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Red stop sign with a cluster of colorful Instagram logos floating at the bottom against a clear blue sky.

What NOT to Post

This week, The Broke Agent gets real on exactly what NOT to post on Instagram, specifically for real estate agents. If there’s even a chance you’re watering down your brand with content that adds zero value, this is one video you can’t afford to miss.

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Broke Agent Thankful

Thankful

The Broke Agent goes sentimental this Thanksgiving, giving thanks to all those who helped the brand evolve into BAM.

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Posting TikToks to Reels — and Reels to TikTok

The Broke Agent details how to post TikToks to Reels and how to post Reels to TikTok without the watermarks and with the audio in sync. He also reveals apps that remove watermarks—and the safest, easiest option for your vertical videos.

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Four headshots in circular frames arranged in a row with Q and A speech bubbles on a colorful bokeh background.

Explode Your Digital Brand Q&A

During BAM’s “Explode Your Digital Brand Through the Holidays” webinar, The Broke Agent, Byron Lazine, Katie Day and Jason Cassity discussed what agents should do on all the major social media platforms. Here is the complete Q&A session from the webinar.

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Agent Marketing

June Content Ideas for You

At the beginning of each month, I’m going to make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around what’s timely and relevant! As I mentioned in my “trendjacking” blog, posting about trending topics gives your marketing a major engagement boost. In May, we had Star Wars Day, the only Friday 13th of the year, the Johnny Depp Amber Heard trial, and plenty of chatter about Elon Musk buying Twitter… Here’s what to expect this June.

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Between Two Lock Boxes

Ricky Carruth’s Shocking Stance on Real Estate Coaching

On this week’s episode of Between Two Lock Boxes, recorded at Inman in New York, Dan O’Neil sits down with Juan Barraneche, CEO and founder of the Goldbar Team, and the one and only Ricky Caruth of eXp Realty and the Zero to Diamond coaching program.  

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Agent Marketing

90 Second Reels Are Here

Instagram has been acting insane lately. Engagement is all over the place, suggested posts are flooding our feeds, and users are getting logged out for no reason. Recently I couldn’t

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Thumbnail for podcast episode 'The Instagram vs TikTok Battle' showing four hosts in a grid and left panel with 'The Walk Thru' and check marks, Ep. 6
Your Marketing Playbook

Is Long-Form Video Dead?

On this week’s episode of The Walk Thru, Byron Lazine and The Broke Agent – back from his 57th wedding of the year – join Katie Day of Move Me

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Three panelists on a blue-curtained stage; left man with a microphone, center woman laughing, right man smiling.
Agent Marketing

Seven Takeaways from Our Video Blueprint Conference

Katie Day and Tim Macy hosted a conference to hone in on specific tactics that would generate more business. Since we all know video is essential to building a brand, video marketing quickly became the main topic, and we set off to host The Real Estate Video Blueprint (REVB). Here are their takeaways.

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Agent Strategy

How to Make Money Listing Short Sales

Without the knowledge or team to successfully negotiate and close a short sale, the process can quickly turn into a nightmare. The thought of lengthy paperwork and negotiations sends most

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