
Two DOs and Two DON’Ts for Instagram Stories
DO: try to get DM’s from your stories. Why? IG values messaging as one of, if not THE most important

DO: try to get DM’s from your stories. Why? IG values messaging as one of, if not THE most important

On New Year’s day 2022 I reached 14,000 followers on my @massiveagent Instagram account. A month later I completely deleted

I don’t think that it’s up for debate anymore, Instagram should be the cornerstone of any successful social media strategy.

Most people believe the only platform where you can still grow your following organically is TikTok. But Paige Steckling is

At BAM Camp, Allan Dalton challenged team leaders to rethink the words they use and build branded services that make their value clear to clients.

Tom Toole shares the four questions he asks before hiring a real estate agent, from time commitment to accountability history.

Compass launched See It First on Compass.com with a multimillion-dollar ad push, one week after Zillow lost its injunction bid against MRED.

Realtor.com data shows how agents can build a 100, 75 or 50 basis point rate cushion into every buyer’s mortgage budget.

Gino Blefari told BAM Camp team leaders how a monthly 15-minute one-on-one meeting keeps agents and team managers accountable to their numbers.

Katie Lucie explains why real estate agents should run a two-week time audit before writing a 2027 business plan, and lays out exactly how.

Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.

Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.

The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.

Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.

Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.

Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.

Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.

Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.

Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.

Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.

Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.

Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.

In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
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