BAM Key Details:

  • Meta recently announced users can now upload Facebook Reels up to 90 seconds and use templates for trending Reels. 
  • Gary Vaynerchuk took to social media to explain why Facebook Reels are working for creators right now. 

If you’ve been keeping up with the latest social media trends, you probably heard about the recent updates to Facebook Reels. You can now create videos up to 90 seconds (instead of 60) and use trending templates to get a head start on your videos. 

Sound familiar?

Considering these updates were made to Instagram last year—and started on TikTok before that—it should.

But, while Facebook may be the last in line to make these updates, Facebook Reels should not be ignored. In fact, it’s time to pay closer attention, because Facebook has re-entered the scene as a serious contender for organic reach.

Facebook Reels are Working for Creators

BAM is always talking about the importance of establishing a presence on all social platforms to keep up with the ever-changing landscape. After all, between possible bans, algorithm changes, and constant updates, social media is almost as volatile as the housing market. But it can be challenging to keep up with all platforms, especially when you have your favorites. 

However, if you’re not paying attention to Facebook Reels, you’re missing out on a serious game-changer right now. And who better to listen to than marketing and social media expert, Gary Vaynerchuk?

Gary states,

So many of you are focused on getting your TikTok right, and you’ve all been holding on to your Instagram…holding on for dear life as your organic reach declines. Meanwhile, Facebook Reels is going crazy.

Gary Vaynerchuk

This doesn’t mean you should abandon Instagram and TikTok. It’s all about adjusting your social media strategy and giving Facebook Reels the attention it deserves. 

A simple way to increase your Facebook presence is to repurpose the videos you create for other platforms. The Broke Agent has a great tip for you – instead of cross-posting to Instagram and Facebook simultaneously, download the video to your phone and natively upload it to Facebook for maximum impact.

And since Facebook recently reached a new milestone of  2 billion daily active users, it’s safe to say there are plenty of people who will see your content. Don’t miss out on the opportunity to engage with new consumers and expand your social media presence—you never know how long this will last.