The 2 Content Buckets Every Agent Should Focus on in 2026
Katie Lucie
January 5, 2026
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The Broke Agent shares five things real estate agents can do while bored at their open house this weekend.
January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
BAM Media rounds up 2026 housing forecasts on home sales, prices, inventory, and mortgage rates, with side-by-side charts from leading industry experts.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.
RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.
Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.
Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.
The Broke Agent shares his top content ideas for agents to use in December 2025.
The Hot Sheet recap for March 27th-31st covers Black Knight’s appraisal alternative, housing market affordability, the latest on the Moehrl v. NAR commissions lawsuit, what consumers want in an agent, and slowing rent growth.
The Broke Agent’s content revelation, the Boomer buyer takeover, what consumers want in agents, and Meta Verified and predictions are today’s topics as Tessa Bell and Jason Cassity join Captain Dan Oneil and The Broke Agent
The newest Fannie Mae forecast includes a modest recession in the second half of the year rather than the second quarter. The ESR Group doesn’t expect a repeat of the 2008 Financial Crisis, but something closer to the Savings & Loan Crisis of the 1980s.
Lisa Chinatti and Tom Toole discuss the Senate hearing with Jerome Powell, climbing mortgage rates, the 6.5 million housing unit shortage, conflicting data for unemployment, and the challenges facing buyers and sellers in the current market.
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AI controversies, debunked social media myths, 2023 home price predictions, and marketing tactics with the best ROI are today’s topics as Haley Ingram and Andrew Undem join Captain Dan Oneil and The Broke Agent.
How to overcome excuses to avoid video, how agents should use QR codes, what’s going on with SERHANT., the IG blue check, a Texas TikTok ban, and Super Bowl predictions are today’s topics as Candace Decker and Andrew Undem join Dan Oneil and The Broke Agent.
In a recent BAM Webinar, KCM President David Childers joined Byron Lazine to unpack the 2023 real estate market. Here are the key takeaways and talking points for agents.
The Fannie Mae forecast, published on January 20, 2023, lays out the findings and predictions of the Economic & Strategic Research Group (ESR), including an upward revision for 2022 GDP growth and a downward revision for 2023 home price growth.
Real Estate Witch issued the 2023 edition of their Millennial Home Buyer Report, which indicates 92% of millennials say inflation has changed their home-buying plans.
ardi Matrix® released its moderated 2023 Multifamily Outlook with projections for this year’s rent growth, which it expects to return to historical averages. Inflation, interest rates, and an increase in inventory will likely cut 2022’s rental growth in half.
Researchers at Capital Economics have shared their predictions on the 2023 housing market, pointing to signs we may be close to a trough, with recent improvements in affordability. But further declines in home prices are needed—if not guaranteed.
Byron Lazine and Nicole White discuss the Keller Williams class action lawsuit, insights on home price cuts jumping from 7.1% to 13.6%, and China’s first population decline in 60 years.
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