January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
Tessabella Jelten shares how to post with clarity, consistency, and relevance so buyers and sellers recognize your value before they ever reach out.
Affordability tops BAM’s real estate Word of the Year for 2025, with agents citing higher costs, buyer hesitation, and shifting expectations across the industry
Here’s a look at the six best listing videos of 2025, featuring this year’s BAMMYs winner and finalists, with creative examples agents can use for inspiration.
Luke Acree shares lessons on real estate marketing ROI with a Stay Paid Podcast caller, breaking down what actually delivers consistent long-term results.
The Broke Agent shares five things agents can do to prepare for 2026.
Tom Toole’s “real estate naughty list” sparked a lively Instagram thread, calling out common industry peeves and getting agents talking.
The Broke Agent shares four social media moves every real estate agent should make before the new year to grow a stronger brand in 2026.
We’re sharing nine of the funniest real estate reels of 2025, drawing from some of our favorite Instagram content creators in the real estate space.
Real estate creators brought their best holiday energy in 2025, from Matt Lionetti’s gift-wrapping reel to The Broke Agent’s top seasonal memes.
Krys Benyamein shares why year-end recap posts need to change, and how to create one that actually drives referrals.
Tom Toole breaks down a four-step follow-up plan built on six plus attempts, personal video, and value-based outreach to boost contact rates and conversions.
A record drop in mortgage rates, Lawrence Yun’s 2023 housing prediction, click-baity headlines, and two new Instagram features are today’s topics as Kat Drerup and Tom Toole join Dan Oneil and The Broke Agent.
During BAM’s “Explode Your Digital Brand Through the Holidays” webinar, The Broke Agent, Byron Lazine, Katie Day and Jason Cassity discussed what agents should do on all the major social media platforms. Here is the complete Q&A session from the webinar.
87% of agents don’t make it past year five. Here are the top struggles of new agents, according to a study conducted by Realtor.Com®—and how to overcome them.
Here’s an easy guide on how to create engaging short-form clips from a Facebook live.
Jas Takhar joins Matt Lionetti and The Broke Agent to discuss his journey in sales, how to build rapport with clients, why investing content is so important, and three things agents should do over the holidays.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for November 7-13th, 2022.
Pop-Tarts is listing a fully-furnished Gingerbread Pop-Tarts lodge on Zillow, and inviting anyone to build a gingerbread Pop-Tarts house for a chance to win $15,000.
Yesterday’s inflation report was a huge win for mortgage rates. Agents need to take immediate action to educate consumers when mortgage rates fall and help them take advantage of this positive headline.
Consumer housing confidence, $1.3 Trillion in lost equity, a revealing Zillow survey, and two new Instagram features are today’s trending topics as Katie Clancy, Brooks Landry, and Zachary Foust join Byron Lazine on The Walk Thru.
A new Zillow survey polled real estate agents to find out buyers’ and sellers’ biggest misconceptions in today’s market.
TikTok is an app you cannot sleep on through the holiday season. Every single video you post is a new opportunity to reach a new audience. Here’s what you need to do on TikTok for the next 60 days.
The Broke Agent shares his daily 5-step Facebook plan to extend your reach and gain more business.
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