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Three presenters stand around a silver cloche on a counter, with a yellow studio backdrop and two in white lab coats flanking a woman in a black top.

These Marketing Trends Aren’t Making It To 2023

Marketing is constantly evolving, and it’s up to agents to keep a finger on the pulse of the current trends. So if you haven’t refreshed your marketing strategy all year, read on for everything you need to be aware of to develop stronger marketing in 2023.

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Build a Traffic-Stopping Brand in Real Estate

Byron Lazine and Bobby Kawecki break down exactly what agents need to do to build a traffic-stopping brand in real estate today using short-form video. They share the biggest mistakes agents make, examples of their highest-converting clips, and how to create the best hooks and captions to captivate your audience.

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Luxurious courtyard pool area at dusk with blue-lit pool, palm trees, and orange lounge chairs around fire bowls and seating areas.

How Luxury Buyers Search for Real Estate Agents

Global real estate brand Engel & Völkers released an original trend report with the findings of exclusive research on luxury consumers in North America. Their research identified five trends, including how luxury buyers search for real estate agents.

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Diverse students in a bright classroom raise their hands, each holding a football, seated at desks with notebooks open.
Agent Marketing

September Content Ideas For Agents

At the beginning of each month, The Broke Agent makes a list of content ideas based on holidays, notable events, and what’s trending. Here’s what to expect this September.

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Two smartphone screens side by side showing video thumbnails; left shows a woman with February 2022 text overlay, right shows a man with August 2022 text overlay.
Agent Marketing

The Future of Social is Recommendations

Giselle Ugarte posted a side-by-side comparison of her and head of Instagram Adam Mosseri talking about recommendations as the future of social. Here’s what you need to know.

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Woman in an orange sweater looks up and rests a hand on her chin, with a house icon and yellow question marks suggesting housing questions.
Housing Market

Agents React: Appraiser Bias

Agents reacted to a BAM Instagram post calling out the appraisal process as the biggest joke in the real estate industry. Here are the highlights.

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Multiple Spider-Man figures labeled with days of the week pointing at each other, illustrating how each day mirrors the others.
Agent Strategy

The Best Day to List a House

Agents have argued about the best day to list a house for years. The Broke Agent took the question to Instagram to settle the debate once and for all.

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