Over Ask

How a Tesla, Personal Emails and Content Buckets Sell $75 Million in Real Estate

Shane Burgman shares how he transitioned from the U.S. Navy to real estate, building an email list with a high open rate, and his five-bucket plan for content on this episode of the Over Ask Podcast.

October 31, 2022
BAM Staff

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From his last career of protecting the country, the real estate industry might seem a little tame.

But Shane Burgman brought what he learned from his ten years of active duty in the U.S. Navy’s Submarine Force—and quickly became a top 0.1% realtor in Florida.

On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.

Click on any of the timestamps below to watch:

00:00-1:02 Intro

07:12 From the Navy to real estate

08:26 Scoring his first sale from an open house

11:41 Shane’s first year: training, door knocking, and open houses

15:43 Building an email list with a 40-50% open rate

17:30 Why Shane shares personal milestones in newsletters

22:39 You have to be clickbaity

25:17 #1 lead gen source

33:34 On joining Carpenter Castle

41:14 Looking the part in luxury real estate

49:10 Coaching sessions with Jason Pantana

51:18 Quick tours vs. listing videos

57:29 Monday Plan of Action and filming blocks

Click here to watch the full episode.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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