From his last career of protecting the country, the real estate industry might seem a little tame.
But Shane Burgman brought what he learned from his ten years of active duty in the U.S. Navy’s Submarine Force—and quickly became a top 0.1% realtor in Florida.
On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.
Click on any of the timestamps below to watch:
07:12 From the Navy to real estate
08:26 Scoring his first sale from an open house
11:41 Shane’s first year: training, door knocking, and open houses
15:43 Building an email list with a 40-50% open rate
17:30 Why Shane shares personal milestones in newsletters
22:39 You have to be clickbaity
25:17 #1 lead gen source
33:34 On joining Carpenter Castle
41:14 Looking the part in luxury real estate
49:10 Coaching sessions with Jason Pantana
51:18 Quick tours vs. listing videos
57:29 Monday Plan of Action and filming blocks
Click here to watch the full episode.