The 2 Content Buckets Every Agent Should Focus on in 2026
Katie Lucie
January 5, 2026
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The Broke Agent shares five things real estate agents can do while bored at their open house this weekend.
January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
BAM Media rounds up 2026 housing forecasts on home sales, prices, inventory, and mortgage rates, with side-by-side charts from leading industry experts.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.
RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.
Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.
Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.
The Broke Agent shares his top content ideas for agents to use in December 2025.
Here are 25 new email subject lines for real estate agents to use during the holiday season.
Zillow released its November market report with some encouraging news for homebuyers as lower rates and slight declines in home values bring small improvements to housing affordability as sellers add new inventory and are more likely than normal to cut prices.
A new Redfin report shows homebuyers earning the national median income ($78,642) in 2023 would have spent 41.4% on housing costs for the median-priced home ($408,806), making 2023 the least affordable year on record. But there’s hope for 2024.
This week in BAM brings new 2024 housing market predictions, new lawsuits, new legislation, Grant Cardone script controversy, field-tested agent tactics and marketing tips, the best iPhone camera settings for real estate content, and much more!
A new report by RentCafe highlights the zip codes where renters get the most space for the national average rent of $1,700 a month—as well as zip codes where renters get the least space for that amount.
ATTOM released their 2023 analysis of the best days of the year to buy a home. And while the month of October still offers homebuyers the lowest premiums, January 9 emerged as the best day of the year for buying a home
A new LendingTree survey of over 2,000 U.S. consumers shows 44% of Americans believe the housing market could crash in the next year. Another 31% are unsure.
What’s more surprising (or not) is that 35% overall are hoping for a crash.
The Broke Agent shares his best content ideas for real estate agents for December 2023.
A new analysis of all 50 states by Home Stratosphere reveals the 10 most affordable states for renters, along with the 10 least affordable.
Thanksgiving is tomorrow! Are you ready for the questions you’ll be asked by your guests at the Thanksgiving table? Here are some of the questions agents remember from years past—and what you can do to prepare.
To keep you entertained this holiday season, here are 10 Thanksgiving memes that only real estate agents will truly appreciate.
Tom Toole shares a conversation he had with Brian Blouch, a sales manager on his team, about the cornerstones of intentional conversations—and what agents can do to inspire confidence and build trust.
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