
January Content Ideas for Agents
The Broke Agent shares his marketing dos and don’ts, along with notable holidays and events, in this month’s content ideas for agents.

The Broke Agent shares his marketing dos and don’ts, along with notable holidays and events, in this month’s content ideas for agents.

It’s been a long year filled with bad real estate pics. We’ve compiled some of the worst ones we’ve seen in 2022, straight from the MLS.

We’re ready for all the big things coming in 2023. But in the meantime, here’s a look at some of BAM’s top posts in 2022.

The Broke Agent compiled a list of his top 10 posts of the year. Take a scroll, have some laughs, and get ready for 2023.

These 11 habits of highly successful real estate agents will help you move past survival mode and establish a successful career in the industry.

How to maximize your marketing in a down market, videos agents must make in 2023, the best of 2022, and New Years resolutions (business and personal) are today’s topics as Paige Steckling and Brad McCallum join Byron Lazine and The Broke Agent..

Every agent knows they need to create videos. but many get stuck on topic ideas. To help you out, here’s a list of videos real estate agents can make in 2023.

Jared Davis joins the Massive Agent to discuss how he built a rental portfolio of 123 units, what got him started as an real estate investor, and how he did this while growing his real estate team.

Marketing is constantly evolving, and it’s up to agents to keep a finger on the pulse of the current trends. So if you haven’t refreshed your marketing strategy all year, read on for everything you need to be aware of to develop stronger marketing in 2023.

In honor of Christmas eve, we’re bringing you our favorite holiday real estate content.
Byron Lazine and Bobby Kawecki break down exactly what agents need to do to build a traffic-stopping brand in real estate today using short-form video. They share the biggest mistakes agents make, examples of their highest-converting clips, and how to create the best hooks and captions to captivate your audience.

From Instagram glitches to a potential TikTok ban, social media remains unpredictable. Here are six marketing strategies to combat the vulnerability of social media.

This fall, Netflix is adding another show to its reality TV real estate line-up. That’s right, the streaming service that airs Selling Sunset, a reality show about real estate in Los Angeles, is premiering Buying Beverly Hills….a reality show about real estate in Los Angeles.

What do rising mortgage rates mean for buyers in 2022? Here are two simple scripts to help real estate agents educate their clients.

Recently I tweeted, “Nobody will ever know all the little things agents do to keep a deal alive” and it went real estate viral. I actually Tweeted this a few years ago, but my audience has tripled since the last time and it was another good reminder to repost old content that performed well in the past.
Online performance coach Giselle Ugarte talks social media, short-form video, and messy realness with The Broke Agent and Matt Lionetti.

Research proves it: all caps is harder to read. So, stop shouting your listing descriptions and implement the following tips to make them look professional.

This week’s Bammer of the Week goes to Yackeline Liederman. She’s a realtor in Miami with a unique take on humor in marketing. Basically, she makes memes…of herself.

Al Filippone talks to Byron Lazine about his start with direct mail, growing one of the first teams in real estate, and what he would say to agents who don’t work weekends.
On this episode of The Walk Thru, Byron Lazine and The Broke Agent sit down with Taya DiCarlo and Tom Toole to discuss eXp Week, declining home sales, and the TikTok takeover.

Coming up with content is hard. It’s my literal job and I wake up almost every day with no idea what to post on @thebrokeagent. But, I have a little trick that helps me and can help you on those days where you just got nothin’. Ready!? Repost and restructure old content from your own page.

Most real estate agents who fail have one thing in common: they don’t control their emotions. It’s easy to get so invested in making the deal happen that you let your emotions take the wheel. But that’s exactly what you don’t want to do. Because your emotions offer absolutely no value to getting the deal done.

We all know that video content is king. Video marketing holds consumer attention and allows you to deliver a more pointed message. That said, social media platforms are all shifting
On this week’s episode of Over Ask Podcast, Matt Lionetti and The Broke Agent sit down with former star of Million Dollar Listing Los Angeles David Parnes. David’s real estate
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