Sharran Srivatsaa has been named the new CEO of Acquisition.com, the investment firm founded by Alex Hormozi and Leila Hormozi.
Srivatsaa, who is also a board member of BAM and Real Brokerage, previously served as president of Acquisition.com. He’s stepping into the CEO role as Leila moves into the position of chairwoman.
The announcement in today’s Forbes profile signals the next chapter for Acquisition.com as it continues expanding its portfolio and long-term “permanent equity” strategy.
Srivatsaa’s path spans investment banking at Goldman Sachs, building one of California’s fastest-growing real estate brokerages, and helping lead a publicly traded brokerage through rapid valuation growth.
Now, as CEO of Acquisition.com, Srivatsaa is focused on building what he describes as the infrastructure behind a “house of brands.”
From Goldman Sachs to Building and Scaling Brokerages
Srivatsaa began his career in investment banking at Goldman Sachs. The role gave him a close look at large transactions and the people creating the most value from them.
One moment during that time changed how he thought about his own career.
At a closing dinner for a healthcare IT deal, Srivatsaa and his team were discussing the advisory fees tied to the transaction.
“Our Goldman fee was roughly $1 million for four months of work. And my client said, ‘For you to make as much money as I did, you’d have to do that 100 times.’
“He said: ‘I know you’re wired this way. You helped me more than my advisors. You should consider doing something like this.’”
The founder on the other side of that deal had just walked away with $100 million from a $280 million exit. The comment stuck with Srivatsaa and pushed him to start building companies himself.
Since then, Srivastsaa has completed five major exits and helped scale two companies past the $1 billion mark, including:
- Teles Properties 10x in five years to $3.4B in volume before selling to Douglas Elliman
- The Real Brokerage from a $200 million valuation to $1.2 billion over 30 months during his time as President
In June 2025, Srivatsaa joined Aquisition.com as president of the company, setting his sights on building The Next Billion (and buying the Anaheim Ducks).
A Long-Term Vision: Building the “Disney” Infrastructure Behind a House of Brands
“Can you imagine if Mickey Mouse didn’t have Disney behind it?”
That’s how Srivatssa describes his role as CEO.
“My job is to build Disney while we have the house of brands.”
The comparison captures the company’s long-term strategy. Instead of operating like a traditional private equity firm focused on short-term exits, Acquisition.com is focused on building the infrastructure behind a growing portfolio of businesses.
Srivatsaa says most private equity firms bring two things to the table: capital and governance. Acquisition.com brings four things:
- Capital
- Brand
- Data
- Governance
Brand and distribution sit at the center of that strategy, powered by the massive audiences built by Alex Hormozi and Leila Hormozi.
Inside the firm, media isn’t treated as marketing. It’s treated as infrastructure.
“Leila calls it media as infrastructure. A lot of people think media is bespoke. But when it’s infrastructure, it dramatically reduces CAC.”
In simple terms, when a company already has an audience paying attention, it doesn’t have to spend as much money convincing people to buy. Customers arrive organically instead of through paid ads.
That shift can dramatically change the economics of growth, sometimes pushing acquisition costs toward what Srivatsaa describes as “negative CAC.”
The same dynamic also shapes deal flow.
In one example, Srivatsaa and Alex Hormozi tested a fintech investment thesis by sharing just four pieces of content: one Instagram story and one email from each of them.
Within 48 hours, the firm received 500 completed inbound forms from operators interested in the opportunity and scheduled 20 meetings in a single week.
For Srivatsaa, the goal goes beyond sourcing deals or lowering marketing costs. It’s about building the infrastructure that allows a portfolio of brands to grow faster and compound value over time.
What Real Estate Agents Can Take From This
The strategy Srivatsaa is describing may sound like a private equity concept, but the underlying idea is something many agents are already implementing in their businesses:
Agents who build an audience create their own distribution.
Instead of relying entirely on paid ads, portals, or cold outreach, they generate business directly from the people already following their content.
That’s why many of the fastest-growing agents and teams today operate more like media brands. They consistently create:
- Hyperlocal content
- Local market insights
- Coverage of businesses and events
- Commentary on housing trends
Over time, that audience becomes infrastructure for their business.
In other words, the same principle Acquisition.com is using at the company level is increasingly showing up at the agent level.
Agents who build an audience aren’t just marketing their business.
They’re building the infrastructure behind it.
