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Three presenters stand around a silver cloche on a counter, with a yellow studio backdrop and two in white lab coats flanking a woman in a black top.

These Marketing Trends Aren’t Making It To 2023

Marketing is constantly evolving, and it’s up to agents to keep a finger on the pulse of the current trends. So if you haven’t refreshed your marketing strategy all year, read on for everything you need to be aware of to develop stronger marketing in 2023.

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Build a Traffic-Stopping Brand in Real Estate

Byron Lazine and Bobby Kawecki break down exactly what agents need to do to build a traffic-stopping brand in real estate today using short-form video. They share the biggest mistakes agents make, examples of their highest-converting clips, and how to create the best hooks and captions to captivate your audience.

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Social post from The Broke Agent: logo on left, handle @TheBrokeAgent, and the message 'Buyers are acting like it's 2008... Sellers are acting like it's 2021...'
Agent Strategy

It’s a Weird Time in Real Estate

It’s a weird time in real estate. Leave it to The Broke Agent to capture the weirdness in an all-too-relatable post, gaining hundreds of comments from agents.

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Residential
Housing Market

Housing Inventory Rises Above 2020 Levels

Active listings increased 33.5% year-over-year in October, according to the Realtor.com® Monthly Housing Trends Report released this week. This increase in housing inventory is due to buyer hesitation rather than new listings.

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Bold 'BLACK FRIDAY' text with a large turkey center stage, gobble gobble caption, a white VOTE box and football in a grassy field, with a woman on the right.
Agent Marketing

November Content Ideas For Agents

At the beginning of each month, The Broke Agent makes a list of content ideas based on holidays, notable events, and what’s trending. Here’s what to expect this November.

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Masked horror figure in a red-and-gray striped sweater and brown hat stands in a bathroom, reading a magazine while a bold 'THERE'S NO WIFI?!' caption overlays the scene.
Humor

8 Real Estate Nightmares

For some agents, even Freddy Krueger can’t hold a candle to being trapped in a recruiting call with an eXp agent. In honor of Halloween, here are eight real estate nightmares.

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