The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, building signature series content, repeatable listing video frameworks, and Gen Z content strategy. They also explore DM-driven lead generation tips, hyperlocal content ideas, and Facebook community groups that can turn followers into clients.
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
Realtor.com and Zillow disagree on the best week to list in 2026, April vs May, with data showing up to $53,800 difference depending on timing.
Compass has dismissed its lawsuit against Zillow after the portal updated its listing policy.
At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around
Byron Lazine sits down with Burton Alicando and Chris Hardwick of PropStream to discuss how the tool helps real estate agents generate leads and educate their clients and community.
Learn how you can jump over common challenges with content and commit to creating short-form videos filled with value-packed information for your audience.
We’ve all heard the term ‘real estate porn’ being thrown around for anyone with a tendency to browse Zillow. But today, people are getting off to a different kind of real estate porn.
Use these new iOS 16 features to make life in real estate a bit easier.
As a real estate professional, you must control some sources of online leads so you’re not at the mercy of third-party sources. Here’s what you need to know.
Tom Toole shares the biggest mistake he sees agents make when negotiating a deal.
Tina Caul joins Matt Lionetti and The Broke Agent to discuss the terrifying leaps behind her success, how she stopped being the biggest hater of eXp Realty, and why she started EMPWR.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for September 19-25, 2022.
Burger King’s advertising plan aims to make you fall in love with the Whopper again. Here’s why it will fail, and where you should focus your efforts instead.
Welcome to this week’s selection of bad real estate pics, straight from Instagram.
What do agents really want? Find out what agents say every brokerage needs!
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