
92% of Agents Plan to Stay as Sales Hit 40-Year Lows
Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.

Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.

The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.

Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.

Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.

Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.

Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.

Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.

Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.

Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.

Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.

Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.

Clever Offers data shows 32% of sellers distrust investors as Trump signs an executive order limiting institutional access to federally backed home financing.

A viral chart claimed 71% of real estate agents closed zero deals last year. Here’s where the stat actually came from, what NAR data really shows, and why accuracy, perception, and proof matter for agents and consumers.

There are four social media plays that actually produce real estate leads. Tessabella Jelten shares how agents can turn followers into buyers, sellers, and referral partners with proven strategies.

President Trump’s housing-related remarks at the World Economic Forum outlined views on homeownership, investor activity, mortgage rates, and affordability trade-offs.

Byron Lazine explains how one listing often leads to two more using a proven circle dialing script, two soft questions, and trust-first conversations.

The National Association of REALTORS releases its 80-page 2025 Annual Report, detailing budget cuts, legal shifts, and engagement metrics tied to its reform plan.

Tom Toole explains why mid-January is not early and breaks down the 13.5% pacing rule, daily call math, and what to say to get back on track in 2026.

Chris Smith shares how to turn “Deal of the Week” into a repeatable system using ChatGPT Agent Mode to find real deals, grow your email list, and position yourself as the opportunity agent.

Krys Benyamein breaks down The Listing Flywheel, a system for turning one listing into weeks of marketing momentum, in a live webinar on January 21.

The Broke Agent shares five things you can do while bored at your open house today.

Shane Burgman explains how his un-sexy mailers helped him sign 50 listings in 2025, using simple market data and consistency to build trust before calls.

The Broke Agent breaks down Instagram’s “2016 comeback” trend and how to use nostalgic, unpolished posts to stand out and spark engagement this week.
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