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Three presenters stand around a silver cloche on a counter, with a yellow studio backdrop and two in white lab coats flanking a woman in a black top.

These Marketing Trends Aren’t Making It To 2023

Marketing is constantly evolving, and it’s up to agents to keep a finger on the pulse of the current trends. So if you haven’t refreshed your marketing strategy all year, read on for everything you need to be aware of to develop stronger marketing in 2023.

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Build a Traffic-Stopping Brand in Real Estate

Byron Lazine and Bobby Kawecki break down exactly what agents need to do to build a traffic-stopping brand in real estate today using short-form video. They share the biggest mistakes agents make, examples of their highest-converting clips, and how to create the best hooks and captions to captivate your audience.

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Luxurious courtyard pool area at dusk with blue-lit pool, palm trees, and orange lounge chairs around fire bowls and seating areas.

How Luxury Buyers Search for Real Estate Agents

Global real estate brand Engel & Völkers released an original trend report with the findings of exclusive research on luxury consumers in North America. Their research identified five trends, including how luxury buyers search for real estate agents.

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Between Two Lock Boxes

Ricky Carruth’s Shocking Stance on Real Estate Coaching

On this week’s episode of Between Two Lock Boxes, recorded at Inman in New York, Dan O’Neil sits down with Juan Barraneche, CEO and founder of the Goldbar Team, and the one and only Ricky Caruth of eXp Realty and the Zero to Diamond coaching program.  

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Agent Marketing

90 Second Reels Are Here

Instagram has been acting insane lately. Engagement is all over the place, suggested posts are flooding our feeds, and users are getting logged out for no reason. Recently I couldn’t

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Thumbnail for podcast episode 'The Instagram vs TikTok Battle' showing four hosts in a grid and left panel with 'The Walk Thru' and check marks, Ep. 6
Your Marketing Playbook

Is Long-Form Video Dead?

On this week’s episode of The Walk Thru, Byron Lazine and The Broke Agent – back from his 57th wedding of the year – join Katie Day of Move Me

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Three panelists on a blue-curtained stage; left man with a microphone, center woman laughing, right man smiling.
Agent Marketing

Seven Takeaways from Our Video Blueprint Conference

Katie Day and Tim Macy hosted a conference to hone in on specific tactics that would generate more business. Since we all know video is essential to building a brand, video marketing quickly became the main topic, and we set off to host The Real Estate Video Blueprint (REVB). Here are their takeaways.

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Bearded man in a suit, eyes closed, with floating math formulas around him suggesting deep calculation or focus.
Agent Strategy

How to Make Money Listing Short Sales

Without the knowledge or team to successfully negotiate and close a short sale, the process can quickly turn into a nightmare. The thought of lengthy paperwork and negotiations sends most

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Two men with headphones and microphones in a podcast thumbnail, stickers of a house and money bag between them, bold text: 'HE TRIED TO RECRUIT ME MID DEAL'.
Over Ask

The Deal From Hell

Remember when Matt Lionetti took the stage at Inman Connect?  It turns out, it was the same day a closing was set to take place for Matt’s condo. But things

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