BAM — The Daily Playbook for Real Estate Agents

Man in a navy blazer and red bow tie looks at his smartphone while three floating cards show vintage photos of a man in a hat on a Georgetown street.

How This Agent’s Hyperlocal Instagram Strategy Increased His Business 20%

Vanessa Bowman August 31, 2026

A 60-year-old Georgetown agent built nearly 40,000 Instagram followers by sharing neighborhood history. Here’s how agents can find their own hyperlocal niche.

Two people in formal attire stand with their backs to the camera, looking out at a cityscape through a window with a large glowing 'RAISING THE BAR' sign.

Brokers Say Real Estate Has a Professionalism Problem

Vanessa Bowman August 31, 2026

Veteran brokers say real estate has a professionalism problem, according to a recent survey. Here’s what consumers are seeing and how good agents can prove their value.

4 AI Mistakes That Are Killing Real Estate Agents’ Brands

Vanessa Bowman August 29, 2026

Brad McCallum breaks down four AI mistakes hurting real estate agents’ brands, and how to use AI without losing trust, authority or your voice.

Smiling man in a blue blazer with a blurred org chart and a red X in the background, suggesting disruption of hierarchy.

The Biggest Mistake Team Leaders Make When Building an Org Chart

Vanessa Bowman August 31, 2026

Team leaders often create positions around the people already working for them. Coach Dave Richards explains why the better approach is to design the future business first, then determine who can help build it.

26 Reactivation Texts for Leads You Haven’t Called Since Spring

Sarah Lentz August 26, 2026

Here are 26 reactivation text message scripts agents can send to reconnect with leads who’ve gone quiet since spring.

Articles

Brokers Say Real Estate Has a Professionalism Problem

Vanessa Bowman August 31, 2026

Veteran brokers say real estate has a professionalism problem, according to a recent survey. Here’s what consumers are seeing and how good agents can prove their value.

Hand holding a smartphone displaying a modern house on TikTok against a black background with gold 'LISTINGS' text behind it

The TikTok Rental Scam Using Your Clients’ Listings as Bait

Sarah Lentz August 28, 2026

Giant glowing Bitcoin coin crashes through a cracked suburban street at night, lighting nearby houses.

Bitcoin Can Now Fund a Down Payment (Without Being Sold)

Sarah Lentz August 27, 2026

Neon sign reading REAL // REMAX in blue/red/white inside a dark modern conference room with city skyline outside the windows

Real Closes REMAX Acquisition and Unveils New Leadership Team

Sarah Lentz August 24, 2026

Zillow’s Data Play Makes Local Relationships More Important Than Ever

Sarah Lentz August 20, 2026

Meme about real estate: a man looks toward a couple while a woman in red walks by; captions contrast resale homes' value with builder incentives and new kitchens.

New Home Median Prices are Now $40K Cheaper Than Existing Home Prices

Sarah Lentz August 26, 2026

New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.

Cancellations-Hit-a-3-Year-High-3-Scripts-to-Set-Seller-Expectations_BAM-featured-image

Cancellations Hit a 3-Year High: 3 Scripts to Set Seller Expectations Now

Sarah Lentz August 24, 2026

Housing Market Realities Agents Should Be Talking About Right Now

Sarah Lentz August 21, 2026

Americans-Rank-the-Best-and-Worst-Places-to-Live-in-2026_BAM-featured-image

Americans Rank the Best & Worst Places to Live in 2026

Sarah Lentz August 19, 2026

Buying-a-Starter-Home-Costs-50pt6-pct-More-Than-Renting-Nationwide_BAM-featured-image

Buying a Starter Home Costs 50.6% More Than Renting Nationwide

Sarah Lentz August 17, 2026

How This Agent’s Hyperlocal Instagram Strategy Increased His Business 20%

Vanessa Bowman August 31, 2026

A 60-year-old Georgetown agent built nearly 40,000 Instagram followers by sharing neighborhood history. Here’s how agents can find their own hyperlocal niche.