
19 Content Ideas to Build Awareness and Convert Prospects
Haley Ingram breaks down the differences between awareness content and conversion content and provides a list of content ideas for each.

Haley Ingram breaks down the differences between awareness content and conversion content and provides a list of content ideas for each.

The Broke Agent and Dan Oneil sit down with Lindsey Jo and Jay Glazer and discuss the marketer of the week, how to elevate your open house, whether you should share your struggles on social media, and whether Threads is already dead.
![Two smiling colleagues stand together as a teammate with a tablet sketches a chalk-drawn swirl of ideas on the wall.”] ,](https://nowbam.com/wp-content/uploads/2023/07/6-Career-Changing-Agent-Tactics-to-Set-Yourself-Up-for-the-Next-90-Days-1-768x432.jpeg)
Byron Lazine and Lisa Chinatti each give three career-changing agent tactics to help you maximize your income potential for 2023 and beyond, drawing from what they’ve learned as successful agents and team leaders in their respective markets.

Shane Burgman discovered the perfect way to set the tone and engage visitors at his open houses: custom open house banners.

Phil Jones shares a common mistake real estate agents make with leads—and how to move past it to solidify your position as the go-to agent by reaching text group status.

Lisa Chinatti, team leader of the #1 team in Massachusetts, recently shared her thoughts about door knocking. And it might just change your perspective on the dreaded task.

This week on Over Ask, Matt Lionetti and The Broke Agent make a big announcement on the future of the podcast. They talk about how the podcast started, what it’s led to since January 2021, and why they decided it was time to pivot with the format.

Gary Vee’s $1.80 strategy isn’t new—but it is working for those utilizing it on Threads.

REFER hosted a livestream with Phil Jones, the man behind the O.F.Q. formula and co-author of Exactly What To Say. Byron Lazine posed three common objections and Phil demonstrated how to handle them in a way that helps clients get past their own roadblocks.

We rounded up the worst of the week! Enjoy this collection of bad real estate pics for July 10th-16th, 2023.

Bobby Kawecki discusses content creators’ most significant issue in video production growth and the only video gear you need to upgrade.

The Broke Agent and Dan Oneil bring in Brooks Landry and Dan MacKinnon to discuss professionalism with agents and clients, best practices for agents on Threads, time blocking, and this week’s viral video.

Do NOT forget about email. According to Tom Ferry coach, Jason Pantana, four out of five (top) marketers would rather give up their social media accounts than their emails. Why?

On this week’s episode of The Walk Thru, Danny Deals and Charles Weinraub, aka “The Handsome Homebuyer,” join Byron Lazine and The Broke Agent to discuss 3D home printing, the

Most great agents know that REFERRALS are the best source of new business in the real estate industry. Referred clients usually begin the relationship with you already having gotten a

At the beginning of each month, I’m going to make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around what’s timely and relevant! As I mentioned in my “trendjacking” blog, posting about trending topics gives your marketing a major engagement boost. In May, we had Star Wars Day, the only Friday 13th of the year, the Johnny Depp Amber Heard trial, and plenty of chatter about Elon Musk buying Twitter… Here’s what to expect this June.

On this week’s episode of Between Two Lock Boxes, recorded at Inman in New York, Dan O’Neil sits down with Juan Barraneche, CEO and founder of the Goldbar Team, and the one and only Ricky Caruth of eXp Realty and the Zero to Diamond coaching program.

If you’re a realtor, you really have two options on holiday weekends. And a lot of it’s gonna depend on how your business has progressed so far this year.

Instagram has been acting insane lately. Engagement is all over the place, suggested posts are flooding our feeds, and users are getting logged out for no reason. Recently I couldn’t

On this episode of The Byron Lazine Podcast, the duo from the DJ & Lindsey Real Estate “teamerage” join Byron to discuss becoming part of the billion-dollar club, entrepreneurship, sponsoring the Jacksonville Jaguars and more.

On this week’s episode of The Walk Thru, Byron Lazine and The Broke Agent – back from his 57th wedding of the year – join Katie Day of Move Me

Katie Day and Tim Macy hosted a conference to hone in on specific tactics that would generate more business. Since we all know video is essential to building a brand, video marketing quickly became the main topic, and we set off to host The Real Estate Video Blueprint (REVB). Here are their takeaways.

Agents across the country reacted when Ryan Serhant and Bess Freedman sparred on the subject of whether reality TV is good or bad for the real estate industry. Byron Lazine

Sal Moretti, class of 2008 from Foothill Academy, just announced on Instagram that he is now a licensed real estate agent.
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