This is part of a five-post series recapping BAM’s recent webinar: Explode Your Digital Brand Through the Holidays with The Broke Agent, Byron Lazine, Katie Day, and Jason Cassity. Read previous posts in the series here:
TikTok is the platform with the biggest opportunity for virality and growth. It’s also where most trends originate. Whether you know it or not, everything you see on Instagram is three months behind what’s happening on TikTok.
TikTok is an app you cannot sleep on through the holiday season. Every single video you post is a new opportunity to reach a new audience.
Here’s what you need to do on TikTok for the next 60 days.
Clipping out short-form content from longer-form videos is a great wait to generate organic content for TikTok without trying too hard.
Whether you’re talking on a webinar, speaking at an event, or hosting a Facebook Live, make sure you have a camera next to you, recording vertically to maximize the value of the content you’re putting time into. If you aren’t the most tech-savvy person, hire an editor to create and caption short clips for you.
Go Deep Locally
Although TikTok offers a broader audience than other platforms, take advantage of the opportunity to go deep into your local market.
Highlight local restaurants, businesses, and secret spots only locals know about. Anyone who uses TikTok to search for a new coffee shop or hangout spot in your area will likely come across your content.
Reaction videos are content gold mines. By taking something that Dave Ramsey or Grant Cardone says and reacting to it, you barely have to come up with content.
All you have to do is refute or agree with what the person is saying because the hook is already given to you. Some people don’t even speak when doing reaction videos—they just make facial expressions and add their thoughts in the comments. How easy is that?
Take Advantage Of The Algorithm
While Instagram exposure is based on your followers, TikTok is completely interest-based.
On Instagram, you can talk about the difficulties you faced when you first started as a realtor, but on TikTok, people have already left because they don’t know who you are.
Nobody on TikTok cares about your journey, so you have to get to the point on TikTok and say, “here’s how I feel about X. Here’s how I accomplished Y.”
There’s somebody in your community right now that is beating you to the punch on TikTok.
Someone in your community is doing voiceover vlogging of all of the local coffee shops, restaurants, community hotspots, and hiking trails around the area. They’re not even showing their face. So for everybody not shooting video because they don’t like how they look, voiceover vlogs to highlight your community are where it’s at.
Over the next 60-90 days, implement voiceover vlogs into your content strategy. The holidays bring so many opportunities to highlight the different holiday fairs and events that will pop up over the next two months.
The Green Screen Effect
Green screen videos, where you have a news article or piece of content behind you while you talk about it, are a great way to increase engagement.
Content machine Gary Vee has dozens of people on staff for video production, editing, and writing. Yet one of his posts every single day on TikTok is him with a green screen of some tech article or some business article giving his point of view on the matter.
Agents could take a headline and use a green screen to give information on how it pertains to the real estate market.
On TikTok, you’ll likely receive your fair share of wild and untrue comments. If you want to prove someone wrong, put some data behind you on the green screen and reply to their comment. It will generate a ton of extra engagement.