Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Here are five fast AEO fixes agents can finish before their next listing appointment.
Shay Noonan’s Scottsdale Kid Edition reel earned 500+ likes by letting her daughter Harlow rank the city’s best spots, a model any agent can copy.
Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.
George Laughton breaks down the four-level system he uses to onboard, coach, and hold 220 agents accountable on his billion-dollar real estate team.
Steal these 15 hyperlocal questions real estate agents can post on Instagram, Facebook, etc., this week to get more comments.
Porch Swing Podcast launches with Tom Ferry sharing lessons on mindset, ambition, and where AI is taking real estate agents.
Ivy Zelman says there is no U.S. housing shortage and the market has settled into balance. Byron Lazine unpacks her CNBC interview on the Hot Sheet.
HubSpot’s State of AEO report finds LinkedIn and YouTube outcite agent websites in AI search answers.
Dave Hutch explains how real estate agents can connect the Claude Chrome extension to their MLS and automate a daily property search.
The Broke Agent asked the question, “What did you do before real estate?” on Instagram and over 460 agents responded. Here’s what we learned.
Byron Lazine and Nicole White break down the Cotality–ResiClub survey, where 90% of agents say they’re staying despite a 40-year low in existing-home sales.
The Broke Agent shares April 2026 content ideas for agents, from April Fools hooks to Tax Day posts, helping agents stay relevant during peak spring market activity.
Shilo CEO Justin Benson introduces Shilo Signals, an AI tool that analyzes 3M+ calls to deliver personality-based coaching for real estate agents.
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Jason Cassity shares how he uses NotebookLM to turn one buyer guide into multiple content assets, including lead magnets, visuals, and audio.
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.
Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.
Krys Benyamein breaks down a 5-week listing marketing schedule that builds momentum, drives open house traffic, and helps agents win more listings.
Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.
Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
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