The Q4 Trap That Leaves Agents With No Deals in January
Tom Toole explains why agents who stop chasing trophy sales and focus on motivated clients keep selling homes through the fourth quarter.
Top Real Estate Tech Tools of 2026, Ranked by Agent Use
NAR’s 2026 Realtors Technology Report ranks the tech tools agents use, from the MLS at 96% to chatbots at 5%, plus what they plan to add next.
The 20-20-0 Rule for Price Conversations in a High Inventory Market
Richard McKinney shares the 20-20-0 rule he uses to set up the price conversation at the listing appointment and how agents can adjust it for their market.
4 Ways Agents Can Help Buyers and Sellers Navigate a 7.5% Rate Market
George Laughton, Byron Lazine, and Tom Toole share four ways agents can keep Q4 deals moving as mortgage rates hit a yearly high of 7.45%.
The 5-Part Framework for Getting Recommended by AI
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Trending Articles
Articles
HouseCanary Files Chapter 11: What Happens to Google Home Listings?
Real Estate News reports HouseCanary filed for Chapter 11 three months after its Google listings deal, with a $175M lawsuit award in focus.
Compass.com Redesign Puts Coming-Soon Listings Front and Center
Seller Impersonation Fraud Attempts More Than Doubled in Two Years
Preview Listings Now Show Up on Both Zillow and Realtor.com
Zillow and RealScout Team Up to Bring Preview Listings to More Buyers
The Median Down Payment Falls to $27,100, a Four-Year Spring Low
Realtor.com says the median down payment fell to $27,100 in Q2, the lowest second-quarter level since 2021, and monthly payments are up 74% in five years.
A Rate-Proofing Framework Agents Can Use With Any Buyer
How Long It Really Takes to Build a Home in the U.S.
Seller Concessions Reach a Six-Year High Across the Country
Chief Economist on 7% Rates, the K-Shaped Market and What Agents Should Do in Q4
Top Real Estate Tech Tools of 2026, Ranked by Agent Use
NAR’s 2026 Realtors Technology Report ranks the tech tools agents use, from the MLS at 96% to chatbots at 5%, plus what they plan to add next.
Five Things To Do While Bored At Your Open House | September 27th
The Instagram Reel Every Married Agent Should Watch
Why You’re Getting Views but Not Gaining Followers on Instagram
The 5-Part Framework for Getting Recommended by AI
The Q4 Trap That Leaves Agents With No Deals in January
Tom Toole explains why agents who stop chasing trophy sales and focus on motivated clients keep selling homes through the fourth quarter.
The 20-20-0 Rule for Price Conversations in a High Inventory Market
Top Real Estate Tech Tools of 2026, Ranked by Agent Use
4 Ways Agents Can Help Buyers and Sellers Navigate a 7.5% Rate Market
9 Numbers Every Agent Should Pull From Their MLS Before Calling Expireds
Podcasts
Fed Official Raises Concerns Over America’s Housing Affordability
Compass Gives MLSs 30 Days To Block Recruiting Data Feeds
5 Reasons You’re Not Gaining Instagram Followers (& How To Fix It)
Events
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The Broke Agent
Why You’re Getting Views but Not Gaining Followers on Instagram
Gary Vee Just Busted 7 Social Media Myths (Here’s What They Mean for Agents)
The Broke Agent breaks down Gary Vee’s 7 social media myths and what each one actually means for real estate agents.
The Hyperlocal Niche Strategy Behind 51 Closed Transactions
Alyssa Curnutt breaks down how to pick a hyperlocal content niche and build an audience avatar, the approach behind 51+ closed deals from Instagram.
These 3 Simple Instagram Stories Can Actually Generate Real Estate Leads
The Broke Agent breaks down three simple Instagram Story ideas from Haley Ingram that agents can use this week to spark real conversations and leads.
The 6 Worst Real Estate Content Trends Right Now
The Broke Agent breaks down six real estate content trends that need to die.
