Every time we list or sell a home, we know two more listings are about to pop up nearby. It’s a pattern.
And if you know how to work that moment correctly, it turns into one of the most reliable sources of future business in your pipeline.
So today, I’m going to walk you through the exact circle dial script we use: what to say, when to pause, the two questions that matter most, and how to classify people without being pushy.
By the end of this, you’ll know how to uncover hidden sellers, build conversations in neighborhoods you already work in or want to work in, and create pipeline without cold pitching or burning trust.
This is exactly how we turn one listing into multiple opportunities by circle dialing the area.
The Script That Sets the Tone Without Pressure
The opening line sets the frame for the entire call. It explains why you are reaching out and establishes credibility immediately.
Leading with a promise made to the seller gives the call purpose. Saying it clearly and calmly keeps the tone grounded. Letting the statement sit for a moment signals confidence.
Below is an example of the exact just-listed circle dial script, pulled from a live BAMx roleplay with me and Tom Toole:
Hey Tom, it’s Byron Lazine with One Team at William Raveis. I know this is out of the blue. Did I catch you at a terrible time?
It’s not horrible. I’ve got a couple minutes. What’s up?
Got it. I’ll keep this super quick and get you right off the phone. The reason I’m calling is I just listed a home right near you at 123 Main Street for $500K. I promised the owners that I’d personally let every neighbor know before it really hits full blast online.
After that statement, the pause does the work.
I’m reaching out to a few neighbors to see who you know that might be thinking about moving in the area in the next six to 12 months.
The script works because it is straightforward and service-oriented. There’s no urgency being manufactured. The conversation unfolds naturally.
The Two Questions That Uncover Real Opportunity
Circle dialing uncovers opportunity through two soft questions. Each one gathers information without pushing for a decision.
Before asking either question, it helps to remember what you are listening for. You are trying to understand movement, either directly or through someone else.
The first question opens the door to referrals and indirect opportunity.
Who do you know that might be thinking about moving into the area in the next six to 12 months?
The second question shifts the conversation to the homeowner in a way that feels natural and curious.
How long have you been in your place?
The next questions are natural follow-ups:
What originally got you to choose this neighborhood?
If you ever moved again, where would you even consider going next?
From there, the motivation scale helps clarify timing.
If you were to rank it 1 to 10, never moving being 1 and 10 being ‘Get me out of here yesterday,’ how close to a 1 would you be?
This gives homeowners room to be honest without feeling cornered. Someone in the one-to-five range benefits from thoughtful follow-up and relevant updates.
Someone in the six-to-10 range is signaling readiness for a next step.
Turn Conversations Into Pipeline Without Burning Trust
The real strength of circle dialing shows up in the connections that aren’t obvious at first glance.
Sometimes a neighbor knows someone who’s been waiting for a sign to go up. Sometimes a homeowner isn’t ready now but will be later. Sometimes the actual seller can’t be contacted directly, but someone close to them can.
That’s how pipeline forms without friction.
The same framework works for just-sold calls. The opening changes to reflect the sale, but the conversation stays grounded in curiosity, relevance, and permission.
When practiced consistently, this approach builds familiarity in the neighborhoods you serve and trust with the people who live there.
That’s why roleplay to your success as a real estate professional. Repetition sharpens delivery. Feedback refines tone. Over time, the calls start to sound less like scripts and more like conversations, which is where the real opportunity lives.
BAMx members can join Lisa Chinatti, Tom Toole, and myself for a live roleplaying mastermind every Tuesday morning at 9:00 am Eastern Time. Not a member yet? Sign up for a 7-day free trial and join us next Tuesday right from the BAMx Calendar.
