Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.
Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.
Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.
Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
Jason Cassity and The Broke Agent talk about breaking Instagram updates, how to grow your brand on social without posting, proven ways to guarantee views, and a powerful NotebookLM content hack agents can start using today to scale faster.
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around
Byron Lazine sits down with Burton Alicando and Chris Hardwick of PropStream to discuss how the tool helps real estate agents generate leads and educate their clients and community.
Learn how you can jump over common challenges with content and commit to creating short-form videos filled with value-packed information for your audience.
We’ve all heard the term ‘real estate porn’ being thrown around for anyone with a tendency to browse Zillow. But today, people are getting off to a different kind of real estate porn.
Use these new iOS 16 features to make life in real estate a bit easier.
As a real estate professional, you must control some sources of online leads so you’re not at the mercy of third-party sources. Here’s what you need to know.
Tom Toole shares the biggest mistake he sees agents make when negotiating a deal.
Tina Caul joins Matt Lionetti and The Broke Agent to discuss the terrifying leaps behind her success, how she stopped being the biggest hater of eXp Realty, and why she started EMPWR.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for September 19-25, 2022.
Burger King’s advertising plan aims to make you fall in love with the Whopper again. Here’s why it will fail, and where you should focus your efforts instead.
Welcome to this week’s selection of bad real estate pics, straight from Instagram.
What do agents really want? Find out what agents say every brokerage needs!
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