With all the social media platforms we have today, how do you know whether you’re focusing on the right ones to grow your brand online? Is Clubhouse still a thing people use? Is Threads dead? And why have we heard nothing, lately, about the fate of TikTok in the U.S.?

All valid questions. But let’s cut to the bigger question: What platforms are the most successful real estate agents using to explode their business?  

To answer that question (and then some), The Broke Agent just posted a video ranking his top seven social media platforms for real estate agents. 

If you haven’t watched it already, you know what to do. I’ll wait.

In descending order—saving the best for last—here are The Broke Agent’s top seven platforms and what they can do for your business. 

#7—X / Twitter

As for whether you’ll get leads off X right away, The Broke Agent would say, “Probably not,” but it’s a great place to source content, test your own content, and see what’s trending in real-time. 

When he has a joke or meme he wants to post for The Broke Agent, he typically posts it on X/Twitter first to see how it does. Then he might make some changes before posting it elsewhere. Sometimes, he’ll post his X content as a screenshot right to other platforms, simply because it looks better than a plain Canva background. 

If you’re using X, search “real estate” —by itself as well as “real estate” plus your area—to see what’s trending, comment on some interesting posts, and even use one of them for a green screen video to post on IG. 

Some accounts he recommends that you follow for inspiration are StripMallGuy and MultiFamily Madness. 

#6—LinkedIn

LinkedIn made the list mainly because of what Gary Vaynerchuk has said about this platform’s organic reach. We don’t use the platform to a significant degree, but we do know agents like Conor Murnane who swear by LinkedIn and actually do get leads from it. 

Because it’s a professional platform, LinkedIn is a great place to network with fellow real estate professionals as well as to get leads. With that in mind, The Broke Agent recommends putting some effort into cultivating a presence on LinkedIn if you have the time to do so. 

As a platform, it’s more down-to-business than TikTok or Instagram and is a good fit for the more serious blogger/connector. 

#5—Facebook

It’s no secret that Facebook attracts a slightly older demographic. But since those older generations are more likely to buy and sell homes, we’ll consider that one of its selling points for real estate agents. 

It can be difficult to grow a following on Facebook, but the reach of Facebook Reels is just as impressive as that of Instagram Reels. As easy as it is to simply cross-post a Reel to both Instagram and Facebook simultaneously, a better way is to download the video to your phone and post it to Facebook natively. 

To make the most of Facebook, focus on building and/or joining a community. Matt LaMarsh built an entire Facebook community around Porsches—an ongoing testament to the power of a shared passion. Lana Rodriguez built a VIP group for her clients so she can stay in touch with them and share news about upcoming events. 

Even if you don’t start your own Facebook group (and don’t rule that out forever), it makes sense to join other real estate Facebook groups to learn about masterminds, get your questions answered—or help answer other people’s questions—and get referrals. 

Speaking of Facebook groups, if you’re not already a member of BAMx, sign up now to stay on top of the latest real estate news, ask and answer questions, enjoy access to exclusive livestreams and our growing library of online courses, and connect with other real estate professionals. The BAMx Facebook group alone is worth the (low) price of signing up. 

#4—TikTok

Like LinkedIn, TikTok made the list mainly thanks to Gary Vaynerchuk ranking it at number one, and we know better than to disregard his recommendations. Personally, The Broke Agent admits to using this platform less and less lately, but TikTok is where cultural trends start within content. And it’s still easier to build an audience here than on Facebook and Instagram. 

Conversion on TikTok is not great because it attracts a younger demographic that is less likely to be buying and selling homes. The main purpose of TikTok is to scroll through posts and be entertained, so users are less likely to click on your profile to learn more about you and why you’re there. 

That said, there are plenty of real estate agents crushing it on TikTok—like Glennda Baker and Aaron Grushow. If you’re not posting on TikTok, we recommend at least consuming it (while it remains unbanned) to get ideas for your own content. 

#3—Instagram

Instagram is The Broke Agent’s favorite platform, by far. It’s still the most versatile platform in the game, and it’s perfect for real estate:

  • It’s visual
  • It’s educational
  • It’s entertaining

Instagram gives you a place to show the highlights of your listings, share behind-the-scenes Stories, and use your feed to educate and promote sales. And with an optimized Instagram profile, you make it easy for your audience to engage with your content and learn more about what you can do for them. 

Instagram has been busy taking some of the best features of other platforms to create its own super-app: 

  • Stories from Snapchat
  • Notes from Facebook
  • Threads from Twitter
  • Reels from TikTok

The Broke Agent has built his following and his brand predominantly on Instagram, so he’s admittedly biased. But he still believes Instagram is the best for conversions and to have actual conversations with leads and clients in your DMs. 

Speaking of DMs, check out the latest BAMx course, “Automate Your Lead Gen with Manychat,” featuring The Broke Agent and BAM Creative Director Jill Przylucki. Learn how to use Manychat to maximize your engagement and explode your click-through rate on Instagram and Facebook. 

#2—Email

We know email isn’t technically a social media platform, but it’s plenty social, and it’s got one thing going for it that no social media platform has: you own your email list. 

Plus, email gives you access to the inboxes of each of your subscribers. And that is priceless. We would happily take a big email list over a big Instagram or TikTok following all day, every day. 

With email, you’re not at the mercy of a fickle algorithm. If you share great content via email, you’re much more likely to have it seen by a high percentage of your email list than by a high percentage of your social media followers. 

With email, too, you can’t suddenly lose your email list to hackers or scammy imposters who manage to get your account suspended. 

People are used to getting emails every day. And there’s that dopamine hit you get when a new email hits an empty inbox, especially when the sender is someone you know and trust. 

Permission to send your content directly to someone’s inbox is precious and not to be wasted. 

#1—YouTube

The Broke Agent ranks YouTube as the number one social media channel. If he had to start The Broke Agent brand or BAM from scratch, he’d focus on producing high-quality YouTube videos. 

The conversion rate, the ability to create hyper-local content, and the ability to create content around what people are searching make YouTube the most powerful social media tool for real estate agents, bar none. 

He recommends checking out channels like Jeremy Knight (“Moving to Austin Realtor”), Ken Pozek, Tom Storey, and Monica Church—and, of course, all the BAM channels:

Also connected with BAM:

Now that you know The Broke Agent’s top seven social platforms for real estate agents—and specifically his number one choice—what will you do this week to deliver more value to your followers and subscribers? 

And which platform is your favorite?