The AI System Behind a 46.5K-Follower Hyperlocal Account
Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Four Steps to Staying Accountable in Your Real Estate Business
Tom Toole shares the four-part accountability framework agents can use to set specific goals and build momentum before 2027.
85% of ChatGPT Topics Are Still Up for Grabs. Here’s What It Takes to Own One
Semrush’s study of 50,000 brands in ChatGPT shows how real estate agents can build topic authority and get found first.
How to Win More Listings by Running FSBO Open Houses
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Buying a Starter Home Costs 50.6% More Than Renting Nationwide
Renting still costs less than buying in all 50 largest U.S. metros. See how the gap is narrowing and what it means for your next move.
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Buying a Starter Home Costs 50.6% More Than Renting Nationwide
Renting still costs less than buying in all 50 largest U.S. metros. See how the gap is narrowing and what it means for your next move.
Nearly 80% of Major Metros Are Now Buyer’s Markets
Two Reports, One Clear Trend: Home Sales Slowed in July
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Is There a Housing Shortage in the U.S. Right Now? Ivy Zelman Says No
The AI System Behind a 46.5K-Follower Hyperlocal Account
Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
85% of ChatGPT Topics Are Still Up for Grabs. Here’s What It Takes to Own One
5 AEO Fixes You Can Make Before Your Next Listing Appointment
Six Things To Do While Bored At Your Open
The Hyperlocal ‘Kid Edition’ Trend Every Real Estate Agent Should Steal
Four Steps to Staying Accountable in Your Real Estate Business
Tom Toole shares the four-part accountability framework agents can use to set specific goals and build momentum before 2027.
How to Win More Listings by Running FSBO Open Houses
5 AEO Fixes You Can Make Before Your Next Listing Appointment
Six Things To Do While Bored At Your Open
The 4-Level System Behind a Billion-Dollar Real Estate Team
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The Broke Agent
5 Things That Grew the BAM Instagram to 100K Followers
The DM Script That Turns New Followers Into Real Estate Leads
Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.
500+ Roads to Real Estate: Agents Reveal the Jobs They Had Before Going All In
The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.
The Instagram DM Mistake That’s Killing Your Click-Through Rate
The Broke Agent shares the ManyChat DM sequence that took his Instagram click-through rate from under 20% back above 70%.
August 2026 Content Ideas for Agents
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
