This week, we’re continuing our series of agents who maybe you haven’t heard of yet—but they all have one thing in common: they are doing amazing things with their marketing. All will be big names in this industry if they continue on their path.
Michael Caraway is on the Massive Agent team in the Dallas-Fort Worth area. As soon as he became an agent, he dove in and committed to being a content creator while learning how to succeed as an entrepreneur in real estate.
In this podcast, we cover some of the highlights of his career (so far):
- Getting his first listing (and closing) from an Instagram Reel
- Joining the Massive Agent group and finding his best culture fit
- Signing up for paid coaching and accelerating his growth as an entrepreneur
We talk about what consistency will do for you when you decide to make the most of the opportunities for agents in today’s market. You’ll also learn how that first listing led him in the wrong direction at first, what he learned from it, and what he’s doing now.
If you’re new to the industry or you’re in a place where you feel like you’re just spinning your wheels, this is one episode you won’t want to miss.
Listen to the podcast above or click on any of the timestamps below to watch:
09:09 How did you get here?
14:30 Finding the best culture fit as a new agent
17:51 Feeling overwhelmed with options
19:59 Some dos and don’ts for the process of choosing a focus
21:08 Getting a listing (and a closing) from one of his first Reels
25:50 Starting to get referrals from clients
30:26 Real estate agents as matchmakers
34:03 How that first listing pointed him in the wrong direction
42:45 The evolution of his video content
49:04 A real estate agent who does content or vice-versa?
Click here to watch the full video.
This week’s Massive Agent Podcast is brought to you by Follow Up Boss.
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