REMAX has attracted trusted, productive professionals, shaped the real estate industry, and changed the lives of buyers and sellers around the world. To see the incredible momentum and strength of the REMAX brand today, I know now is the right time and Real is absolutely the right partner to move REMAX into the future. Gail and I look forward to watching REMAX enter its next chapter alongside Real.”
Financial Outlook and Expected Synergies
The companies expect the transaction to generate approximately $30 million in annual cost savings, largely driven by efficiencies in shared services, corporate operations, and technology. Most of those savings are projected to be realized by 2027.
From a financial standpoint, the combined entity is expected to benefit from a more diversified revenue base and improved margins over time, with the deal anticipated to be accretive to Real’s earnings within the first full year following closing.
The Deal Structure
The transaction values RE/MAX Holdings at approximately $880 million including debt. REMAX shareholders can elect to receive either $13.80 in cash or 5.15 shares of the new combined company per share. The aggregate cash payout is capped between $60 million and $80 million total.
REMAX shares closed Friday at $7.99. Co-founder Dave Liniger, who controls roughly 38% of voting shares, has agreed to vote in favor of the deal. After closing, Real shareholders are expected to own approximately 59% of the combined company, with REMAX shareholders owning the remaining 41%.
The transaction is not subject to financing. Real has secured a $550 million commitment from Morgan Stanley and Apollo Global Funding to cover existing REMAX debt, the cash consideration, and transaction costs.
Leadership
Tamir Poleg will serve as Chairman and CEO of Real REMAX Group. Real’s current COO, Jenna Rozenblat, will take on the role of Chief Integration Officer. The combined company’s board will have 10 members, including three from the RE/MAX Holdings board.
The deal is expected to close in the second half of 2026, subject to regulatory and shareholder approvals.
