The Broke Agent’s “Hardest Truths” post sparked raw confessions from agents about failure rates, lost referrals, and the emotional cost of the job.
The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants
Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.
A 2-second Super Bowl post turned into a million views. The Broke Agent breaks down what timely content, trendjacking, and real-time posting can do for reach and engagement.
Realtor.com reports 19.3% of new homes cut prices in Q4 2025 vs. 18% of resale, as the median new-home price rose just 0.3% to $451,128.
Zillow says buyers want practical homes. Here’s how smart agents are turning that shift into trust-building content.
Byron Lazine explains the Middleman Framework, sharing word-for-word buyer and expired scripts that help agents set more appointments through disciplined repetition.
Most hyperlocal content fails because it promotes instead of telling a story. Alyssa Curnutt shares the simple 2-filter framework to create local videos people actually watch, share, and engage with.
In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.
The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.
Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.
Krys Benyamein explains how a structured homebuyer guide creates clarity, reduces stress, and improves buyer confidence throughout the entire homebuying process.
At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around
Byron Lazine sits down with Burton Alicando and Chris Hardwick of PropStream to discuss how the tool helps real estate agents generate leads and educate their clients and community.
Learn how you can jump over common challenges with content and commit to creating short-form videos filled with value-packed information for your audience.
We’ve all heard the term ‘real estate porn’ being thrown around for anyone with a tendency to browse Zillow. But today, people are getting off to a different kind of real estate porn.
Use these new iOS 16 features to make life in real estate a bit easier.
As a real estate professional, you must control some sources of online leads so you’re not at the mercy of third-party sources. Here’s what you need to know.
Tom Toole shares the biggest mistake he sees agents make when negotiating a deal.
Tina Caul joins Matt Lionetti and The Broke Agent to discuss the terrifying leaps behind her success, how she stopped being the biggest hater of eXp Realty, and why she started EMPWR.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for September 19-25, 2022.
Burger King’s advertising plan aims to make you fall in love with the Whopper again. Here’s why it will fail, and where you should focus your efforts instead.
Welcome to this week’s selection of bad real estate pics, straight from Instagram.
What do agents really want? Find out what agents say every brokerage needs!
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