Good news: Low-effort content is crushing right now.
No editing. No fancy transitions. Just straight to camera.
Even better news…
B-roll content with text and no talking might be performing even better.
Just look at Krys Benyamein.
View this post on Instagram
View this post on Instagram
His engagement is skyrocketing by putting simple text over short clips. No voiceover. No talking. Just words on the screen.
Why does it work?
Because retention is through the roof.
People have to read the text. By the time they finish, the Reel has usually played all the way through, signaling to Instagram that it’s a piece of content worth pushing to more people.
Here’s a full breakdown of why this format is working and how you can use it.
WAIT, THERE’S MORE!
If you’ve made it this far, here’s a little bonus.
We have two events coming up that we’re announcing here first.
If AI still feels overwhelming or you’re not sure how to actually use it in your business or content, join us for BAM BBQ. It’s a free, virtual event focused entirely on practical AI for real estate agents. Spend two hours with us, and it will be the most valuable day of your summer.
We’re also hosting a Team Leader Mastermind in Scottsdale on September 22-23.
This is for serious team leaders who want to build a $100M business. Space is limited, and it’ll likely sell out before we begin promoting it publicly.
How to Use Instagram’s New Photo Comment Feature to Boost Engagement