Only 35% of Agents Say AI Is Helpful. Here’s Why.
Sarah Lentz
July 20, 2026
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
Amy Stockberger runs a 23-agent team at a 53% profit margin by turning vendors and systems into her real growth engine.
Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.
If your content feels flat this summer, you’re not alone. The Broke Agent shares three simple strategies to break out of a creative slump, spark fresh ideas, and keep growing your real estate brand.
Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.
The Broke Agent proves one good question can generate 200-plus comments and weeks of new social content for real estate agents.
Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.
Three BAM webinar hosts break down why the Rainmaker/Navy SEAL model works, who it’s built for, and why W2 staff is cheaper than commission splits.
Keller Williams has agreed to acquire the Jason Mitchell Group (JMG), adding another major brokerage deal to 2026’s wave of industry consolidation.
Realtor.com chief economist Danielle Hale joins KBP to break down the midyear forecast, the toughest 4-year market, and the new housing law.
Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.
Better content doesn’t have to take more time. Retrain your Instagram algorithm, build an AI board of advisors, borrow proven hyperlocal ideas, and use AI to find and test content with viral potential.
At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around
Byron Lazine sits down with Burton Alicando and Chris Hardwick of PropStream to discuss how the tool helps real estate agents generate leads and educate their clients and community.
Learn how you can jump over common challenges with content and commit to creating short-form videos filled with value-packed information for your audience.
We’ve all heard the term ‘real estate porn’ being thrown around for anyone with a tendency to browse Zillow. But today, people are getting off to a different kind of real estate porn.
Use these new iOS 16 features to make life in real estate a bit easier.
As a real estate professional, you must control some sources of online leads so you’re not at the mercy of third-party sources. Here’s what you need to know.
Tom Toole shares the biggest mistake he sees agents make when negotiating a deal.
Tina Caul joins Matt Lionetti and The Broke Agent to discuss the terrifying leaps behind her success, how she stopped being the biggest hater of eXp Realty, and why she started EMPWR.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for September 19-25, 2022.
Burger King’s advertising plan aims to make you fall in love with the Whopper again. Here’s why it will fail, and where you should focus your efforts instead.
Welcome to this week’s selection of bad real estate pics, straight from Instagram.
What do agents really want? Find out what agents say every brokerage needs!
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