From his last career of protecting the country, the real estate industry might seem a little tame.

But Shane Burgman brought what he learned from his ten years of active duty in the U.S. Navy’s Submarine Force—and quickly became a top 0.1% realtor in Florida. 

On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content. 

Click on any of the timestamps below to watch:

00:00-1:02 Intro

07:12 From the Navy to real estate

08:26 Scoring his first sale from an open house

11:41 Shane’s first year: training, door knocking, and open houses

15:43 Building an email list with a 40-50% open rate

17:30 Why Shane shares personal milestones in newsletters

22:39 You have to be clickbaity

25:17 #1 lead gen source

33:34 On joining Carpenter Castle

41:14 Looking the part in luxury real estate

49:10 Coaching sessions with Jason Pantana

51:18 Quick tours vs. listing videos

57:29 Monday Plan of Action and filming blocks

Click here to watch the full episode.

This week’s Over Ask Podcast was brought to you by BoomTown. Click here to learn more.