25 July Content Ideas for Real Estate Agents
The Broke Agent
July 1, 2026
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
The Broke Agent shares July content ideas for real estate agents, from Fourth of July posts to World Cup watch party guides.
BAM BBQ 2026 is a free virtual event on July 22 where real estate agents learn how to put AI to work in their business.
Byron Lazine, Lisa Chinatti, and Luke Acree break down the four real estate team models and what separates the teams that hit $100M from the ones that don’t.
Krys Benyamein shares how he uses ChatGPT as a thinking tool to sharpen talking head videos before ever hitting record.
The Broke Agent shares why text-only reels are taking off. So easy, you can create one while bored at your open house today.
The Broke Agent explains why outro cards on Instagram Reels hurt your reach and what to do instead.
Byron Lazine, Lisa Chinatti, and Luke Acree are hosting a free live training on June 25 to help team leaders break through to $100M.
Brand expert Camille Moore breaks down why lo-fi, episodic content is outperforming polished video and what real estate agents can do about it.
Byron Lazine, Tom Toole and Lisa Chinatti react to the June FOMC meeting and Bed Bath & Beyond’s acquisition of Fathom Holdings. They also respond to a clickbait Instagram post attacking Byron.
The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.
The 2026 NextGen Homebuyer Report finds only 1 in 8 Gen Z and Millennial buyers trust that a housing professional won’t take advantage of them.
Haley Ingram of Coffee & Contracts breaks down the three core features of Claude AI and exactly when real estate agents should use each one.
Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.
The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.
Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.
Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.
Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.
Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
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