The Broke Agent

Humor

500+ Roads to Real Estate: Agents Reveal the Jobs They Had Before Going All In

The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.

August 8, 2026

Agent Marketing

The Instagram DM Mistake That’s Killing Your Click-Through Rate

The Broke Agent shares the ManyChat DM sequence that took his Instagram click-through rate from under 20% back above 70%.

August 7, 2026

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Agent Marketing

Bored at Your Open? Here’s the Latest from BAM

Catch up on everything happening at BAM: the new BrandEd show with Brad McCallum, weekday BAM podcasts, BAM Camp updates, and your free August real estate content playbook.

August 2, 2026

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Agent Marketing

August 2026 Content Ideas for Agents

The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.

July 31, 2026

Agent Marketing

7 Strategies to Boost Engagement on Instagram

The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.

July 28, 2026

A man in a black BAM shirt looks at his phone with a collage of video thumbnails in the background, suggesting a content creator reviewing social videos.

Agent Marketing

5 Things to Do While Bored at Your Open House | July 26th

Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.

July 26, 2026

Man with short hair and beard looks down while pointing at a red 'UNDERRATED' stamp across neon social media icons.

Agent Marketing

The Most Underrated Marketing Strategy in Real Estate

FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.

July 24, 2026

Agent Marketing

Your Website Might Be Invisible to AI (Here’s How to Check)

Dave Hutchinson breaks down the 3-point checklist AI uses to recommend real estate agents, using a live website audit as proof.

July 21, 2026

Man in a black BAM shirt looks at his phone, with six BAM campaign thumbnails floating in the background behind him.

Agent Marketing

5 Things to Do While Bored at Your Open House: July 19th

Five quick things to make your business better before Monday.

July 19, 2026

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Agent Marketing

3 Simple Ways to Break Out of a Summer Content Slump

If your content feels flat this summer, you’re not alone. The Broke Agent shares three simple strategies to break out of a creative slump, spark fresh ideas, and keep growing your real estate brand.

July 17, 2026