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Three men in suits depicted in a triptych: left profile, center looking down, right grayscale with intricate backdrop.

AI Avatar Takeover

No industry has escaped the AI avatar scene, with everyone from celebs to real estate agents paying $11 to have their photos turned into avatars. Take a scroll through some of our favorite agents as avatars.

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Man in a gray suit and navy tie stands in the foreground of a glass-walled office lobby with the city skyline behind him.

Is It Your Brokerage—Or Is It You?

A recent article states a high percentage of agents are unhappy with their brokerage. Dan O’Neil asks the question: is it really your brokerage? Or is it a lack of self-accountability?

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Bold 'NO EXCUSES' with a hand drawing a curved black underline on a light background.

Are You an Excuse Maker?

A recent Reel by Danny Deals O’Neil shows gets into the inner monologue of real estate agents and reminds us all to get back to the basics.

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Best Spotify Wrapped Memes For Agents

It’s officially Spotify Wrapped season. You’re likely flooded with the music breakdowns of everyone you’ve ever met, but have you ever thought of what it would be like if you got a Wrapped for your real estate career? Here are our favorite Spotify Wrapped memes for agents.

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Blue Na’vi couple facing each other in a fantasy landscape, framed by Christmas greenery and festive decorations with a pink-scarfed woman on the left.

December Content Ideas For Agents

At the beginning of each month, The Broke Agent makes a list of content ideas based on holidays, notable events, and what’s trending. Here’s what to expect this December.

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Two silhouetted boxers sparring at sunset with the headline 'Agents vs. Appraisers' centered above them.

Agents vs. Appraisers: Debate Recap

BAM gives a full recap from yesterday’s Agents vs. Appraisers debate with Byron Lazine and Mark “Skap” Skapinetz. Find out what happened during the debate—and what’s coming next!

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Four adults in a modern room converse in a hallway with a wine glass; large red 'NETFLIX' and white 'BUYING BEVERLY HILLS' text overlay.
Real Estate News

Another F*cking Real Estate Show?

This fall, Netflix is adding another show to its reality TV real estate line-up. That’s right, the streaming service that airs Selling Sunset, a reality show about real estate in Los Angeles, is premiering Buying Beverly Hills….a reality show about real estate in Los Angeles.

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Meme-style tweet by The Broke Agent on a blue background: 'Nobody will ever know all the little things agents do to keep a deal alive' UNTIL NOW!
Humor

The Craziest Things Agents Have Done to Keep A Deal Alive

Recently I tweeted, “Nobody will ever know all the little things agents do to keep a deal alive” and it went real estate viral. I actually Tweeted this a few years ago, but my audience has tripled since the last time and it was another good reminder to repost old content that performed well in the past.

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A hand raises a silver trophy with a 'BAM' base; a photo collage of a woman showing four different expressions on the side.
Agent Marketing

Bammer of the Week

This week’s Bammer of the Week goes to Yackeline Liederman. She’s a realtor in Miami with a unique take on humor in marketing. Basically, she makes memes…of herself. 

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Two men in a podcast interview setup, with a bold black-and-green caption reading AL FILIPONNE across the foreground.
Byron Lazine Podcast

$356 MILLION in Sales in 365 Days

Al Filippone talks to Byron Lazine about his start with direct mail, growing one of the first teams in real estate, and what he would say to agents who don’t work weekends.

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Agent Marketing

The Power of Reposting Old Content

Coming up with content is hard. It’s my literal job and I wake up almost every day with no idea what to post on @thebrokeagent. But, I have a little trick that helps me and can help you on those days where you just got nothin’. Ready!? Repost and restructure old content from your own page.

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Top-left panel: blonde woman with short wavy hair looking down with a neutral expression.
Agent Strategy

Why It’s Crucial to Control Your Emotions As An Agent

Most real estate agents who fail have one thing in common: they don’t control their emotions. It’s easy to get so invested in making the deal happen that you let your emotions take the wheel. But that’s exactly what you don’t want to do. Because your emotions offer absolutely no value to getting the deal done.

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