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Agent Marketing

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Agent Marketing

Bored at Your Open? Here’s the Latest from BAM

Catch up on everything happening at BAM: the new BrandEd show with Brad McCallum, weekday BAM podcasts, BAM Camp updates, and your free August real estate content playbook.

August 2, 2026

The-Camera-That-Could-Change-How-Agents-Create-Content_BrandEd_BAM-featured-image

Agent Marketing

BrandEd Episode 1: The Camera That Could Change How Agents Create Content

Brad McCallum tests the Insta360 Luna Ultra in episode one of Branded, breaking down whether (and when) it replaces a full real estate video setup.

August 1, 2026

August-2026-Content-Plan-for-Real-Estate-Agents_The-Broke-Agents_BAM-featured-image

Agent Marketing

August 2026 Content Ideas for Agents

The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.

July 31, 2026

Agent Marketing

The Listing Video Format Everyone’s Tired Of, Roasted to Perfection

Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.

July 31, 2026

Phone screen shows ChatGPT UI with the prompt 'What can I help with?' beside a magnified gold house icon under a magnifying glass in a dark background.

Agent Marketing

What Buyers Are Really Asking AI About Their Home Search

80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.

July 29, 2026

Agent Marketing

The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels

Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.

July 29, 2026

Agent Marketing

7 Strategies to Boost Engagement on Instagram

The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.

July 28, 2026

Man in a black shirt with arms crossed, surrounded by glowing neon AI icons (AI text, brain, chart, robot, video, settings).

Agent Marketing

7 AI Tools to Use to Create Outlier Content

Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.

July 27, 2026

Promotional banner for the Knowledge Brokers Podcast showing Hot Sheet and the Real Word logos, with Scripts & Strategies and a marketing playbook claim.

Agent Marketing

BAM Podcast Lineup: Five Real Estate Shows Every Agent Should Watch

Never miss what matters in real estate. BAM’s Monday-Friday podcast lineup covers market news, sales, marketing, AI, and industry insights.

July 27, 2026

A man in a black BAM shirt looks at his phone with a collage of video thumbnails in the background, suggesting a content creator reviewing social videos.

Agent Marketing

5 Things to Do While Bored at Your Open House | July 26th

Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.

July 26, 2026

Smiling woman on a beige sofa looks at her phone; a floating chat bubble shows a green message about a seller canceling a showing and joking replies.

Agent Marketing

The Post Format Racking Up 100+ Comments on Instagram

Nicole Stanbra’s viral prank carousel shows agents how to borrow content formats from outside real estate and make them work for their business.

July 25, 2026

Man with short hair and beard looks down while pointing at a red 'UNDERRATED' stamp across neon social media icons.

Agent Marketing

The Most Underrated Marketing Strategy in Real Estate

FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.

July 24, 2026