This week on the Over Ask Podcast, the amazing Lana Rodriguez joins Matt Lionetti and The Broke Agent for an episode packed with winning agent tactics. You’ll want to take notes.

First of all, she shares how she’s served over 1,500 families since 2015, why she connects with the alpha of every group she’s a part of, and why it’s so important to know where your client avatar is on social media. 

Next, they discuss finding Facebook groups to infiltrate, what it means to commit to your role, and how Lana says omnipresent and in front of her clients. One of the ways she does this is by hosting six to eight annual events for 500 to 700 clients. 

Lana then shares her pie story (and what she did with those 85 pies from Costco), what she’s doing on Instagram and TikTok to get leads, and why she focuses on agent-to-agent content. 

From there, Matt and The Broke Agent ask her why she seemed to bypass TikTok earlier, and she relates her TikTok story and how she built a following there while her Facebook account was down. 

Lana doesn’t hold back in this episode—she understands and delivers high-value edutainment. Given the reins to wrap up the episode, she ends it with one of her favorite quotes: 

“People don’t care about how much you know until they know how much you care.”

Click on any of the timestamps below to watch: 

00:0000:50 Intro

00:51 How Lana has served over 1500 families since 2015

03:10 Identify your superpower

06:20 Connect with the alpha of every group you are part of

09:12 Know where your client avatar is on social media

11:44 Finding Facebook groups to infiltrate and committing to your role

13:42 How Lana stays omnipresent and in front of her clients

16:53 Hosting events for 500-700 clients

20:55 Lana’s pie story

28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower)

32:56 Focusing on agent-to-agent content

34:00 Lana’s TikTok story

39:55 Joining Real Brokerage

47:05 What’s with all the tours & events?

50:43 How she builds connections at networking events

Click here to watch the full episode.

This week’s Over Ask Podcast is brought to you by BoomTown. Click here to learn more.