Not Ready to Make Calls? Start With These 4 Steps
Tom Toole
September 8, 2026
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Contractors and chefs are building massive audiences by filming their work. Here’s how real estate agents can use the same strategy.
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
eXp CEO Leo Pareja joins the Porch Swing Podcast to discuss boundaries and time management, what it takes to grow in real estate, and how he prioritizes family time.
The Broke Agent announces hyperlocal content creator Alyssa Curnutt is joining BAM to teach agents her Instagram and email strategy.
This week brings real estate leadership shifts at REMAX and Redfin, plus lawsuit settlements from Compass and Gibson. Here’s what agents need to know.
Former FBI negotiator Chris Voss shares real estate scripts for handling commission objections, hesitant buyers and prospects who ghost.
Get 45 hyperlocal video hooks from Alyssa Curnutt to create more engaging real estate content for your local audience.
September gives real estate agents endless content opportunities. From Labor Day and football to fall, coffee The Broke Agent shares what to post in September 2026.
Team leaders often create positions around the people already working for them. Coach Dave Richards explains why the better approach is to design the future business first, then determine who can help build it.
The Broke Agent breaks down 11 unwritten social media rules real estate agents need to know before their next post.
Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.
Berkshire Hathaway is acquiring Taylor Morrison for $8.5 billion, becoming America’s 4th largest homebuilder. Here’s what the deal means for agents, new construction, and the “is the market crashing?” conversation.
The Broke Agent shares his June 2026 content plan for real estate agents, covering National Homeownership Month, summer holidays, and social media tips.
Oxford Economics projects housing affordability won’t meaningfully recover for 7 years. Here’s the script real estate agents need when buyers say “I’ll just wait.”
Krys Benyamein shares how his team uses ChatGPT and local news stories to create simple, shareable graphics that consistently outperform traditional real estate content.
Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
The Broke Agent warns real estate agents that purely AI-generated content creates distance instead of connection and could hurt your personal brand.
Hootsuite’s 2026 Social Media Trends report reveals two AEO strategies real estate agents need to get found by AI before their competition does.
Shelby Sapp’s one-line response to “your competitor is cheaper” turns the objection into a reason to stay with you.
If your interview clips aren’t holding attention, the fix isn’t better gear, it’s where you start the video. Krys Benyamein shares the one edit that changes everything.
Structured Media’s David Stultz shows why video carousels are crushing on Instagram right now and how any agent can make one.
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