A buyer’s agent walked into one of my open houses, looked around, and told me he’d already seen our video before coming.
My seller was standing right there when he said it.
He came in already familiar with the home and knew what to expect before he ever walked through the door.
My seller heard that and got it immediately. The marketing had already done its job before the open house even started.
My seller being there was an awesome coincidence. But the buyer’s agent was there because we had a schedule.
Most Agents List and Then Start Marketing
I see the same pattern over and over: An agent gets the signed listing, orders photos, and then starts figuring out marketing after the fact.
They’ll post something, send an email when they remember, and plan an open house somewhere along the way. Everything ends up feeling disconnected. There’s no sequence, no timing, no real buildup.
A real campaign runs on sequencing. You decide what goes out, when it goes out, and how each piece builds on the last one. When you do this, buyers start recognizing the property before they ever walk in. They’ve seen it in multiple places. They already have context.
That’s what drives turnout and creates pressure around the home.
We share the exact marketing schedule with our sellers at the listing appointment. Instead of telling them what we plan to do, we’re showing them exactly how their listing will roll out, step by step. Nothing is left to chance.
And they can witness the results as the schedule plays out.
The Marketing Schedule We Use
Every listing we take follows the same five-week structure. It keeps everything organized and removes guesswork once the listing is signed.
Here’s how I explain it to sellers:
Week 1: Prep
The house isn’t public yet. Nothing is live. But we’re already working.
Monday is content day. We’re at the property filming video, capturing photos, and building the custom property website.
We also enable our ManyChat automation at this stage, so anyone who engages with our content automatically gets sent the property link without us lifting a finger.
The rest of the week is focused on execution and details. This is where mistakes show up if you rush, so we take our time and clean everything up before anything goes public.
- Edit video and finalize cuts
- Select and approve photos
- Build and review print materials like postcards, flyers, and brochures
- Proof everything before sending it to print
Once those materials are sent out, they’re locked in. This is where attention to detail pays off.
Inside our BAMx community, I share templates of the actual print pieces we use, plus our entire Listing Flywheel System, so you can customize it for your own listings.
Start your 7-day free trial to get instant access.
Week 2: Coming Soon to Active
The campaign starts to show up in the market this week, and timing is what holds it together.
Monday the property goes to ‘Coming Soon’ status on the MLS.
Ads launch the same day because paid campaigns typically need a day to clear review before they run at full speed midweek.
Postcards go in the mail. The for-sale sign with a dynamic QR code goes in the ground.
On social, we post a ‘Coming Soon’ video that creates curiosity without giving everything away.
Tuesday the ‘Coming Soon’ email hits the database. It’s a heads-up, not a full release. Just enough to let our people know something is coming.
I learned from Sharran Srivatsaa that Tuesday consistently produces some of the highest email open rates of the week, so that’s when our database hears from us first.
Wednesday is the full launch. Everything goes live together:
- Status flips to active
- Property hits Zillow, Realtor.com, and Redfin
- Ads are fully running
- Phone and text outreach begins
- Listing photos go live on social
Buyers start seeing the property from multiple directions. Recognition builds before they even consider showing up.
Thursday, we send a follow-up email with the property now live. Around the same time, postcards start landing.
Friday we promote the open house on social media. That’s the final piece of content for the week, and it has one job: get people through the door that weekend.
So, here’s the quick bullet points frame-up for week 2:
- Monday built anticipation.
- Wednesday revealed the home.
- Friday converts attention into foot traffic.
The weekend Stories keep promoting the open house right up until it happens. And we don’t open private showings before that.
All attention is directed toward that one window, with buyers experiencing the property together.
Week 3: Momentum
After the open house weekend, private showings open up for anyone who missed it.
Now the focus is staying visible and keeping attention on the listing.
We post twice on social this week, both closer to the weekend to keep traffic building.
One of those posts focuses on the area instead of the home.
- Local businesses and spots people recognize
- Neighborhood lifestyle
- What daily life looks like in that location
People who weren’t actively searching start paying attention when they can picture themselves in the area.
We also send one email tied to something worth opening, whether that’s the open house, the neighborhood, or new interest around the property.
Week 4: Sustained Push
The pace settles into a rhythm here. Consistency keeps the listing in front of people without overloading them.
- One social post, usually timed toward the weekend
- One email
- Ongoing private showings
- Another open house if it makes sense
The messaging starts to shift toward context:
- What’s happening in the market
- What’s happening in the neighborhood
- Why the home fits current conditions
Week 5: Sold or Still Going
If the property is in escrow, we share it.
We post the update, show activity, and let people see the result of the campaign. Future sellers see the activity and start connecting your name to results before you ever meet them.
If the home is still active, the system keeps running.
- One post
- One email
- Open house if needed
The structure stays in place. No panic. No desperation.
Just the process continuing to do what it was built to do.
Why the Schedule Wins the Listing
Here’s something I’ve noticed over time.
Walking into a listing appointment with a schedule like this changes how the conversation goes.
You’re showing a seller exactly what their next five weeks look like. Day by day. Channel by channel.
It becomes easier for them to trust the process when they know what’s coming next. They can see the plan and how everything builds toward the outcome they want.
This is where you stop sounding like every other agent in the room.
Build Your Own
You don’t need to copy this exactly. But you do need a structure you can follow.
Start by mapping out your channels, then build a five-week plan and assign actions to specific days. Tie everything back to your open house timing so it all works together.
Tie your posting cadence to your open house weekends. Make the sequence visible to your seller at the listing appointment.
When you present all that to a seller, they understand the plan without you having to sell it.
If you want a starting point rather than building from scratch, I’ve got a version of our seller marketing schedule, plus print marketing materials you can use, inside , inside BAMx.
It’s customizable, it’s got the structure baked in, and it’s ready for you to drop your own listing details into.
