Your Marketing Playbook

Boomer Buyer Takeover & What Consumers Want in an Agent

The Broke Agent’s content revelation, the Boomer buyer takeover, what consumers want in agents, and Meta Verified and predictions are today’s topics as Tessa Bell and Jason Cassity join Captain Dan Oneil and The Broke Agent

March 31, 2023
BAM Staff

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This week on The Walk Thru, BAM newcomer Tessa Bella and veteran guest moderator Jason Cassity join Captain Dan Oneil and The Broke Agent to discuss, first of all, a content revelation from The Broke Agent’s honeymoon.

Today’s second topic is the Boomer buyer takeover, which is what we’re calling the Baby Boomers’ recently becoming the biggest generation of homebuyers—outnumbering Millennials, who took the number one spot from 2014 to 2021.

Next up was another BAM piece on NAR’s latest Generational Trends Report, revealing what consumers of each and all generations actually want from real estate agents.

And finally, topic #4 is Meta Verified, after which the conversation wraps up with basketball predictions from all four.

Tune in to hear The Broke Agent’s eye-watering review of a meal he and his wife shared at the House of Ginger.

Click on any of the timestamps below to watch:

00:00–04:59 Intro

05:00 Topic #1: Eric’s Content Revelation

19:09 Eric’s Review of The House of Ginger

21:50 Topic #2: Boomer Buyer Takeover

32:05 Topic #3: What Consumers Want in Agents

44:15 Topic #4: Meta Verified & Predictions

Click here to watch the full episode.

This week’s Walk Thru is brought to you by KCM. Click here to learn more.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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