People watch the Super Bowl for a variety of reasons.
You have the diehard sports fan who has been watching football every year and actually cares.
You have the casual who just wants to go to a party, eat buffalo dip, throw a prop bet in, and watch the commercials.
You have the person who only cares about the halftime show.
And then you have me: a diehard sports fan and gambler who also understands the Super Bowl is really the Super Bowl of Content Creation.
Since I started The Broke Agent, I’ve made memes around the Super Bowl every year. Usually focused on the halftime show. And every single time, they go parabolic.
Here’s a look at the last five.
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Each one of these did insane numbers because everyone in America is literally watching the same thing at the same time. So any image they’re seeing in real time with a real estate caption slapped on it goes particularly crazy.
The actual concepts never change. They are the same 30 jokes I’ve been recycling on The Broke Agent for a decade. But, the packaging of it tied to something trending is the secret sauce.
When you create content about how people are feeling, what people are experiencing, or what they’re doing at the exact moment they’re doing it, that’s what gives it rocket fuel.
The 2-Second Post That Took Off
This year, I was watching the Super Bowl, waiting for a viral moment (and for the Seahawks to cover), and the second I saw Bad Bunny drop through that roof, I knew that was it.
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The caption itself isn’t even that funny. But that didn’t matter. All that mattered was that it was timely. In fact, half the comments weren’t even about the joke. They were about how quickly I posted it.
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As of writing this, it’s at 970,000 views and will definitely hit over a million by the weekend.
I doubled down and posted another one a couple hours later.
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The moral of the story is something I’ve been preaching nonstop since we started BAM: there is nothing more powerful than timely content.
Timely Content Always Wins
“But the Super Bowl is over, and I don’t create memes.”
Yes, it is. And yes, I know. Lucky you, honestly.
But you know what’s not over? Bad Bunny audios for at least the next week. That’s a trendjack in itself. There’s a reason Ryan Serhant had one on his story yesterday, and you’re seeing and hearing them everywhere.
Here’s what’s coming up:
Tomorrow is Valentine’s Day. Are you posting about it?
And I don’t mean sharing a generic “Happy Valentine’s Day” graphic. I mean actually posting about it.
- Best date night spots in your town
- Last-minute date ideas
- Romantic restaurants
- Singles events
- Best dessert spots
We have a ton of these templates available inside BAMx, by the way. Start your free trial and get access to them immediately.
If it’s not hyperlocal value, keep it simple. Share a photo of you and your significant other. Use a romantic trending audio. Or if you don’t have a significant other, talk about how great it is to be single on Valentine’s Day because you don’t have to spend $300 on a fixed menu.
Earlier this week, I was giving a presentation in Neel Dhingra’s mastermind about trendjacking, and someone asked:
“I have a friend who is starting a local bar here in Seattle, and I want to do a video about it. How could I apply this strategy?”
First, I said you don’t have to apply this strategy to every post. Which you don’t.
But I looked at the calendar and immediately saw two upcoming moments that would be perfect:
March Madness: The NCAA basketball tournament starting mid-March. Perfect hook:
“Want a new epic place to watch the games for March Madness? My friend is opening a bar in…”
Second: St. Patrick’s Day.
If the bar is doing anything for St. Patrick’s Day, serving Irish beer, running specials, hosting a watch party, that’s an easy plug. You could even just wear green in your content. That alone is a subtle trendjack, even if your video has nothing to do with the holiday.
The point is this: Whether it’s educational content, a listing video, hyperlocal content, or something personal, you can almost always find a way to tie it to something happening right now.
Timely content wins.
And if you want help thinking like this consistently, we give you the ideas and the posts every week and teach you how to execute inside the BAMx community.
Start your seven-day free trial here.
