The Weekly Content Series Every Real Estate Agent Should Post

On today’s episode of The Walk Thru, Katie Kenny joins Jason Cassity and The Broke Agent to break down Instagram bios that convert, signature series content, and repeatable listing video frameworks agents can actually use. They also dive into Gen Z content strategy, DM-driven lead generation, and how hyperlocal content and Facebook community groups can turn followers into real clients.

⏰ Timestamps:

00:00–02:00 Intro & Agenda

02:00 “The Gen Z Voice of Real Estate”: Does It Help or Hurt Business?

03:53 Breaking Down Katie’s Signature “What to Do This Weekend” Series

08:23 Why Any Agent Can Replicate This Local Events Content

10:59 DMs vs. ManyChat and Testing CTAs

13:43 Breaking Down the Hyper-Local “Getting Out of the Car” Video

15:27 Breaking Down 3 of Katie’s Listing Videos

27:00 Second Listing Video

39:19 Content Distribution (Newsletters, Facebook Strategy, Community Groups)

42:36 Starting a Community Group, Content Ideation & Closing Thoughts