If you’re reading this, congrats. You made it through another year in real estate. 2025 wasn’t easy for a lot of agents, so the fact that you are still active and reading this blog means something.
Between affordability issues and the constant “agent are overpaid” discourse this was not a year where you could just post and expect results.
The bar for content is higher now. Consumers are more skeptical, more educated, and more selective. Which means what you say, how you show up, and what you post really matters.
Before we jump into January ideas, let’s quickly look at how content evolved over the past year.
2025 Content Recap
#1: Collab content continued to dominate.
Whether it was joint Reels, shared carousels, collaboration remained one of the fastest ways to reach new audiences without relying solely on the algorithm gods. One of the best ways to collab was with local businesses. The business gets free advertising and you both get new audience exposure.
Continue doing this 2026 as the algorithm gets harder and harder crack. Multiple audiences is always better than one!
Here is an example from Alyssa Curnutt.
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#2: AI Slop flooded our feeds.
People now can tell what was created in ChatGPT vs. what was not. And of course, everyone in real estate has turned into a motivational speaker, making strong definitive statements with little-to-no meaning. I even got called out for this a couple weeks ago on the post below.
This leads me to my next point about what this means for 2026.
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#3: Highly edited short-form content fell off.
People want to see real humans. Raw, authentic, useful content outperformed polished clips and talking-head style. I believe this trend will likely continue in 2026.
#4: 2025 was definitely the year of LIVE content.
Staying on the authentic trend, live content has no editing because of the nature of what it is. You get what you see, and that’s refreshing to audiences who are having trouble discerning what’s real and what’s not.
There’s a reason streamers are the most popular creators on the planet right now. There’s a reason Alex Hormozi did a 12-hour livestream to break the non-fiction book sales record. There’s a reason Byron goes live on the Hot Sheet every Monday through Thursday.
For agents, this means live YouTube videos, TikTok lives, and in-person events. IG Live feels dead.
#5: Hyperlocal content kept winning.
Local business spotlights, community updates, and “only people from here understand this” posts consistently outperformed generic real estate advice, Just Solds, and Just Listeds. Everyone cares about what’s happening in their community, and that will of course continue in 2026.
If you want to create hyperlocal content that converts in the new year, checkout our full video training in BAMx: It’s Alyssa Curnutt’s Hyperlocal Content Blueprint and you can access it here with your 7-Day Free trial.
Now let’s get into January content ideas so you can start 2026 right!
January 2026 Holidays & Content Hooks
January 1: New Year’s Day
Prediction content:
The first week of January is still prime time for prediction posts. They’re easy to engage with, invite opinions, and give people a reason to comment, even if they don’t know you yet.
A simple hook that works every year:
“These are my predictions for the [insert city] housing market in 2026.”
Keep it grounded. Avoid crazy mortgage rate predictions unless you enjoy being wrong on the internet forever. Focus instead on things you actually see on the ground. Inventory behavior. Buyer sentiment. Seller expectations. Types of homes moving fastest.
You can also mix in non-real-estate predictions to make the post feel lighter and more shareable:
- Who wins the Super Bowl
- What local business blows up this year
- What trend finally dies
- What people will complain about in your city
We have a template available for you here in BAMx.
Here’s your seven-day free trial.
Another angle that consistently performs is flipping the script:
“Here are five things that will NOT happen in 2026.”
Rates will not drop below 5%: explain why the housing market will not crash. Negative hooks always stop the scroll.
New Year’s Resolution content:
January is one of the few times people actually care about goals. Use that. Share your 2026 resolutions, but don’t make them perfect. Talk about what didn’t work in 2025 and what you’re adjusting.
This can include: Real estate goals like volume, niches, or team growth Content goals like consistency, platforms, or formats Personal goals like health, boundaries, or time off.
A screenshot of your Notes app or a messy whiteboard photo works surprisingly well here. You can also green-screen it into a Reel and explain your thinking behind each goal. Or better yet, you can just customize one of our templates here.
“In & Out” lists:
These are still everywhere for a reason. They’re simple, opinionated, and highly shareable.
- Create a 2026 “In and Out” list tied to:
- Real estate trends
- Design preferences
- Local culture
- Your personal business boundaries
Storytelling posts:
Speaking of IN content, tell as many stories as you can in 2026. January is a great time to look back. Share one story from 2025 that actually taught you something. This can be about a deal that almost fell apart, a client interaction that surprised you, or a mistake you won’t repeat. Keep it honest.
Dry January:
You can do this both ways. “If you’re not celebrating Dry January, here are my three favorite places to grab a drink in (insert city).”
Or you can say, “If you are doing dry January and trying to start the year off healthy, here are five (gyms/classes, etc.).”
Ok, let’s get hyperlocal with some other “holidays.”
January 2nd: National Buffet Day
List the best buffets in your community.
January 4th: National Trivia Day
Name the best bars for trivia night or post some real estate trivia.
January 15: National Bagel Day
Food holidays are free engagement. Highlight your favorite bagel spots in your market, rank them, or let followers argue in the comments.
You can also turn this into a simple giveaway tied to a local shop. Low effort, high goodwill.
January 19: Martin Luther King Jr. Day
This is not the day to force a sales message.
Share a quote, a lesson, or a moment of reflection that genuinely resonates with you. Keep it respectful and authentic.
January 23: National Pie Day
Spotlight local pie spots, bakeries, or restaurants.
January 25: Opposite Day
Opposite Day is perfect for a hook-heavy video. “You should never buy a house. Psych. Opposite Day.”
Or: “Here are five things I hate about living in [your city].”
Final Thoughts
Write yourself a simple content prescription for Q1 and stick to it. You don’t need to post everywhere, every day. You need a plan you can actually follow.
January sets the tone. Consistency early in the year compounds fast. Let’s have a hell of a year.
